Promax Members Exclusive – We are offering all our members the opportunity to an exclusive online viewing gallery featuring all this year’s nominations. If you are a member, please email zung@promaxuk.com for details.
/ 2022 Nominations
PromaxBDA UK creative and marketing excellence awards 2022. Congratulations and good luck to all 2022 nominees!
/ Members Exclusive Gallery
/ Sponsored by
BEST OF GENRE
/ 1. BEST ENTERTAINMENT/REALITY CLIP-BASED
4creative – E4 Big Brother Australia
Giant Owl – Britain’s Got Talent 2022 Launch
Giant Owl – The Midwich Cuckoos
ITV Creative – ITV News: Independence
ITV Creative x Giant Owl – Saturday Night Takeaway
Paramount Creative UK – MTV Reality
/ 2. BEST ENTERTAINMENT/REALITY ORIGINATED
4creative – Bake Off Tractor
4creative – Married at First Sight 2
ITV Creative – Love Island
The Walt Disney Company – National Geographic: The 80’s Top 10
The Walt Disney Company – National Geographic: Dog Impossible
Warner Bros Discovery – 90 Day Fiancé UK
/ 3. BEST FACTUAL CLIP-BASED
A+E Networks UK – Royal Bastards
BBC Creative – Ambulance
Netflix – Jimmy Savile: A British Horror Story
Netflix – The Tinder Swindler
Paramount Creative UK – 999: Police Hour of Duty on Channel 5
Zealot – Terms & Conditions: Deeper Than Drill Official Trailer
/ 4. BEST FACTUAL ORIGINATED
A+E Networks – #TextMeWhenYouGetHome
A+E Networks UK – Buried In The Backyard S4
BBC Studios – Top Gear Series 32
Paramount Creative UK – The Yorkshire Vet on Channel 5
The Walt Disney Company – National Geographic: Air Crash Investigation S21
The Walt Disney Company – National Geographic Explorer: The Deepest Cave
/ 5. BEST SPORTS CLIP-BASED
4creative – Winter Paralympics
DAZN – For History
ITV Creative – AEW Wrestling ‘Chair’
ITV Creative – Tour De France
Netflix – F1 Drive To Survive Main Trailer
Sky Creative – Premier League: What’s Going On
/ 6. BEST SPORTS ORIGINATED
BBC Creative – BBC Sports Extreme By Nature
BBC Creative – BBC Sports “We Know Our Place”
BT Creative – No Hype Needed
BT Creative – Susie Dents Trash Talk Academy with Joe Joyce
BT Creative – Homecoming
DAZN – Legacy Is Earned
/ 7. BEST DRAMA
4creative – Undeclared War
BBC Creative – The Capture
ITV Creative – Coronation Street ‘Spinning’
Sky Creative – Landscapers
Sky Creative – Yellowjackets
ZEALOT – This Is Going To Hurt Trailer
/ 8. BEST FILM
4creative – Film Fear Season 2021
BBC Creative – BBC Four Horror Bundle
Paramount Creative UK – Mission Impossible Triple Bill on Comedy Central
Paramount Creative UK – Will Ferrell Movies on Comedy Central
Sky Creative – The Bourne Collection
Sky Creative – Just Cruisen’
/ 9. BEST LIFESTYLE
ITV Studios Daytime – Every Day Every ANGLE ITV Daytime
Paramount Creative UK – The Cotswolds with Pam Ayres on Channel 5
Paramount Creative UK – The Yorkshire Vet on Channel 5
Paramount Creative UK – Dogs Behaving (Very) Badly on Channel 5
The Walt Disney Company – National Geographic: Dog Impossible
The Walt Disney Company – National Geographic Wild: Big Cat Week 2022
/ 10. BEST SCRIPTED COMEDY
BBC Creative – This is Going To Hurt
Giant Owl – Brassic S4
Paramount Creative UK – Bond With Your Friends on Comedy Central
Sky Creative – Brassic
Sky Creative – Barry
UKTV Creative – Meet the Richardsons S3
/ 11. BEST KIDS
Paramount Creative UK – Binge on Your Bottom
Sky Creative – MC Grammar: Wonder Raps
The Agency /Warner Brothers Discovery – Teen Titans Go! Robin Says Go!
