AMAZING… FOR NOTHING

UNDER £5K

Single originated spot, shot on a real shoe-string budget of under £5K. Non-psb channels only.

MID BUDGET MASTERPIECE

£5K – £50K

Single originated spot, max 90”. Shot on a mid range budget between £5K and £50K. Non-psb channels only.

BIG BUDGET BRAND-DEFINER

OVER £50K – £100K

Single originated spot, max 90”. Shot on a big budget over £50K. Non-psb channels only.

BEST 360 CAMPAIGN

Please enter up to 5 pieces of work for a single 360 campaign and an explanatory paragraph on effectiveness. No reels. Please comp all the elements together with an explanatory caption, if required, between each item.

BEST IDENTITY

Please enter up to 10 pieces of work that demonstrate the creative excellence and design genius of a single brand’s identity. This should cover digital, on-air, VOD and off-air and include bumpers, navigation, promo branding, end boards, digital elements and idents. No reels. Please comp all the elements together with an explanatory caption if required, between each item. Max duration 120”

BEST IDENT

Enter up to 10 idents for a channel brand or platform. No reels. Please comp all the elements together, max duration 120”

BEST ON-AIR CAMPAIGN

Please enter up to 5 pieces of on-air work for a single campaign for a programme, brand, channel or platform. No reels. Please comp all the elements together with a caption if required, between each item.

BEST PRESS / OUT OF HOME

Please enter up to 5 examples of press advertising or an out-of-home campaign. PDFs or video. No reels. Please comp all the elements together with a caption if required between each item.

BEST USE OF SOCIAL MEDIA : CONTENT OR BRAND

Please enter up to 5 pieces of work that show excellence and creativity in social media. No reels. Please comp all the elements together with an explanatory caption if needed, between each item.

BEST USE OF TECHNOLOGY

Please enter up to 5 pieces of work that show excellence, innovation and creative use of technology. This can be new digital platforms or an innovative use of existing technology. We’re open to entries for visual and audio. No reels. Please comp all the elements together with an explanatory caption of needed, between each item.

BEST SPONSORSHIP INTEGRATION

Demonstrating innovative and creative integration of a brand in to a media channel, platform or service, can include sponsorship bumpers, branded content, examples of product integration – Up to 5 examples. No reels, please comp all elements together with explanatory caption before each element.

BEST SOCIAL OR  DIGITAL PARTNERSHIP

Enter up to 5 examples where a brand, channel, TV platform or show has collaborated with a digital brand, platform, technology partner or influencer to great creative and effective success. No reels. Please comp all the elements together with an explanatory caption if needed, between each item

BEST MADE FOR MOBILE

SPONSORED AND JUDGED BY FACEBOOK

Please enter up to 5 pieces of creative work that were created for and worked brilliantly on mobile. This category will be judged by the Facebook Creative Shop. There will be follow-up information on what format is required.

BEST USE OF ANIMATION

A single spot or up to 3 idents, that illustrate incredible animation throughout. Minimal clips allowed but the spot should be mainly animated. Max duration 90”

BEST USE OF DIRECTION

A single spot or up to 3 idents, that demonstrate incredible direction. Max duration 90”

BEST USE OF EDITING

A single spot that demonstrate editing that helps to deliver the idea in a creative and standout way. Max duration 90”

BEST USE OF HUMOUR

A single spot that uses humour to deliver the key message. Max duration 90”

BEST KEY ART

A single image that delivers the creative message without any branding, typography or messaging. Entries should be PDF or JPEGs of the key image only.

BEST USE OF MOTION GRAPHIC DESIGN

A single spot or up to three idents, that demonstrate outstanding motion graphics that are integral to delivering the creative idea. Max duration 90”

BEST USE OF MUSIC

A single spot or up to three idents, that demonstrate outstanding use of music to drive the creative idea. Max duration 90”

BEST USE OF SCRIPT WRITING

A single piece off work that demonstrates outstanding script or copywriting. Can be any media – eg broadcast, digital, social radio or print. Max duration 90”

BEST USE OF SOUND DESIGN

A single piece of work or up to three idents that demonstrate how sound design is integral to the creative idea. Max duration 90”

BEST RADIO OR PODCAST

A single radio ad or podcast created in-house for a brand, programme or service. The podcast must be an element of the promotional campaign. Max duration 90”

BEST MEDIA PLANNING

A proven success in media planning. Judging criteria/crib-sheet to follow. Will be judged by a panel of experts from Media planning across broadcasters and agencies.

Click here to download the Media Planning 2019 pdf.

BEST PRODUCTION

A proven success in production where production issues occurred and the skills of the producer and production team helped to deliver a fantastic piece of creative. Judging criteria/crib-sheet to follow. Will be judged by a panel of experts from production across broadcasters and agencies.

Click here to download the Production 2019 pdf.