PromaxBDA UK creative and marketing excellence awards 2017

The industry community for UK television marketing and creative

Congratulations and good luck to all 2017 nominees!

View pdf or view nominations as listed below.

1. BEST USE OF COPY

4creative | E4 Election

Channel 5 | Blind Date – Poem

Comedy Central | UK Fresh Prince

Comedy Central UK | Expendables 3

ITV Creative | Horse Racing – Grand National

MTV | Music Makes Us Brand Spot

2. BEST USE OF SOUND DESIGN

ITV Creative Liar ‘Two Sides. One Truth.’

ITV | Creative Voice Kids – Launch

ITV | Creative Coronation Street – Autumn 2017

Lucky Cat Post Production | Electric Dreams

Sky Creative Agency | Tin Star Teaser

Viceland | F*ck That’s Delicious Mmms and Ahhs

3. BEST USE OF MUSIC

BBC Creative | Planet Earth II

Comedy Central UK | Fresh Prince

ITV Creative | The Hobbit ‘Ain’t No Mountain’

ITV Creative | Endeavour – Series Launch

SATV Publishing Ltd | Sky Atlantic Brand Spot

Y&R London | BBC Education – Every Element of Wonder

4. BEST USE OF GRAPHIC DESIGN

4creative | FilmFear

BBC Creative | Film Review

Discovery Creative London | Cooper’s Treasure

NBCUniversal International Networks UK-EM | Mr Robot S2 Launch

The Walt Disney Company Disney | Junior Summer Idents 2017

Turner Broadcasting | Action Wednesdays

5. BEST USE OF ANIMATION

4creative | The Great British Bake Off

Creative Nuts/4Creative | Channel 4’s Alternative Election Night

NBCUniversal International Networks UK-EM | 70’s Season

Turner Broadcasting | Imagination Studio Animated Character

UKTV Creative | Crackanory S4

UKTV Creative | Gold Easter

6. BEST USE OF EDITING

BBC Creative / Ignition Creative | Rellik

Comedy Central UK | Fresh Prince

ITV Creative | Voice Kids – Launch

ITV Creative | Horse Racing – Launch

ITV Creative | Safe House

Viceland | Needles and Pins: New Zealand Episodic

7. BEST USE OF DIRECTION

4creative | Humans

BBC Creative | Radio 3: Jazz

ITV Creative | Coronation Street – Autumn 2017

NBCUniversal International Networks UK-EM | Buffy

NBCUniversal International Networks UK-EM |Characters Uncovered

Y&R London | BBC Wimbledon

8. BEST CHANNEL IDENTS (IN-HOUSE)

4creative | Voices of 4

BBC Creative | BBC 4 Music Idents

Boomerang Shared Team | Boomerang Pets X 4

Boomerang Shared Team | Boomerang Pets X 4

Boomerang Shared Team | Boomerang Pets X 4

NBCUniversal International Networks UK-EM | Buffy Idents

9. BEST CHANNEL IDENTS (OUT-OF-HOUSE)

4creative | We’re going on a Bear Hunt

4creative | Pride Season

Holman & Hunt / AMC Networks Intl UK | CBS Reality Idents

Holman & Hunt / AMC Networks Intl UK | Horror Channel Idents

The Box Plus Network / Mainframe | Kiss Refresh 2017

The Walt Disney Company Disney | Junior Summer Idents 2017

10. BEST TV CHANNEL IDENTITY

A+E Networks UK | History

BBC Creative | BBC Sport Refresh

REN TV | REN TV 2017 Season Launch

Sky Creative | Agency Sky Sports Rebrand

TellyJuice | London Live Channel Rebrand

UKTV Creative | Really

11. BEST CHANNEL BRAND SPOT OR CAMPAIGN

4creative | E4 Spa

BBC Creative | Radio 3

BBC Creative | Radio 4

Discovery Creative London | Fall in love with Discovery Science

Nickelodeon UK | Nicktoons Faces

UKTV Creative | Alibi Brand Spot

12. BEST CHANNEL LAUNCH

A+E Networks UK | Blaze

REN TV | REN TV 2017 Season Launch

Sony Pictures Entertainment | Pop Max Launch Brandspot

The Walt Disney Company | Mickey & Pals Pop Up Channel

Viceland | Right Now Launch Promo

13. BEST DRAMA - ORIGINATED

4creative | Humans

BBC Creative | EastEnders Brace Yourself

ITV Creative | Coronation Street – Autumn 2017

ITV Creative | Emmerdale – Last Dance

NBCUniversal International Networks UK-EM | Buffy – 20th Celebration

UKTV Creative | EastEnders

14. BEST DRAMA - CLIP-BASED

4creative National Treasure

4creative | Empire

BBC Creative | Murdered For Being Different

ITV Creative | Liar ‘Two Sides. One Truth.’

