2016 Winners


PromaxBDA UK is the event of the year for the British creative television marketing, promotion, branding & design industry professionals. Over two days we look at British creativity – what’s unique about it, who and why it’s successful on the global stage & what, as an industry and as individuals, we can do to develop, adapt & survive in a world that is constantly changing.

2016 PromaxBDA UK Awards – sponsored by Envy

2016_awards_sponsor_envy

1. Best Drama Promo (Originated)
4creative Hollyoaks: One Killer Week Gold
ITV Cold Feet Silver
REN TV The Americans Bronze
2. Best Drama Promo (Clip-Based)
ITV Doctor Thorne Gold
ITV Brief Encounters Silver
ITV The Level Bronze
3. Best Entertainment Promo (Originated)
Sunshine BBC Three ‘Educate’ Originated Entertainment Promo Gold
ITV I’m A Celebrity 2015 Silver
ITV Celebrity Juice Live Bronze
4. Best Entertainment Promo (Clip-Based)
Comedy Central UK South Park 20th Gold
Comedy Central UK Malcolm in the Middle Silver
ITV Family Guy | Spice Girls Bronze
5. Best Reality Promo (Originated)
4creative The Jump Gold
ITV Love Island Silver
Channel 5 Big Brother 2016 Bronze
6. Best Reality Promo (Clip-Based)
MTV UK Creative Ex On The Beach S5 – Sex Gold
ITV The Only Way is Essex Silver
Discovery Creative London Paranormal Mondays – Investigation Discovery Bronze
7. Best Factual Promo (Originated)
NBCUniversal International Networks – UK & EMEA 13th Street: Killer Women Gold
Channel 5 Ben Fogle New Lives in the Wild Silver
NBCUniversal International Networks – UK & EMEA 13th Street: Mafia Women Bronze
8. Best Factual Promo (Clip-Based)
Discovery Creative London Mighty Ships – Quest Gold
ITV Paul O’Grady | For the Love of Dogs Silver
4creative Muslim Drag Queens Bronze
9. Best Sports Promo (Originated)
4creative Paralympics – Yes I Can Gold
4creative AP McCoy Silver
BBC Creative Wimbledon 2016 Bronze
10. Best Sports Promo (Clip-Based)
MTG Creative TV3 Sport Thunderclap Gold
BT Creative This Is Our Playground Silver
Channel 5 Cricket Highlights Bronze
11. Best Children’s Promo (Originated)
The Walt Disney Company The Lion Guard Auditions Gold
RKCR/Y&R + BBC CBBC Pure Imagination Silver
The Walt Disney Company Big Adventure Wednesdays Bronze
12. Best Children’s Promo (Clip-Based)
The Walt Disney Company Full Force Xmas Gold
Nickelodeon UK Harvey Beaks New Episodes Silver
Nickelodeon UK Sanjay & Craig New Episodes Bronze
13. Best Film Promo
NBCUniversal Int Networks – UK & EMEA Studio Universal: Steven Segal Gold
Comedy Central UK Layer Cake Silver
Liberty Global Virgin Media The Ride of Your Life Bronze
14. Best News and Current Affairs Promo
4creative Dispatches: Are You Owed a Payrise Gold
ITV EU Referendum Silver
4creative My Son the Jehadi Bronze
15. Best Direct Response Promo
BBC Creative Bitesize Gold
MTV UK Creative Pop Champs 2016 Silver
A+E Networks UK CI Channel “Child rescue Alert” Bronze
16. Best Direct Response Promo Kids
Turner Broadcasting Cartoon Network Christmas Countdown Gold
Nickelodeon UK SpongeBobs Christmas Wrap Silver
Sony Pictures Television UK Pop Roarsome Stunt Bronze
17. Best VOD Promotion
Liberty Global Virgin Media The Ride of Your Life Gold
RKCR / Y&R & BBC BBC iPlayer Discover Amazing Silver
BBC Creative People Just Do Nothing – Skip Bronze
18. Best Foreign Language
CJSC TV Daryal (Che Channel) ID Gold
NBCUniversal Int Networks – UK & EMEA 13th Street: Killer Women Silver
NBCUniversal Int Networks – UK & EMEA 13th Street: Mafia Women Bronze
19. Best Foreign Language Promo Clip Based
Comedy TV Nikita. That very Nikita. Gold
Liberty Global MyPrime – Tarantino Silver
CJSC TV Daryal (Che channel) Terminator Bronze
20. Best Season or Stunt
Comedy Central UK South Park 20th Gold
BBC Worldwide BBC Store Video Silver
Comedy Central UK Christmas with Friends Bronze
21. Best Content or Long Form
4creative Paralympics – Yes I Can Gold
4creative Paralympics – Yes I Can – Signed Version Silver
