Our courses are tailored for broadcast but made to be used across every platform and broken-down into easily digestible chunks. Whether it’s in creative, marketing or media planning, we’ll be looking at every aspect of what it takes to make award-winning work.
Looking at copywriting both as a single campaign line or longer form scripting. We'll be covering everything from what makes an award winning line and the importance of great copy through to more practical elements such as endboard language and writing for different audiences.
An overview of everything social and online. The pros and cons, the pitfalls...and how to craft for every platform. Whether it’s staying at the forefront of technology and the latest app/website/piece of AR to crucially how to generate content for it! It’s time to sort your gifs & memes from your vines & boomerangs.
It starts with interpreting the brief, it finishes with a brilliant pitch at the end. Though we all know it's not quite that simple. We're looking at not just generating ideas but stretching them across different media and most crucially making sure whoever you’re pitching to gets the idea.
In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t...
How do you make that idea work at every level whilst making sure the creative stays consistent and from the same place? With practical examples of good and bad work we’re offering a 360 analysis of what makes a great 360 campaign covering everything from on air and social through to key art and experiential.
Great creative can all too frequently be let down poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.