PromaxBDA UK creative and marketing excellence awards 2017

The industry community for UK television marketing and creative

2017 Awards Gallery

Congratulations to all 2017 winners!

1. BEST USE OF COPY

GOLD – Channel 5 | Blind Date – Poem

SILVER – MTV | Music Makes Us Brand Spot

BRONZE – Comedy Central | UK Fresh Prince

2. BEST USE OF SOUND DESIGN - sponsored by Focus Music

GOLD – Lucky Cat Post Production | Electric Dreams

SILVER – ITV | Creative Coronation Street – Autumn 2017

BRONZE – ITV Creative Liar ‘Two Sides. One Truth.’

3. BEST USE OF MUSIC - sponsored by Universal Production Music

GOLD – Comedy Central UK | Fresh Prince

SILVER – ITV Creative | Endeavour – Series Launch

BRONZE – Y&R London | BBC Education – Every Element of Wonder

4. BEST USE OF GRAPHIC DESIGN

GOLD – BBC Creative | Film Review

SILVER – 4creative | FilmFear

BRONZE – NBCUniversal International Networks UK-EM | Mr Robot S2 Launch

5. BEST USE OF ANIMATION

GOLD – 4creative | The Great British Bake Off

SILVER – NBCUniversal International Networks UK-EM | 70’s Season

BRONZE – UKTV Creative | Gold Easter

6. BEST USE OF EDITING - sponsored by Envy

GOLD – ITV Creative | Horse Racing – Launch

SILVER – ITV Creative | Voice Kids – Launch

BRONZE – Viceland | Needles and Pins: New Zealand Episodic

7. BEST USE OF DIRECTION

GOLD – 4creative | Humans

SILVER  – ITV Creative | Coronation Street – Autumn 2017

BRONZE – BBC Creative | Radio 3: Jazz

8. BEST CHANNEL IDENTS (IN-HOUSE)

GOLD – BBC Creative | BBC 4 Music Idents

SILVER – 4creative | Voices of 4

BRONZE – Boomerang Shared Team | Boomerang Pets X 4

9. BEST CHANNEL IDENTS (OUT-OF-HOUSE)

GOLD – 4creative | We’re going on a Bear Hunt

SILVER – The Walt Disney Company Disney | Junior Summer Idents 2017

BRONZE – 4creative | Pride Season

10. BEST TV CHANNEL IDENTITY

GOLD A+E Networks UK | History

SILVER – Sky Creative | Agency Sky Sports Rebrand

BRONZE – BBC Creative | BBC Sport Refresh

11. BEST CHANNEL BRAND SPOT OR CAMPAIGN

GOLD – BBC Creative | Radio 4

SILVER – Nickelodeon UK | Nicktoons Faces

BRONZE – BBC Creative | Radio 3

12. BEST CHANNEL LAUNCH

GOLD – Viceland | Right Now Launch Promo

SILVER – A+E Networks UK | Blaze

BRONZE – Sony Pictures Entertainment | Pop Max Launch Brandspot

13. BEST DRAMA - ORIGINATED

GOLD – NBCUniversal International Networks UK-EM | Buffy – 20th Celebration

SILVER – ITV Creative | Coronation Street – Autumn 2017

BRONZE – 4creative | Humans

14. BEST DRAMA - CLIP-BASED

GOLD – ITV Creative | Liar ‘Two Sides. One Truth.’

SILVER – Sky Creative Agency | Guerrilla First Look

BRONZE – Sky Creative Agency | Tin Star Teaser

15. BEST ENTERTAINMENT – ORIGINATED

GOLD – 4creative The Great British Bake Off

SILVER – ITV Creative | The Voice Launch – ‘Lift Off’

BRONZE – ITV Creative | Britain’s Got Talent

16. BEST ENTERTAINMENT - CLIP-BASED

GOLD – Comedy Central UK | Wipeout

SILVER – Comedy Central UK | Fresh Prince

BRONZE – ITV Creative | Voice Kids – Launch

17. BEST FACTUAL - ORIGINATED

GOLD – Fox Networks Group UK | Air Crash Investigation

SILVER – BBC Creative | Gay Britannia

BRONZE – 4creative | Fake News Week

18. BEST FACTUAL - CLIP-BASED

GOLD – Discovery Creative London | Murder Comes To Town

SILVER – BBC Creative | Inside The Christmas Factory

BRONZE – Viceland | Vice News Tonight

19. BEST SPORTS – ORIGINATED

GOLD – BT Creative | Frank Lampard’s Secret Handshakes

SILVER – 4creative | Woman’s Euros

BRONZE – ITV Creative | Grand National

20. BEST SPORTS - CLIP-BASED

GOLD – Sky Creative Agency | Premier League Chelsea Vs Liverpool Promo

SILVER – BT Creative | Fight to Inspire

BRONZE – BT Creative | It’s Playtime

21. BEST CHILDREN'S – ORIGINATED

GOLD – Nickelodeon UK | Nick Jr Carol-oke

SILVER – The Walt Disney Company | The Lodge Catch Up

BRONZE – Turner Broadcasting | We Bare Bears

22. BEST CHILDREN'S CLIP-BASED

GOLD – Cartoon Network | Mighty Magisword Magibeatz

SILVER – Nickelodeon UK | Peppa Pig New Episodes

BRONZE – Disney XD | Star Wars Rebels Recap

23. BEST LIFESTYLE OR MAGAZINE - ORIGINATED

GOLD – 4creative | Grand Designs

SILVER – Scripps Networks International |Food Network: Paul Hollywood City Bakes 2

