PromaxBDA UK creative and marketing excellence awards 2015

The industry community for UK television marketing and creative

Congratulations to all 2015 winners!

1. Best Drama Promo (Originated)

GOLD – 4creative |Humans

SILVER -4Creative |Cucumber, Banana, Tofu

BRONZE -Red Bee /EastEnders Live Week

2. Best Drama Promo (Clip-Based)

GOLD – Red Bee /The Missing

SILVER – ITV | Jordskott

BRONZE – 4Creative | Witnesses

3. Best Entertainment Promo (Originated)

GOLD – UKTV | Greats at 8

SILVER – ed Bee / UKTV | Hoff the Record

BRONZE – ITV | X Factor 2015

4. Best Entertainment Promo (Clip-Based)

GOLD – Comedy Central UK |South Park Season 19

SILVER – Comedy Central UK | Friends – The Evictions

BRONZE – ITV | Celebrity Juice – Juicy Family

5. Best Reality Promo (Originated)

GOLD – 4creative | Hunted

SILVER – MTV UK Creative | Geordie Shore – S10 Image Launch Vote Geordie

BRONZE – ITV | TOWIE Moving

6. Best Reality Promo (Clip-Based)

GOLD – Discovery Creative London | Gypsy Brides US – TLC

SILVER – ITV | Mob Wives

BRONZE – A+E Networks UK | Dance Moms

7. Best Factual Promo (Originated)

GOLD – Discovery Creative London | Web of Lies – Investigation Discovery

SILVER  – Discovery Creative London | Shark Week – Discovery Channel

BRONZE – ITV | Election 2015

8. Best Factual Promo (Clip-Based)

GOLD – 4Creative | The Tribe

SILVER – Red Bee / BBC | Life Story

BRONZE – Spike | Blue Light Night

9. Best Sports Promo (Originated)

GOLD – BT Sport | Once a Number 8, Always a Number 8!

SILVER – Red Bee / BBC | The People’s Cup

BRONZE – RKCR/Y&R | BBC FA Cup

10. Best Sports Promo (Clip-Based)

GOLD – ITV | Rugby Aviva Highlights

SILVER – ITV | White Lines/ITV4 Brandspot

BRONZE – Red Bee / BBC | Everyone’s Welcome BBC Sport Brand Film

11. Best Children's Promo (Originated)

GOLD – Red Bee / BBC | Blue Peter Get the Badge

SILVER – Cartoon Network | Transformer vs. Ben 10

BRONZE – Cartoon Network | Pizza Steve’s Awesome Course

12. Best Children's Promo (Clip-Based)

GOLD – ITV/CITV | Thunderbirds Launch

SILVER – The Walt Disney Company | Disney Channel – Liv & Maddie

BRONZE – The Walt Disney Company | Disney Channel – Dog With A Blog

13. Best Leisure & Lifestyle Promo

GOLD – ITV | 10 years of Jeremy Kyle

SILVER – Red Bee /BBC | The Great British Bake Off

BRONZE – ITV | Daytime Brandspot

14. Best Film Promo

GOLD – Liberty Global | Virgin Media – Unbeatable

SILVER – 4Creative | White Christmas

BRONZE – Comedy Central UK | Top Gun

15. Best News & Current Affairs Promo

GOLD – 4Creative | How Rich Are You

SILVER – ITV | Election 2015

BRONZE – Discovery Creative London | Web of Lies – Investigation Discovery

16. Best Direct Response Promo

GOLD – RKCR/Y&R | If You Love Something Let It Show

SILVER – Red Bee / BBC | Comic Relief – Makeup

BRONZE – A+E Networks UK | Missing People Choir (I Miss You)

