PromaxBDA UK creative and marketing excellence awards 2017

The industry community for UK television marketing and creative

Congratulations to all 2017 winners!

1. BEST USE OF COPY

GOLD – Channel 5 | Blind Date – Poem

SILVER – MTV | Music Makes Us Brand Spot

BRONZE – Comedy Central | UK Fresh Prince

2. BEST USE OF SOUND DESIGN - sponsored by Focus Music

GOLD – Lucky Cat Post Production | Electric Dreams

SILVER – ITV | Creative Coronation Street – Autumn 2017

BRONZE – ITV Creative Liar ‘Two Sides. One Truth.’

3. BEST USE OF MUSIC - sponsored by Universal Production Music

GOLD – Comedy Central UK | Fresh Prince

SILVER – ITV Creative | Endeavour – Series Launch

BRONZE – Y&R London | BBC Education – Every Element of Wonder

4. BEST USE OF GRAPHIC DESIGN

GOLD – BBC Creative | Film Review

SILVER – 4creative | FilmFear

BRONZE – NBCUniversal International Networks UK-EM | Mr Robot S2 Launch

5. BEST USE OF ANIMATION

GOLD – 4creative | The Great British Bake Off

SILVER – NBCUniversal International Networks UK-EM | 70’s Season

BRONZE – UKTV Creative | Gold Easter

6. BEST USE OF EDITING - sponsored by Envy

GOLD – ITV Creative | Horse Racing – Launch

SILVER – ITV Creative | Voice Kids – Launch

BRONZE – Viceland | Needles and Pins: New Zealand Episodic

7. BEST USE OF DIRECTION

GOLD – 4creative | Humans

SILVER  – ITV Creative | Coronation Street – Autumn 2017

BRONZE – BBC Creative | Radio 3: Jazz

8. BEST CHANNEL IDENTS (IN-HOUSE)

GOLD – BBC Creative | BBC 4 Music Idents

SILVER – 4creative | Voices of 4

BRONZE – Boomerang Shared Team | Boomerang Pets X 4

9. BEST CHANNEL IDENTS (OUT-OF-HOUSE)

GOLD – 4creative | We’re going on a Bear Hunt

SILVER – The Walt Disney Company Disney | Junior Summer Idents 2017

BRONZE – 4creative | Pride Season

10. BEST TV CHANNEL IDENTITY

GOLD A+E Networks UK | History

SILVER – Sky Creative | Agency Sky Sports Rebrand

BRONZE – BBC Creative | BBC Sport Refresh

11. BEST CHANNEL BRAND SPOT OR CAMPAIGN

GOLD – BBC Creative | Radio 4

SILVER – Nickelodeon UK | Nicktoons Faces

BRONZE – BBC Creative | Radio 3

12. BEST CHANNEL LAUNCH

GOLD – Viceland | Right Now Launch Promo

SILVER – A+E Networks UK | Blaze

BRONZE – Sony Pictures Entertainment | Pop Max Launch Brandspot

13. BEST DRAMA - ORIGINATED

GOLD – NBCUniversal International Networks UK-EM | Buffy – 20th Celebration

SILVER – ITV Creative | Coronation Street – Autumn 2017

BRONZE – 4creative | Humans

14. BEST DRAMA - CLIP-BASED

GOLD – ITV Creative | Liar ‘Two Sides. One Truth.’

SILVER – Sky Creative Agency | Guerrilla First Look

BRONZE – Sky Creative Agency | Tin Star Teaser

15. BEST ENTERTAINMENT – ORIGINATED

GOLD – 4creative The Great British Bake Off

SILVER – ITV Creative | The Voice Launch – ‘Lift Off’

BRONZE – ITV Creative | Britain’s Got Talent

16. BEST ENTERTAINMENT - CLIP-BASED

GOLD – Comedy Central UK | Wipeout

SILVER – Comedy Central UK | Fresh Prince

BRONZE – ITV Creative | Voice Kids – Launch

17. BEST FACTUAL - ORIGINATED

GOLD – Fox Networks Group UK | Air Crash Investigation

SILVER – BBC Creative | Gay Britannia

BRONZE – 4creative | Fake News Week

18. BEST FACTUAL - CLIP-BASED

GOLD – Discovery Creative London | Murder Comes To Town

SILVER – BBC Creative | Inside The Christmas Factory

BRONZE – Viceland | Vice News Tonight

19. BEST SPORTS – ORIGINATED

GOLD – BT Creative | Frank Lampard’s Secret Handshakes

SILVER – 4creative | Woman’s Euros

BRONZE – ITV Creative | Grand National

20. BEST SPORTS - CLIP-BASED

GOLD – Sky Creative Agency | Premier League Chelsea Vs Liverpool Promo

SILVER – BT Creative | Fight to Inspire

BRONZE – BT Creative | It’s Playtime

21. BEST CHILDREN'S – ORIGINATED

GOLD – Nickelodeon UK | Nick Jr Carol-oke

SILVER – The Walt Disney Company | The Lodge Catch Up

BRONZE – Turner Broadcasting | We Bare Bears

22. BEST CHILDREN'S CLIP-BASED

GOLD – Cartoon Network | Mighty Magisword Magibeatz

SILVER – Nickelodeon UK | Peppa Pig New Episodes

BRONZE – Disney XD | Star Wars Rebels Recap

23. BEST LIFESTYLE OR MAGAZINE - ORIGINATED

GOLD – 4creative | Grand Designs

SILVER – Scripps Networks International |Food Network: Paul Hollywood City Bakes 2