The Agency/Warner Brothers Discovery – Tom & Jerry in NYC: Bigger Than Big
The Walt Disney Company – National Geographic Wild: Big Cat Week 2022
The Walt Disney Company – National Geographic Wild: World’s Weirdest
/ 12. BEST SEASON
4creative – Proud All Over
BBC Creative – BBC Sports “We Know Our Place”
BT Creative – No Hype Needed
Disney+ – Putting the Her in Hero
Paramount Creative UK – Mission Impossible Triple Bill on Comedy Central
UKTV Creative – Jonathan Creek
SINGLE SPOT AWARDS
/ 13. BEST BRAND SPOT
4creative – Altogether Different
BBC Creative – BBC Brand Film: Shared Stories
BBC Creative – BBC Sports “We Know Our Place”
BT Creative – Susie Dents Trash Talk Academy with Joe Joyce
Leo Burnett/Disney+ – House of Disney+
Paramount Creative UK /New Commercial Arts – The Other Side of the Mountain on Paramount+
/ 14. SOMETHING FOR NOTHING
4creative – #LetHerFinish
A+E Networks UK – #TextMeWhenYouGetHome
A+E Networks UK – Buried In The Backyard S4
BBC Creative – BBC Three Conversation With Friends “Chain”
Paramount Creative UK – Guessable on Comedy Central
Warner Bros Discovery – Best in Miniature
/ 15. BEST KEY ART
4creative – Derry Girls
Netflix – Jimmy Savile: A British Horror Story
Netflix – The Tinder Swindler
Netflix – Top Boy S2
Netflix / Art Machine UK – Anatomy of a Scandal
The Walt Disney Company – National Geographic: Vikings
/ 16. BEST UK PRODUCTION FOR NON-UK BROADCAST
A+E Networks UK – #TextMeWhenYouGetHome
BBC Creative – The Breakdown, BBC News World Service
BBC Studios – Home of British Drama
BBC Studios – Prime Time Crime
Viaplay Group – Unforgiven TV3+ Denmark
Zealot – War Sailor Trailer
MEDIA
/ 18. BEST 360 CAMPAIGN
4creative – Altogether Different
4creative – Bake Off
4creative – Derry Girls
4creative – Proud All Over
BBC Creative – BBC One Peaky Blinders
Sky Creative – The Midwich Cuckoos
/ 19. BEST ON-AIR CAMPAIGN
4creative – All4 Altogether Different
4creative – Bake Off
BBC Creative – BBC Brand Film: Shared Stories
BBC Creative – BBC Sports Extreme By Nature
BBC Creative – BBC Summer of Music
Netflix – F1 Drive To Survive Campaign
/ 20. BEST PRESS / OUT OF HOME
4creative – Bake Off
4creative – Murder Island
4creative – Proud All Over
BBC Creative – BBC One Green Planet
Disney+ – Obi-Wan Kenobi Battersea Power Station
Paramount+ /New Commercial Arts – Paramount+ UK Launch
/ 21. BEST USE OF SOCIAL MEDIA: PAID SUPPORT
4creative – Altogether Different
4creative – Bake Off
4creative – Derry Girls
BBC Creative – BBC Three Is Now On TV
Paramount+ UK – Paramount+ UK Launch
Sky Creative – Never Mind the Buzzcocks
/ 22. BEST USE OF SOCIAL MEDIA: ORGANIC SUPPORT
BBC Creative – BBC One Peaky Blinders
BBC Social Content – Peaky Blinders Series 6
ITV Creative – Identity Stories
ITV Creative – Off The Table
Lime Pictures – Channel 4 – Hollyoaks
Netflix / Make It Social – Bridgerton: Series 2
/ 23. BEST IDENT (Sponsored by The Attic)
4creative – Abominable Snow Baby
4creative – E4 Extra
BBC Creative – BBC One Idents
BBC Creative – BBC Three Idents
ITV Creative – Big Brother Teaser
Paramount Creative UK – 5Action Idents
/ 24. BEST CHANNEL BRANDING
4creative – E4 Extra
BBC Creative – BBC Three
Paramount Creative UK – 5Action
Paramount Creative UK – MTV Music Channels Rebrand
Sky Creative – Sky Max Brand
Sky Creative – Sky Sci-Fi
/ 25. BEST SPONSORSHIP / BRAND PARTNERSHIP
4creative – The Batman
ITV Creative – ITV x Facebook ‘Grandparents Day’
ITV Creative – ITV x Specsavers
ITV Creative – ITV x VOLT
Netflix – Top Boy Series 2
Warner Bros. Discovery – E.ON Energy and Cartoon Network Air Heroes Partnership
CRAFT
Judged by specially invited experts in each field who don’t work at a Broadcaster full-time.