Sky Creative Agency | Tin Star Teaser

Sky Creative Agency | Guerrilla First Look

15. BEST ENTERTAINMENT – ORIGINATED

4creative The Great British Bake Off

ITV Creative | Britain’s Got Talent

ITV Creative | The Voice Launch – ‘Lift Off’

UKTV Creative | Gold Easter

UKTV Creative | Go 8 Bit S2

UKTV Creative | Taskmaster S4

16. BEST ENTERTAINMENT - CLIP-BASED

4creative | Bizarre ER

BBC Creative | Bake Off Farewell

Comedy Central UK | Fresh Prince

Comedy Central UK | Wipeout

Fox Networks Group UK | Genius: BTS

ITV Creative | Voice Kids – Launch

17. BEST FACTUAL - ORIGINATED

4creative | Fake News Week

BBC Creative | Britain’s Forgotten Men

BBC Creative | Gay Britannia

Fox Networks Group UK | Remembering Hell

Fox Networks Group UK | Air Crash Investigation

UKTV Creative | Unspun S2

18. BEST FACTUAL - CLIP-BASED

4creative Mutiny

BBC Creative | Inside The Christmas Factory

Discovery Creative London | Gold Rush

Discovery Creative London | Murder Comes To Town

Fox Networks Group UK | Story of a Monster

Viceland | Vice News Tonight

19. BEST SPORTS – ORIGINATED

4creative | Woman’s Euros

4creative | Formula 1

BT Creative | Maro Itoje Job Swap

BT Creative | Frank Lampard’s Secret Handshakes

ITV Creative | Grand National

Sky Creative Agency | Formula 1 New Season 2017

Whisper Films | UEFA Women’s Euro Opener / Promo

20. BEST SPORTS - CLIP-BASED

4creative | Summer of Sport

BT Creative | It’s Playtime

BT Creative | Fight to Inspire

BT Creative | BT Sport in 2017

Sky Creative Agency | NOW TV Ryder Cup

Sky Creative Agency | Premier League Chelsea Vs Liverpool Promo

21. BEST CHILDREN'S – ORIGINATED

BBC | CBeebies Everyone’s Welcome

BBC Creative | CBBC: Find Your Tribe

Nickelodeon UK | Nick Jr Carol-oke

The Walt Disney Company | Can you spot the guest star?

The Walt Disney Company | The Lodge Catch Up

Turner Broadcasting | We Bare Bears

22. BEST CHILDREN'S CLIP-BASED

BBC Creative | Postman Pat

Cartoon Network | Mighty Magisword Magibeatz

Cartoon Network | Mighty Magiswords ñ Swords/Quest/Repeat

Disney XD | Star Wars Rebels Recap

Nickelodeon UK | Peppa Pig New Episodes

Nickelodeon UK | Loud House – Oh So Quiet

23. BEST LIFESTYLE OR MAGAZINE - ORIGINATED

4creative | Grand Designs

ITV Daytime | Good Morning Britain – Symphony

ITV Daytime | This Morning – Wedding

ITV Daytime | ITV Daytime – Star Turn

Scripps Networks International |Food Network: Paul Hollywood City Bakes 2

Scripps Networks International | Travel Channel: Stars in their Cars

24. BEST LIFESTYLE OR MAGAZINE – CLIP-BASED

4creative | Tattoo Fixers

Discovery Creative London | Scrap Kings

Discovery Creative London | Hoarding

Scripps Networks International | Travel Channel: Robson Green

Viceland | Needles and Pins: New Zealand Episode

24b. BEST REALITY PROMOTION

4creative | Celebs go Dating

Channel 5 | Celebrity Big Brother Jan 2017

ITV Creative | Towie ‘This is Towie Do it’

ITV Creative | Love Island – Series Launch 2017

MTV | Geordie Shore Series 13 Launch – The Party Tour

MTV | Geordie Shore Series 14 – The Family is Getting Bigger

25. BEST NEW TALENT OF THE YEAR

BBC Creative | Sarah Fox and Jules Middleton

Channel 5 | Jervis Amfo-Gyamera

Comedy Central UK | Josh Wright

ITV Creative | Best New Talent Of The Year – Jonathan Gentle

Scripps Networks International | Matthew Legg

UKTV Creative | Harry Mitchell

26. FUNNIEST PROMO OF THE YEAR

A+E Networks UK | Little Women

BBC Worldwide | Top Gear ‘Risk Assessment’

