Promax Members Exclusive – This year for the first time ever we are offering all our members the opportunity to an exclusive online viewing gallery featuring the all submissions, which members can obtain by emailing admin@promaxuk.com.
/ 2021 Winners
PromaxBDA UK creative and marketing excellence awards 2021. Congratulations to all 2021 winners!
/ Members Exclusive Winners Gallery
BEST OF GENRE
/ 1. BEST ENTERTAINMENT/REALITY CLIP-BASED
Gold
4creative – 10 Years of the M.I.C
Silver
Giant Owl x 4creative – Altogether Different
Bronze
V Creative – Number 1s month on MTV
/ 2. BEST ENTERTAINMENT/REALITY ORIGINATED
Gold
4creative – Married at First Sight
Silver
4creative – Taskmaster
Bronze
ITV Creative – Saturday Night Takeaway
/ 3. BEST FACTUAL CLIP-BASED
Gold
Sky Creative – NOW – Framing Britney Spears
Silver
BBC Creative – Uprising (Social)
Bronze
4creative – Hair Power me and my afro
/ 4. BEST FACTUAL ORIGINATED
Gold
V Creative – Yesterday, Today & The Day Before on Comedy Central
Silver
UKTV Creative – Late Night Mash – Launch
Bronze
V Creative – Kenneth Williams on Channel 5
/ 5. BEST SPORTS CLIP-BASED
Gold
Sky Creative – NOW – This Is The Premier League
Silver
BT Creative – McGregor v Poirier 3 with Becky Lynch
Bronze
BBC Creative – Home
/ 6. BEST SPORTS ORIGINATED
Gold
4creative – Paralympics
Silver
S4C – Euros 2020
Bronze
ITV Creative – Euro 2020
/ 7. BEST DRAMA
Gold
Netflix & Create Advertising London – The Crown S4 ‘Fairytales’ Teaser
Silver
BBC Creative – Vigil
Bronze
4creative – The Handmaid’s Tale
/ 8. BEST FILM
Gold
Sky Creative – NOW – Tarantino Collection
Silver
4creative – FilmFear
Bronze
Sky Creative – NOW – I Don’t Want Much
/ 9. BEST SCRIPTED COMEDY
Gold
Sky Creative – Brassic 3 The Family Cut
Silver
V Creative – Baywatch on Comedy Central
Bronze
BBC Creative – Inside No.9
/ 10. BEST KIDS
Gold
BBC Creative – Cbeebies Hugging
Silver
V Creative – It’s Pony on Nickelodeon
Bronze
V Creative – SpongeBob Summer on Nicktoons
/ 11. BEST SEASON
Gold
BBC Creative – Olympics
Silver
Disney + – Make this Christmas Wonderful
Bronze
4creative – Black and Proud
SINGLE SPOT AWARDS
/ 12. BEST BRAND SPOT
Gold
Giant Owl x 4creative – Altogether Different
Silver
Disney + – Make this Christmas Wonderful
Bronze
BBC Creative – The Power of BBC Sounds
/ 13. SOMETHING FOR NOTHING
Gold
Sky Creative – Local Elections
Silver
A+E Networks – Buried in the Woods
Bronze
BBC Creative – Hate Won’t Win
/ 14. BEST STATIC IMAGE
Gold
Netflix / TEA – Sex Education Season 3 Key Art
Silver
UKTV Creative – The Vicar of Dibley: Inside Out – Title Image
Bronze
4creative – Taskmaster
/ 15. BEST UK PRODUCTION FOR NON-UK BROADCAST
Gold
BBC Creative – BBC News Sport Africa
Silver
BBC Creative – BBC News – U.S election
Bronze
BBC Studios – Eco Season
/ 16. BEST REACTIVE WORK
Gold
ITV Creative – Black Voices
Silver
4creative – Merry Different
Bronze
BBC Creative – Hate Won’t Win
MEDIA
/ 17. BEST 360 CAMPAIGN
Gold
4creative – Married at First Sight
Silver
BBC Creative – Olympics
Bronze
BBC Creative – Small Axe
/ 18. BEST ON-AIR CAMPAIGN
Gold
4creative & 4studio – It’s a Sin
Silver
BBC Creative – Line of Duty
Bronze
UKTV Creative – Dave – Don’t Take Our Word For It…
/ 19. BEST PRESS / OUT OF HOME
Gold
BBC Creative – A Perfect Planet
Silver
4creative – Paralympics
Bronze
UKTV Creative – Dave – Don’t Take Our Word For It…
/ 20. BEST USE OF SOCIAL MEDIA: PAID SUPPORT
Gold
4creative – Married at First Sight
Silver
4creative – Taskmaster
Bronze
Sky Creative – Sky Creative ZeroZeroZero
/ 21. BEST USE OF SOCIAL MEDIA: ORGANIC SUPPORT
Gold
BBC Creative – Line of Duty
Silver
UKTV Creative – Dave Social Media
Bronze
BBC Creative – Flip Your Vibe
/ 22. BEST IDENT
Gold
4creative – Clown Channel4 Christmas ident
Silver
Sky Creative – Sky History Channel Idents
Bronze
V Creative – Channel 5 Christmas Idents
/ 24. BEST SPONSORSHIP / BRAND PARTNERSHIP
Gold
A+E Networks – CSR Interviews
Silver
BT Creative – Just Eat Sponsors the Premier League on BT Sport
Bronze
UKTV Creative – CALM at Christmas
CRAFT
Judged by specially invited experts in each field who don’t work at a Broadcaster full-time.