BRONZE – ITV Daytime | This Morning – Wedding

24. BEST LIFESTYLE OR MAGAZINE – CLIP-BASED

GOLD – 4creative | Tattoo Fixers

SILVER – Discovery Creative London | Hoarding

BRONZE – Viceland | Needles and Pins: New Zealand Episode

24b. BEST REALITY PROMOTION

GOLD – MTV | Geordie Shore Series 14 – The Family is Getting Bigger

SILVER – MTV | Geordie Shore Series 13 Launch – The Party Tour

BRONZE – ITV Creative | Love Island – Series Launch 2017

25. BEST NEW TALENT OF THE YEAR

GOLD – BBC Creative | Sarah Fox and Jules Middleton

SILVER – ITV Creative | Best New Talent Of The Year – Jonathan Gentle

BRONZE – Comedy Central UK | Josh Wright

26. FUNNIEST PROMO OF THE YEAR

GOLD – BT Creative | Frank Lampard’s Secret Handshakes

SILVER – BT Creative | BT Pub Sport Cup

BRONZE – BT Creative | Maro Itoje Job Swap

27. SOMETHING FOR NOTHING

GOLD – Comedy Central UK | General Election

SILVER – Comedy Central UK | The Daily Show

BRONZE – Viceland | Spliff in Space: Weed Week

28. BEST FILM PROMOTION

GOLD – Comedy Central UK | Pulp Fiction Rom Com

SILVER – Sky Creative Agency | NOW TV Con Air

BRONZE – 4creative | FilmFear

29. BEST SEASON, STUNT OR SPECIAL EVENT

GOLD – NBCUniversal International Networks UK-EM | Buffy – 20th On Air Stunt

SILVER – BBC Creative | Sorry Not Sorry

BRONZE – Comedy Central UK | April Fools

30. BEST LONG FORM OR BRANDED CONTENT

GOLD – BBC | CBeebies Everyone’s Welcome

SILVER – Disney XD | Star Wars Rebels Recap

BRONZE – BBC Creative | W1A

31. BEST VOD OR OTT SERVICE PROMOTION

GOLD – Discovery Creative London | Eurosport Player

SILVER – UKTV Creative | Dave UKTV Play

BRONZE – UKTV Creative | UKTV Play Christmas

32. BEST DIRECT-RESPONSE PROMOTION

GOLD – Viceland | Voicemails – Knife

SILVER – 4creative | E4 Election

BRONZE – Cartoon Network | Buddy Network

33. BEST FOREIGN LANGUAGE PROMOTION

GOLD – TNT4 | Matrix Reloaded

SILVER – TNT4 No Country for Old Men

BRONZE – TNT4 | Mortal Kombat

34. RADIO OR AUDIO ONLY PROGRAMME PROMOTION

GOLD – BBC Creative | Line Of Duty

SILVER – Channel 5 | Blind Date Radio Spot

BRONZE – BBC Creative | Robot Wars

35. BEST PROGRAMME SIZZLE

GOLD – BBC Worldwide | White Gold

SILVER – FremantleMedia International | Apple Tree Yard International B2B Promo

BRONZE – BBC Worldwide | Born to Kill

36. MOST EFFECTIVE USE OF MEDIA PLANNING

GOLD – ITV Network Marketing | Love Island – Series Launch 2017

SILVER – Discovery Communications | Mosquito

BRONZE – MTV | Geordie Shore Series 15

38. BEST KEY ART

GOLD – 4creative | Spies

SILVER – MTV | Ex On The Beach Series 6 – Some Relationships just won’t die

BRONZE – BBC Worldwide | Sherlock ‘Rising Tide’

39. BEST DIGITAL OUT-OF-HOME

GOLD – 4creative | Humans

SILVER – ITV Creative | Horse Racing – Grand National Streaming

BRONZE – UKTV Creative | Quantico

40. BEST ON-AIR CAMPAIGN

GOLD – Viceland | Voicemails

SILVER – BBC & Karmarama | CBeebies: Everyone’s Welcome

BRONZE – NBCUniversal International Networks UK-EM | Characters Uncovered

41. BEST USE OF VR, INTERACTIVE OR MOBILE - sponsored by Contagious

GOLD – 4creative | Humans BOT

SILVER – BBC Creative | Line of Duty

BRONZE – BBC Creative | Glasto Lineup

42. BEST SOCIAL OR DIGITAL CAMPAIGN

GOLD – Channel 4, That Lot, OMD | Ackley Bridge Snapchat Stories Campaign

SILVER – BBC Creative | One Deadly Weekend

BRONZE – BBC Creative | The Missing

43. BEST 360 (INTEGRATED) CAMPAIGN - sponsored by NBCUniversal International Networks

GOLD – BBC Creative | Sorry Not Sorry

SILVER – 4creative | Humans

BRONZE – BBC Worldwide | Sherlock ‘It’s Not a Game Anymore’

44. BEST SPONSORSHIP PACKAGE

GOLD – Turner Broadcasting | Weetabix Weetabuddies

SILVER – The Walt Disney Company | LEGO Marvel Superheroes

BRONZE – DBLG, Platform Post, Iris | Domino’s Sponsors The Voice

45. CREATIVE TEAM OF THE YEAR - sponsored by BMG Production Music

GOLD – Channel 5 | 5Creative

46. LIFETIME ACHIEVEMENT AWARD

GOLD – Tim Hughes

SHORT FILM FESTIVAL WINNER

GOLD – Cathy MacDonald | Roger the Real Life Superhero

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