Promax Members Exclusive – This year for the first time ever we are offering all our members the opportunity to an exclusive online viewing gallery featuring the all submissions, which members can obtain by emailing admin@promaxuk.com.
/ 2021 Nominations
PromaxBDA UK creative and marketing excellence awards 2021. Congratulations and good luck to all 2021 nominees!
/ Members Exclusive Gallery
/ Sponsored by
BEST OF GENRE
/ 1. BEST ENTERTAINMENT/REALITY CLIP-BASED
4creative – 10 Years of the M.I.C
4creative – Bake off: The Professionals
BBC Creative – Inside No. 9
Giant Owl x 4creative – Altogether Different
V Creative – Back & Beyond on MTV
V Creative – Number 1s month on MTV
/ 2. BEST ENTERTAINMENT/REALITY ORIGINATED
4creative – Taskmaster
4creative – Married at First Sight
BBC Creative – Ru Paul’s Drag Race UK – Season 2
ITV Creative – Love Island
ITV Creative – I’m A Celebrity
ITV Creative – Saturday Night Takeaway
/ 3. BEST FACTUAL CLIP-BASED
4creative – Hair Power me and my afro
BBC Creative – A Perfect Planet
BBC Creative – Uprising (Social)
Netflix / ZEALOT_UK – Formula 1: Drive to Survive
Sky Creative – NOW – Framing Britney Spears
V Creative – Doctors of War on Channel 5
/ 4. BEST FACTUAL ORIGINATED
A+E Networks – Buried in the House
BBC Creative – 11-Sept
Sky Creative – G7 Summit
UKTV Creative – Late Night Mash – Launch
V Creative – Kenneth Williams on Channel 5
V Creative – Yesterday, Today & The Day Before on Comedy Central
/ 5. BEST SPORTS CLIP-BASED
4creative – Paralympics Nostalgia
BBC Creative – Home
BT Creative – McGregor v Poirier 3 with Becky Lynch
ITV Creative – Tour De France
Sky Creative – NOW – This Is The Premier League
ZEALOT_UK – Formula 1: Drive to Survive S3 ‘All Access’
/ 6. BEST SPORTS ORIGINATED
4creative – Paralympics
BBC Creative – Olympics
BBC Creative – The Hundred
DAZN – Witness Canelo, Witness Greatness
ITV Creative – Euro 2020
S4C – Euros 2020
/ 7. BEST DRAMA
4creative – It’s a Sin
4creative – The Handmaid’s Tale
BBC Creative – Vigil
BBC Creative – Line of Duty
BBC Creative – EastEnders
Netflix & Create Advertising London – The Crown S4 ‘Fairytales’ Teaser
/ 8. BEST FILM
4creative – FilmFear
4creative – Two Trilogies (Star Trek/The Hobbit)
Sky Creative – NOW – I Don’t Want Much
Sky Creative – NOW – Tarantino Collection
Sky Creative – Sky Cinema 2021 Collection
V Creative – Scrooged on Comedy Central
/ 9. BEST SCRIPTED COMEDY
4creative – We Are Lady Parts
BBC Creative – Inside No.9
Netflix / JAX – Death to 2020 trailer
Sky Creative – Brassic 3 The Family Cut
V Creative – Drunk History: Black Stories on Comedy Central Digital
V Creative – Baywatch on Comedy Central
/ 10. BEST KIDS
BBC Creative – Cbeebies Hugging
Narrative Entertainment – POP – Miraculous Day Xmas special
V Creative – It’s Pony on Nickelodeon
V Creative – Nick Jr Peppa
V Creative – SpongeBob Summer on Nicktoons
V Creative – Eat, Sleep, Toons, Repeat on Nicktoons
/ 11. BEST SEASON
4creative – Black and Proud
A+E Networks – C+I Coming In 2021
BBC Creative – Olympics
Disney + – Make this Christmas Wonderful
ITV Creative – Black History Month on ITV
V Creative – Shocktober FearFest on 5Star