/ 25. BEST USE OF ANIMATION
Gold
4creative – Clown Channel4 Christmas ident
Silver
BT Creative – BT Sport Shorts – Jürgen Klopp
Bronze
BBC Creative – Olympics
/ 26. BEST USE OF MOTION GRAPHIC DESIGN
Gold
UKTV Creative – Drama Winter
Silver
A+E Networks – C+I IN 2021
Bronze
BBC Creative – Like Nowhere Else
/ 27. BEST USE OF DIRECTION
Gold
4creative – Paralympics
Silver
BBC Creative – Olympics
Bronze
BBC Creative – The Power of BBC Sounds
/ 28. BEST USE OF EDITING
Gold
4creative – Paralympics
Silver
4creative – FilmFear
Bronze
BBC Creative – There’s A BBC For Each Of Us
/ 29. BEST USE OF HUMOUR
Gold
4creative – Married at First Sight
Silver
Sky Creative & MMMultiply – NOW Elf Hard
Bronze
Sky Creative – Brassic 3 The Family Cut
/ 30. BEST KEY VISUAL
Gold
BBC Creative – The Serpent
Silver
Sky Creative – Hawking: Can You Hear Me?
Bronze
BBC Creative – CripTales
/ 31. BEST USE OF MUSIC
Gold
Sky Creative – NOW – Framing Britney Spears
Silver
V Creative – Scrooged on Comedy Central
Bronze
BBC Creative – Olympics
/ 32. BEST USE OF SOUND DESIGN
Gold
BBC Creative – The Power of BBC Sounds
Silver
BBC Creative – Olympics
Bronze
String and Tins – Harris and the Robots
/ 33. BEST USE OF SCRIPT WRITING
Gold
Sky Creative – NOW – I Don’t Want Much
Silver
4creative – Merry Different
Bronze
4creative – Married at First Sight
/ 34. BEST USE OF COPY WRITING
Gold
4creative – Paralympics
Silver
4creative – Paralympics
Bronze
BBC Creative – Euros 2020
EFFECTIVENESS
/ 35. BEST MEDIA PLANNING
Gold
UKTV Creative – W – International Women’s Day
Silver
4creative – It’s a Sin
Bronze
ITV Creative – Drama Vs Reality: Fighting for Your Attention
/ 36. BEST PRODUCTION
Gold
BBC Creative – EastEnders
Silver
ITV Creative – Euro 2020
Bronze
BT Creative – Is this going to look silly?
GRAND PRIX
/ 37. BEST NEWCOMER
Gold
BBC Creative – Jade Joseph
Silver
BBC Creative – Zeynep Oguz
Bronze
A+E Networks – Alex Kirk
/ 38. INCLUSION & CHANGE AWARD
Sponsored by Scope supported by ITV
Gold
4creative – Paralympics
Silver
BT Creative – Time for Change
Bronze
BBC Creative – Small Axe
/ 39. CREATIVE BRAND OF THE YEAR
Gold
4creative – Channel 4
Silver
BBC Creative – BBC One
Bronze
BBC Creative – BBC Sounds
/ 40. CREATIVE TEAM OF THE YEAR
Gold
4creative
Silver
Sky Creative
Bronze
BBC Creative