Comedy Central UK South Park 20th Bronze
22. Best Sponsorship Package
Turner Broadcasting Weetabuddies sponsors Breakfast Funnies on Cartoon Network Gold
Turner Broadcasting What’s on TV sponsors Christmas on TCM Silver
4creative McVities Premier Break Bronze
23. Best On-Air Channel Idents (In-House)
MTV UK Creative MTV Idents Gold
BBC Creative BBC Two Idents Silver
BT Creative BT Sport Live Chatter and Brand Chants Bronze
24. Best On-Air Idents (Out-of-House)
4creative Channel 4 Rebrand Gold
Red Bee/BBC BBC Three Silver
MTV UK Creative MTV Idents Bronze
25. Best Launch
4creative Paralympics – Yes I Can Gold
RKCR/Y&R + BBC Rio Olympics 2016, The Greatest Show on Earth Silver
Comedy Central UK South Park 20th Bronze
26. Best Print Based Ad or Poster
4creative Paralympics Gold
MTV UK Creative Geordie Shore Squeeze Silver
Turner Broadcasting RuPaul’s Drag Race: May Contain Nuts Bronze
27. Best Digital Out of Home
ITV The Brit Awards Gold
4creative Paralympics Silver
4creative Eden Bronze
28. Best Digital On-Air Media Planning
Channlel 4 Paralympic Games Gold
Discovery Creative London Gold Rush Silver
ITV Love Island Bronze
29. Best Social Media Campaign
4creative Paralympics Gold
4creative The Aliens Silver
BT Creative Goals Recreated Bronze
30. Best Social Video
ITV X Factor Dub Factor Gold
BBC Creative Attenborough “Drop It Like It’s Hot” Silver
The Walt Disney Company The Lion Guard Auditions Bronze
31. Best Use of Digital Media
Red Bee/Fox Outcast Launch Gold
BBC Creative BBC3 Shorts – DOG & WGTAV Silver
Discovery Creative London Sean Conway – Discovery Channel Bronze
32. Best Integrated Campaigns
4creative Paralympics Gold
ITV Family Guy Silver
4creative Eden Bronze
33. Best Use of PR
ITV Family Guy Gold
4creative The Aliens Silver
Channel 5 Borderline Bronze
34. Best Writing
Comedy Central UK Layer Cake Gold
UKTV Creative Drama Q1 Brand Trail Silver
Comedy Central UK Spiceworld Bronze
35. Best Use of Sound Design
String and Tins BBC3 – Shorts Gold
BBC Creative Who Gives Them a Voice Silver
NBCUniversal International Networks – UK & EMEA SYFY UK: Star Trek 50 Song Bronze
36. Best Use of Music
4creative Paralympics – Yes I Can Gold
Comedy Central UK South Park 20th Silver
4creative True Colour TV Bronze
37. Best Use of Graphic Design
NBCUniversal International Networks – UK & EMEA 13th Street: Killer Women Gold
NBCUniversal International Networks – UK & EMEA SYFY20 Silver
Liberty Global Virgin Media Comic Book Heroes Bronze
38. Best Use of Animation
UKTV Creative Dave – Christmas Gold
NBCUniversal International Networks – UK & EMEA 13th Street: Mafia Women Silver
RKCR/Y&R + BBC Rio Olympics 2016, The Greatest Show on Earth Bronze
39. Best Use of Editing
Liberty Global Virgin Media Letís Do It Gold
Liberty Global Virgin Media Comic Book Heroes Silver
Liberty Global Virgin Media The Ride of Your Life Bronze
40. Best Use of Direction
4creative Paralympics – Yes I Can Gold
4creative The Supervillans Silver
ITV Celebrity Juice Live Bronze
41. Best Use of Humour
Comedy Central UK South Park 20th Gold
MTG Creative Look at that body! Silver
4creative Underdog Bronze
42. Something for Nothing
Comedy Central UK Layer Cake Gold
A+E Networks UK CI Channel “Crimes through the Decades” Silver
UKTV Creative Murder Made Me Famous Bronze
43. Best TV Channel Identity
4creative Channel 4 Rebrand Gold
Nickelodeon UK Nick@Nite Silver
Channel 5 Channel 5 Rebrand Bronze
44. Best Newcomer
UKTV Creative Aidan Hackett Gold
Comedy Central UK Steve Elswood Silver
BBC Worldwide Roshni Thanki Bronze
45. General Channel Image Spot
UKTV Creative Really – Brand Gold
UKTV Creative Alibi Q2 Brand Trail Silver
4creative True Colour TV Bronze
46. Creative Channel of the Year
4creative / Channel 4 Channel 4 Gold
Short Film Festival Award
Here Boy directed by Molly Manners and produced by Selena Cunningham
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