SINGLE SPOT AWARDS
/ 12. BEST BRAND SPOT
4creative – Merry Different
BBC Creative – The Power of BBC Sounds
Disney + – Make this Christmas Wonderful
Giant Owl x 4creative – Altogether Different
Giant Owl x SCA – Sky Studio Brand Spot
Sky Creative – NOW – I Don’t Want Much
/ 13. SOMETHING FOR NOTHING
A+E Networks – Buried in the House
A+E Networks – Buried in the Woods
BBC Creative – Hate Won’t Win
Sky Creative – Local Elections
V Creative – Yesterday, Today & The Day Before on Comedy Central
V Creative – Yorkshire Tea vs PG Tips on Channel 5
/ 14. BEST STATIC IMAGE
4creative – Taskmaster
4creative – Paralympics
Netflix / TEA – Sex Education Season 3 Key Art
Sky Creative – The Return: Life After Isis
UKTV Creative – The Vicar of Dibley: Inside Out – Title Image
V Creative – Celeb Ex in the City on MTV
/ 15. BEST UK PRODUCTION FOR NON-UK BROADCAST
A+E Networks – Life Time of the Month
A+E Networks – Children of History
BBC Creative – BBC News – U.S election
BBC Creative – BBC News Sport Africa
BBC Studios – Eco Season
Netflix / Creative Studio – The Serpent Trailer
/ 16. BEST REACTIVE WORK
4creative – Merry Different
BBC Creative – PSA
BBC Creative – Hate Won’t Win
ITV Creative – ITN | Inside the Capitol
ITV Creative – Black Voices
Sky Creative – Hugs
MEDIA
/ 17. BEST 360 CAMPAIGN
4creative – Paralympics
4creative – Married at First Sight
4creative – It’s a Sin
BBC Creative – Sounds
BBC Creative – Small Axe
BBC Creative – Olympics
/ 18. BEST ON-AIR CAMPAIGN
4creative & 4studio – It’s a Sin
4creative – Paralympics
BBC Creative – Line of Duty
BT Creative – BT Sport Shorts
ITV Creative – I’m A Celebrity
UKTV Creative – Dave – Don’t Take Our Word For It…
/ 19. BEST PRESS / OUT OF HOME
4creative – Altogether Different
4creative – Paralympics
BBC Creative – A Perfect Planet
BBC Creative – Glow Up
Netflix / The Persuaders – Too Hot To Handle- Ice Cream UK Tour
UKTV Creative – Dave – Don’t Take Our Word For It…
/ 20. BEST USE OF SOCIAL MEDIA: PAID SUPPORT
4creative – Taskmaster
4creative – Married at First Sight
BBC Creative – His Dark Materials 2
BBC Creative – Line of Duty
Sky Creative – Sky Creative ZeroZeroZero
The Walt Disney Company – FOX: War of The Worlds S2
/ 21. BEST USE OF SOCIAL MEDIA: ORGANIC SUPPORT
BBC – BBC Line of Duty Series 6 Social Media Campaign
BBC Creative – Flip Your Vibe
BBC Creative – Inside No. 9
BBC Creative – Hate Won’t Win
BBC Creative – Line of Duty
UKTV Creative – Dave Social Media
/ 22. BEST IDENT
4creative – Clown Channel4 Christmas ident
ITV Creative – ITV Creates | Collaborations
Narrative Entertainment/SPTI – POP – POP Branding
Sky Creative – Sky History Channel Idents
Sky Creative – Sky Replay Channel Idents
V Creative – Channel 5 Christmas Idents
/ 24. BEST SPONSORSHIP / BRAND PARTNERSHIP
A+E Networks – CSR Interviews
BT Creative – Just Eat Sponsors the Premier League on BT Sport
ITV Creative – M&S Fresh Market Update
ITV Creative – Paddy Power Idents
UKTV Creative – CALM at Christmas
V Creative – FriendsFest Ticket Sales
CRAFT
Judged by specially invited experts in each field who don’t work at a Broadcaster full-time.
