Charlie Mawer, Executive Creative Director at Red Bee
Talk: LESSONS FROM THE TV BRAND BUILDERS
Having spent 2016 writing a book which involved interviewing 50 of the world’s leading TV brand builders, some big themes emerged that everyone in the UK industry need to get their heads around. Six months of working with American broadcasters has sharpened the view that our own productions and commissions are in danger of being left behind on the global stage, unless we adopt some of these crucial learnings.
Invest or die in your content brand is the short answer, but the specifics I will be discussing include:
- Hyper–personalisation. How streaming services make a trailer just for you.
- Global day and date launches and how they are conquering the world.
- Brand imprints. How your brand travels into social feeds.