1&2 – Encompasses game-shows, stand-up comedy, live shows, list shows, any form of reality or non-scripted entertainment television.
3&4 – Encompasses all current affairs, documentaries and investigative journalism.
13 – Budgets do not need to be submitted but entries should take on the spirit of the category which is about showcasing exceptional creativity in the idea despite there being minimal budget spend. All spots should be originated in terms of not using existing clips. Entries including stock-footage and/or simple design are acceptable as long as it is clear that the clips or design work would not cost more than £5k.
19 – Can include experiential builds, posters, print, press stunts. Should not include social content. There are separate categories for social campaigns.
20 – Typically the content will be part of a wider campaign and have media spend pushing it out. If the content was made for the channel’s feeds and performed well leading to some media spend it should be entered in category 22 as it was made for organic growth. The same content should not be entered in both categories.
21 – Typically this content will have been generating by the channel for use on their own social feeds. If it was part of a wider paid campaign and subsequently placed on the channel’s feed then it should be entered in category 21 as it was made for a paid campaign. The same content should not be entered in both categories.
31 – Music should be the driving force in the spot. Sound design should be incidental as a result. Please do not enter the same work into both categories.
32 – Sound design should be the driving force in the spot. Music should be incidental as a result. Please do not enter the same work into both categories.
33 – Script should be at the core of the idea and instrumental in delivering the message. It should be at least a few sentences long, anything shorter should be entered in best copy writing.
34 – The copy should be a sentence or two at the most. Anything longer should be entered in best script. Please highlight the copy being referenced where necessary.
37 – Presentation of the work could be a promo cut, a design layout, examples of contributions to a successful production or to a marketing campaign (duration 60” max). The more creative the better. We’d also like their senior manager to write a paragraph giving the reasons why they are a rising star in broadcast creative. Judging will be done by a representative from each of the relevant sectors. This award is subject to being split out into the relevant sectors (Marketing/Production/Creative/Design) dependent on the volume of entries.
38 – Examples include but are not limited to; work to promote diversity, inclusion or equality. Work to highlight issues around physical/mental health. CSR work. More than one entry per broadcaster/channel is acceptable.
39 – This category is open to individual brands/channels not teams. E.g. BBC1, BBC2, BBC3, BBC4, BBC iPlayer, BBC Sport would all be treated here as separate entities.