/ 25. BEST USE OF ANIMATION
4creative – Clown Channel4 Christmas ident
BBC Creative – Euros 2020
BBC Creative – Olympics
BT Creative – BT Sport Shorts – Jürgen Klopp
V Creative – MTV EMA Host Spot
Warner Media – Cartoon Network Climate Champions
/ 26. BEST USE OF MOTION GRAPHIC DESIGN
A+E Networks – C+I IN 2021
BBC Creative – Like Nowhere Else
The Walt Disney Company – National Geographic: Car SOS
UKTV Creative – Drama Winter
V Creative – Number 1s Month on MTV
V Creative – Kenneth Williams on Channel 5
/ 27. BEST USE OF DIRECTION
4creative – Paralympics
4creative – Married at First Sight
4creative – Taskmaster
BBC Creative – Olympics
BBC Creative – The Power of BBC Sounds
ITV Creative – Saturday Night Takeaway
/ 28. BEST USE OF EDITING
4creative – Paralympics
4creative – FilmFear
BBC Creative – There’s A BBC For Each Of Us
Disney + – Home of Marvel
Giant Owl x 4creative – Altogether Different
Sky Creative – Brassic 3 The Family Cut
/ 29. BEST USE OF HUMOUR
4creative – Married at First Sight
BT Creative – Midweek Madness
Sky Creative – Brassic 3 The Family Cut
Sky Creative & MMMultiply – NOW Elf Hard
UKTV Creative – Meet The Richardsons at Christmas – Parasite
V Creative – Baywatch on Comedy Central
/ 30. BEST KEY VISUAL
4creative – Taskmaster
4creative – It’s a Sin
BBC Creative – CripTales
BBC Creative – The Serpent
Sky Creative – Hawking: Can You Hear Me?
V Creative – Catfish UK on MTV
/ 31. BEST USE OF MUSIC
4creative – FilmFear
BBC Creative – The Power of BBC Sounds
BBC Creative – Olympics
Netflix / JAX – The Crown Trailer
Sky Creative – NOW – Framing Britney Spears
V Creative – Scrooged on Comedy Central
/ 32. BEST USE OF SOUND DESIGN
BBC Creative – The Power of BBC Sounds
BBC Creative – Olympics
Sky Creative – Supersenses
String and Tins – Make Yourself (Un) Comfortable
String and Tins – Harris and the Robots
UKTV Creative – Midnight on Alibi
/ 33. BEST USE OF SCRIPT WRITING
4creative – Merry Different
4creative – Married at First Sight
4creative – Taskmaster
BBC Creative – Home
Sky Creative – NOW – I Don’t Want Much
V Creative – Baywatch on Comedy Central
/ 34. BEST USE OF COPY WRITING
4creative – Paralympics
4creative – Altogether Different
4creative – Paralympics
BBC Creative – BBC News – The Future’s Not Cancelled
BBC Creative – Euros 2020
BBC Creative – There’s A BBC For Each Of Us
EFFECTIVENESS
/ 35. BEST MEDIA PLANNING
ITV Creative – Euro 2020
UKTV Creative – W – International Women’s Day
ITV Creative – Drama Vs Reality: Fighting for Your Attention
BBC – His Dark Materials 2
4creative – It’s a Sin
BBC – Line of Duty
/ 36. BEST PRODUCTION
BBC Creative – The Hundred
ITV Creative – Euro 2020
BT Creative – Is this going to look silly?
UKTV – Drama Winter
BBC Creative – EastEnders
Discovery Marketing, Creative & Digital – Discovery +
GRAND PRIX
/ 37. BEST NEWCOMER
BBC Creative – Jade Joseph
Volant Media – Roya Zeraatkar
A+E Networks – Alex Kirk
BBC Creative – Tom Heath
BBC Creative – Zeynep Oguz
V Creative – Manuella Bonomi
/ 38. INCLUSION & CHANGE AWARD
Sponsored by Scope supported by ITV
4creative – Paralympics
BBC Creative – Small Axe
BT Creative – Time for Change
Discovery Marketing, Creative & Digital – Green D Spot
ITV Creative – The shows we never want to make
V Creative – Drunk History: Black Stories on Comedy Central Digital