BRONZE – ITV Daytime | This Morning – Wedding

24. BEST LIFESTYLE OR MAGAZINE – CLIP-BASED

GOLD – 4creative | Tattoo Fixers

SILVER – Discovery Creative London | Hoarding

BRONZE – Viceland | Needles and Pins: New Zealand Episode

24b. BEST REALITY PROMOTION

GOLD – MTV | Geordie Shore Series 14 – The Family is Getting Bigger

SILVER – MTV | Geordie Shore Series 13 Launch – The Party Tour

BRONZE – ITV Creative | Love Island – Series Launch 2017

25. BEST NEW TALENT OF THE YEAR

GOLD – BBC Creative | Sarah Fox and Jules Middleton

SILVER – ITV Creative | Best New Talent Of The Year – Jonathan Gentle

BRONZE – Comedy Central UK | Josh Wright

26. FUNNIEST PROMO OF THE YEAR

GOLD – BT Creative | Frank Lampard’s Secret Handshakes

SILVER – BT Creative | BT Pub Sport Cup

BRONZE – BT Creative | Maro Itoje Job Swap

27. SOMETHING FOR NOTHING

GOLD – Comedy Central UK | General Election

SILVER – Comedy Central UK | The Daily Show

BRONZE – Viceland | Spliff in Space: Weed Week

28. BEST FILM PROMOTION

GOLD – Comedy Central UK | Pulp Fiction Rom Com

SILVER – Sky Creative Agency | NOW TV Con Air

BRONZE – 4creative | FilmFear

29. BEST SEASON, STUNT OR SPECIAL EVENT

GOLD – NBCUniversal International Networks UK-EM | Buffy – 20th On Air Stunt

SILVER – BBC Creative | Sorry Not Sorry

BRONZE – Comedy Central UK | April Fools

30. BEST LONG FORM OR BRANDED CONTENT

GOLD – BBC | CBeebies Everyone’s Welcome

SILVER – Disney XD | Star Wars Rebels Recap

BRONZE – BBC Creative | W1A

31. BEST VOD OR OTT SERVICE PROMOTION

GOLD – Discovery Creative London | Eurosport Player

SILVER – UKTV Creative | Dave UKTV Play

BRONZE – UKTV Creative | UKTV Play Christmas

32. BEST DIRECT-RESPONSE PROMOTION

GOLD – Viceland | Voicemails – Knife

SILVER – 4creative | E4 Election

BRONZE – Cartoon Network | Buddy Network

33. BEST FOREIGN LANGUAGE PROMOTION

GOLD – TNT4 | Matrix Reloaded

SILVER – TNT4 No Country for Old Men

BRONZE – TNT4 | Mortal Kombat

34. RADIO OR AUDIO ONLY PROGRAMME PROMOTION

GOLD – BBC Creative | Line Of Duty

SILVER – Channel 5 | Blind Date Radio Spot

BRONZE – BBC Creative | Robot Wars

35. BEST PROGRAMME SIZZLE

GOLD – BBC Worldwide | White Gold

SILVER – FremantleMedia International | Apple Tree Yard International B2B Promo

BRONZE – BBC Worldwide | Born to Kill

36. MOST EFFECTIVE USE OF MEDIA PLANNING

GOLD – ITV Network Marketing | Love Island – Series Launch 2017

SILVER – Discovery Communications | Mosquito

BRONZE – MTV | Geordie Shore Series 15

38. BEST KEY ART

GOLD – 4creative | Spies

SILVER – MTV | Ex On The Beach Series 6 – Some Relationships just won’t die

BRONZE – BBC Worldwide | Sherlock ‘Rising Tide’

39. BEST DIGITAL OUT-OF-HOME

GOLD – 4creative | Humans

SILVER – ITV Creative | Horse Racing – Grand National Streaming

BRONZE – UKTV Creative | Quantico

40. BEST ON-AIR CAMPAIGN

GOLD – Viceland | Voicemails

SILVER – BBC & Karmarama | CBeebies: Everyone’s Welcome

BRONZE – NBCUniversal International Networks UK-EM | Characters Uncovered

41. BEST USE OF VR, INTERACTIVE OR MOBILE - sponsored by Contagious

GOLD – 4creative | Humans BOT

SILVER – BBC Creative | Line of Duty

BRONZE – BBC Creative | Glasto Lineup

42. BEST SOCIAL OR DIGITAL CAMPAIGN

GOLD – Channel 4, That Lot, OMD | Ackley Bridge Snapchat Stories Campaign

SILVER – BBC Creative | One Deadly Weekend

BRONZE – BBC Creative | The Missing

43. BEST 360 (INTEGRATED) CAMPAIGN - sponsored by NBCUniversal International Networks

GOLD – BBC Creative | Sorry Not Sorry

SILVER – 4creative | Humans

BRONZE – BBC Worldwide | Sherlock ‘It’s Not a Game Anymore’

44. BEST SPONSORSHIP PACKAGE

GOLD – Turner Broadcasting | Weetabix Weetabuddies

SILVER – The Walt Disney Company | LEGO Marvel Superheroes

BRONZE – DBLG, Platform Post, Iris | Domino’s Sponsors The Voice

45. CREATIVE TEAM OF THE YEAR - sponsored by BMG Production Music

GOLD – Channel 5 | 5Creative

46. LIFETIME ACHIEVEMENT AWARD

GOLD – Tim Hughes

SHORT FILM FESTIVAL WINNER

GOLD – Cathy MacDonald | Roger the Real Life Superhero

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