BT Creative | BT Pub Sport Cup

BT Creative | Maro Itoje Job Swap

BT Creative | Frank Lampard’s Secret Handshakes

Comedy Central UK | Expendables 3

27. SOMETHING FOR NOTHING

A+E Networks UK | Brainbox H2

Comedy Central UK | General Election

Comedy Central UK | The Daily Show

Sky Creative Agency | Ross Kemp Extreme World

UKTV Creative | Eastenders

Viceland | Spliff in Space: Weed Week

28. BEST FILM PROMOTION

4creative | FilmFear

Comedy Central UK | Pulp Fiction Rom Com

Comedy Central UK | Expendables 3

Sky Creative Agency | NOW TV Con Air

Sky Creative Agency | Sky Cinema Oscars

Sony Pictures Television UK | Sony Movie Channel UK – Steven Seagal Weekend

29. BEST SEASON, STUNT OR SPECIAL EVENT

4creative | FilmFear

BBC Creative | Sorry Not Sorry

Comedy Central UK | April Fools

NBCUniversal International Networks UK-EM | Buffy – 20th On Air Stunt

Sky Creative Agency | Festive Football

UKTV Creative | Drama Christmas

30. BEST LONG FORM OR BRANDED CONTENT

BBC | CBeebies Everyone’s Welcome

BBC Creative | W1A

Disney XD | Star Wars Rebels Recap

Fox Networks Group UK | National Geographic Wild Brand Filler

MTV | Music Makes Us Brand Spot

Red Bee | The Crown Launch Film Netflix, Inc

31. BEST VOD OR OTT SERVICE PROMOTION

4creative | All4

Discovery Creative London | Eurosport Player

Sky Creative Agency | SkyStore Brand Education

Sony Pictures Entertainment | Sony Kids – You View VOD

UKTV Creative | Dave UKTV Play

UKTV Creative | UKTV Play Christmas

32. BEST DIRECT-RESPONSE PROMOTION

4creative | E4 Election

Cartoon Network | Buddy Network

Cartoon Network | Buddy Network

MTV | Geordie VR

Turner Broadcasting | Weetabix Weetabuddies

Viceland | Voicemails – Knife

33. BEST FOREIGN LANGUAGE PROMOTION

MTG Creative | Elven

MTG Creative | Viasat Sport – Dead Ball

REN TV | The Fathers

TNT4 | Matrix Reloaded

TNT4 | Mortal Kombat

TNT4 No Country for Old Men

34. RADIO OR AUDIO ONLY PROGRAMME PROMOTION

BBC Creative | Line Of Duty

BBC Creative | Planet Earth II

BBC Creative | Robot Wars

BBC Radio 4 | Dawn Chorus

Channel 5 | Blind Date Radio Spot

ITV Creative & Fresh Air Production | The Level

35. BEST PROGRAMME SIZZLE

BBC Worldwide | White Gold

BBC Worldwide | Born to Kill

BBC Worldwide | The Great American Thaw

FremantleMedia International | Alarm for Cobra B2B promo

FremantleMedia International | Apple Tree Yard International B2B Promo

TellyJuice | A+E Networks History Sizzle

36. MOST EFFECTIVE USE OF MEDIA PLANNING

Channel 4 | Ackley Bridge

Discovery Communications | Mosquito

ITV Network Marketing | Love Island – Series Launch 2017

MTV | Geordie Shore Series 15

NBCUniversal International Networks UK-EM | Blood Drive Launch Campaign

NBCUniversal International Networks UK-EM | Buffy 20th Anniversary Campaign

38. BEST KEY ART

4creative | Spies

BBC Creative / Happy Ending Agency | Planet Earth II

BBC Worldwide | Top Gear

BBC Worldwide | Sherlock ‘Rising Tide’

BBC Worldwide | Food How it Works

MTV | Ex On The Beach Series 6 – Some Relationships just won’t die

39. BEST DIGITAL OUT-OF-HOME

4creative | Humans

BBC Worldwide | Sherlock ‘Rising Tide’

ITV Creative | Horse Racing – Grand National Streaming

UKTV Creative | Quantico

Viceland | Bobby & Harriet Out of Home

Viceland | Needles & Pins Out of Home

40. BEST ON-AIR CAMPAIGN

NBCUniversal International Networks UK-EM | Buffy 20th Anniversary

BBC & Karmarama | CBeebies: Everyone’s Welcome

Channel 5 | Celebrity Big Brother Jan 2017

NBCUniversal International Networks UK-EM | Characters Uncovered

NBCUniversal International Networks UK-EM | Blood Drive

Viceland | Voicemails

41. BEST USE OF VR, INTERACTIVE OR MOBILE

4creative | Humans BOT

BBC Creative | Make Me

BBC Creative | Glasto Lineup

BBC Creative | Line of Duty

Channel 5 | Emerald City

MTV | Geordie Shore VR

42. BEST SOCIAL OR DIGITAL CAMPAIGN

4creative | Humans

BBC Creative | Clique

BBC Creative | Planet Earth II

BBC Creative | One Deadly Weekend

BBC Creative | The Missing

Channel 4, That Lot, OMD | Ackley Bridge Snapchat Stories Campaign

43. BEST 360 (INTEGRATED) CAMPAIGN

4creative | Humans

BBC Creative | Clique

BBC Creative | Sorry Not Sorry

BBC Worldwide | Sherlock ‘It’s Not a Game Anymore’

ITV Creative | Liar ‘Two Sides. One Truth.’

UKTV Creative | Taskmaster S4

44. BEST SPONSORSHIP PACKAGE

DBLG, Platform Post, Iris | Domino’s Sponsors The Voice

Discovery Creative | London Race Against Time/Next Gen Engineers

Golley Slater, Platform Post, Joyrider Films, TV Production Office | Mitsubishi Sponsors Documentaries on Channel 4

The Walt Disney Company | #TeamHeelys

The Walt Disney Company | LEGO Marvel Superheroes

Turner Broadcasting | Weetabix Weetabuddies

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