17. Best Promotion for an online or VOD Service

GOLD – MTG Creative | TV3 Sport DK

SILVER – 4Creative | All 4

BRONZE – Red Bee / BBC | CBBC App

18. Best Foreign Language Promo

GOLD – CJSC TV Daryal | Universal soldier. Regeneration

SILVER – Universal Networks International | A-Z of Killers

BRONZE – MTG Creative | We Remember

19. Best Season or Stunt Promo

GOLD – Comedy Central UK | South Park – Erection Night

SILVER – 4Creative | E4 Shutdown

BRONZE – Comedy Central UK | FriendsFest

20. Best Content or Long Form Promo

GOLD – RKCR/Y&R |BBC Original British Drama

SILVER – The Walt Disney Company | Disney XD – Lego In Space

BRONZE – NBCUniversal | 100% Character Uncovered

21. Best Sponsorship Package

GOLD – Disneymedia+, The Walt Disney Company | LEGO Star Wars Rebels

SILVER – Turner Broadcasting | Minions

BRONZE – Picture Production Company | Tetley sponsors Movie Time on Channel 5

22. Best On-Air Ident Campaign (In-House)

GOLD – Discovery Creative London | TLC Idents – TLC

SILVER – 5Creative | Channel 5 Idents 2014/15

BRONZE – ITV | ITVBe Mydents

23. Best On-Air Ident Campaign (Out-of-House)

GOLD – Red Bee / BBC | BBC Two Idents

SILVER – ITV | ITV2

BRONZE – UKTV | Alibi Idents

24. Best Launch

GOLD – 4creative | Humans

SILVER – 4creative | Haunted

BRONZE – ITV | Jordskott

25. Best Press or Outdoor

GOLD – 4creative | Richard III

SILVER – A+E Networks UK | Blue

BRONZE – JSC CTC Network | Londongrad_graffity

26. Best On-Air Media Planning

GOLD – BBC | BBC Music Moment – God Only Knows

SILVER – 4Creative | Humans

BRONZE – ITV | Thunderbirds

27. Best Use of Social Media

GOLD – ITV | Get Kanye to follow ITV2

SILVER – 4creative | 4NewsWall

BRONZE – ITV | Broadchurch Flock to Unlock

28. Best Use of Digital

GOLD – 4Creative | 4NewsWall

SILVER – 4Creative | Humans

BRONZE – Red Bee / BBC | Doctor Who

29. Best Script or Copy

GOLD – Comedy Central UK | South Park – Erection Night

SILVER – 4creative | Underdog

BRONZE – Comedy Central UK | Ghostbusters

30. Best Use of Sound Design

GOLD – Platform Post/4Creative |Beverley Hills Cop Triple

SILVER – AMC Networks | Breaking Bad

BRONZE – Liberty Global | Virgin Media – Unbeatable

31. Best Use of Music

GOLD – Liberty Global | Virgin Media – Unbeatable

SILVER – AMC Networks | Decade of Darkness

BRONZE – Comedy Central UK | FriendsFest – Song Promo

32. Best Use of Design

GOLD – UKTV | Greats at 8

SILVER – Platform Post/4Creative | How Rich Are You

BRONZE – Lucky Cat Post Production | E4 Watch

33. Best Use of Editing

GOLD – 4Creative | Beverley Hills Cop

SILVER – Liberty Global | Virgin Media – Unbeatable

BRONZE – Liberty Global | Virgin Media – Go Beyond

34. Best Use of Direction

GOLD – 4Creative | Stand up to Cancer

SILVER – 4Creative | Humans

BRONZE – RKCR/Y&R | BBC Local News

35. Best Use of Humour

GOLD – Red Bee / BBC | W1A

SILVER – 4Creative | Underdog

BRONZE – Lucky Cat Post Production | The E4 Watch

36. Something for Nothing

GOLD – MTG Creative | Easter Idents

SILVER – Discovery Creative London | Happily Never After – Investigation Discovery

BRONZE – Discovery Creative London | Extreme Cheapskates – TLC

37. Best Channel Identity

GOLD – Nickelodeon UK | Nick Jr Rebrand

SILVER – Nickelodeon UK | Nicktoons Rebrand

BRONZE – ITV | ITV2

38. Best Cross-Media Campaign for a Programme

GOLD – 4Creative | Humans

SILVER – 4Creative | Hunted

BRONZE – Discovery Creative London | Sean Conway: Running Britain – Discovery Channel

39. Best Cross-Media Campaign for a Channel

GOLD – RKCR/Y&R | BBC Master Brand

SILVER – NBCUniversal | 13th Street Brand Campaign Poland & Netherlands

BRONZE – ITV | ITVBe

40. Best Newcomer

GOLD – Sony Pictures Television UK | Nathan Bather

SILVER – The Walt Disney Company | Nathan Hussein

BRONZE – ITV | Alex Dickinson

41. Channel of the Year

GOLD – Channel 4

SHORT FILM FESTIVAL WINNER

GOLD – If the Cuckoo Don’t Crow | Directed Steve Kirkby

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