THE NEW MEDIA PLAN MASH-UP
Jenny Biggam is a leading figure in the media industry. She set up the7stars in 2005 and has led it to become the largest and fastest growing independent media agency in the UK. In the last year, she steered the agency to become both Campaign Magazine and Media Weeks’ Agency of the Year 2015, The Sunday Times’s 4th Best Company to work for (ranking in the top 5 for the last 4 years) and listed within The Telegraph’s 1000 Companies to Inspire Britain.
In her talk ‘The new media plan mash-up’, Jenny will tackle key questions including:
● As technology changes the way we all view television, and new entrants such as Netflix and Amazon take audiences away from advertising breaks, what is the new normal for television advertisers?
● How do advertisers fight for attention and engagement, and who is delivering the most effective campaigns?