1&2 – Encompasses game shows, stand up comedy, live shows, list shows, any form of reality or non scripted entertainment television.
3&4 – Encompasses all current affairs, documentaries and investigative journalism. Lighter content should be entered in 9 Lifestyle.
9 – Encompasses content that affects people’s ordinary lives e.g. programs on interior design and home improvement, personal makeover, food and lighter less current affairs focussed shows.
14 – Budgets do not need to be submitted but entries should take on the spirit of the category which is about showcasing exceptional creativity in the idea despite there being minimal budget spend. All spots should be originated in terms of not using existing clips. Entries including stock footage and/or simple design are acceptable as long as it is clear that the clips or design work would not cost more than £5k.
20 – Can include experiential builds, posters, print, press stunts. Should not include social content. There are separate categories for social campaigns.
21 – Typically the content will be part of a wider campaign and have media spend pushing it out. If the content was made for the channel’s feeds and performed well leading to some media spend it should be entered in category 22 as it was made for organic growth. The same content should not be entered in both categories.
22 – Typically this content will have been generated by the channel for use on their own social feeds. If it was part of a wider paid campaign and subsequently placed on the Channel’s feed then it should be entered in category 21 (Best Use of Social Media: Paid Support) as it was made for a paid campaign. The same content should not be entered in both categories.
32 – Music should be the driving force in the spot. Sound design should be incidental as a result. Please do not enter the same work into both categories.
33 – Sound Design should be the driving force in the spot. Music should be incidental as a result. Please do not enter the same work into both categories.
35 – Script should be at the core of the idea and instrumental in delivering the message. It should be at least a few sentences long, anything shorter should be entered in Best Copy Writing (36)
36 – The copy should be a sentence or two at the most. Anything longer should be entered in Best Script Writing (35). Please hig hlight the copy being reference where necessary.
40 – Examples include, but are not limited to: work to promote diversity, inclusion or equality. Work to highlight issues around physical and mental health. CSR work. More than one entry per broadcaster / channel is acceptable.
41 – This category is open to individual brands / channels not teams. Eg.Eg., BBC1, BBC2, BBC3, BBC4, BBC iPlayer , BBC Sport would all be treated here as separate entities.
† Durations limits are there to create fairness and manageable judging. We believe the maximum duration should be sufficient to be st showcase a spot BUT if you have a spot, which doesn’t exist in a shorter duration, please let us know. Exceptions will be possible to make sure work is not excluded.