Our courses are tailored for broadcast but made to be used across every platform and broken-down into easily digestible chunks. Whether it’s in creative, marketing or media planning, we’ll be looking at every aspect of what it takes to make award-winning work.
In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t...
Great creative can all too frequently be let down poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.
Looking at copywriting both as a single campaign line or longer form scripting. We'll be covering everything from what makes an award winning line and the importance of great copy through to more practical elements such as endboard language and writing for different audiences.
It starts with interpreting the brief, it finishes with a brilliant pitch at the end. Though we all know it's not quite that simple. We're looking at not just generating ideas but stretching them across different media and most crucially making sure whoever you’re pitching to gets the idea.