/ 26. BEST USE OF ANIMATION
4creative – Proud All Over
BBC Creative – BBC Sports Extreme By Nature
BT Creative – The Dillian Whyte Story
ITV Creative – Love Island 2022
Paramount Creative UK – My Nick Jr Adventure with Blues Clues & You
Revenant – Iron Sail
/ 27. BEST USE OF MOTION GRAPHIC DESIGN
BBC Creative – Aids: The Unheard Tapes
ITV Creative – Big Brother Teaser
ITV Creative – BritBox ‘Secrets of the Spies’
Lucky Cat Post Production – Dancing on Ice
Paramount Creative UK – MTV EMA 2022 Teaser
UKTV Creative – Gold Big Laughs Guaranteed
/ 28. BEST USE OF DIRECTION
4creative – Altogether Different
BBC Creative – BBC Sports Extreme By Nature
BBC Creative – BBC Sports “We Know Our Place”
BT Sport – Susie Dents Trash Talk Academy with Joe Joyce
Leo Burnett/Disney+ – House of Disney+
Paramount Creative UK/New Commercial Arts – The Other Side of the Mountain on Paramount+
/ 29. BEST USE OF EDITING
4creative – All 4 re-watchable
BBC Creative – BBC Brand Film: Shared Stories
ITV Creative – Binge From the Start
Netflix – Top Boy S3 Teaser
Paramount Creative UK – You couldn’t ask for anything more on Paramount+
Sky Creative – Just Cruisen’
/ 30. BEST USE OF HUMOUR
4creative – Altogether Different
4creative – E4 Married at First Sight
4creative – Proud All Over
BT Sport – Susie Dents Trash Talk Academy with Joe Joyce
Paramount Creative UK – Mission Impossible Triple Bill on Comedy Central
Paramount Creative UK – Will Ferrell Movies on Comedy Central
/ 31. BEST KEY VISUAL
4creative – Altogether Different
4creative – Derry Girl
BBC Creative – BBC Three Killing Eve
BBC Creative – Eastenders
Paramount Creative UK – The Teacher on Channel 5
Sky Creative – The Devil’s Advocate: The Mostly True Story of Giovanni di Stefano
/ 32. BEST USE OF MUSIC
BT Creative – UFC London x Kojey Radical
Giant Owl – Brassic S4
Netflix – Stay Close
Paramount Creative UK – Will Ferrell Movies on Comedy Central
Sky Creative – The Bourne Collection
The Walt Disney Company – National Geographic: Dog Impossible
/ 33. BEST USE OF SOUND DESIGN (Sponsored by VideoHelper)
ENVY Post Production – DAZN: Canelo vs Bivol
ENVY Post Production – Sky Sports: Formula 1 Promo 2022
ENVY Post Production – Sky Sports – The Lions Tour: South Africa 2021
Sky Creative – Just Cruisen’
String and Tins – The Green Planet
Zealot – The Feast Official UK Trailer
/ 34. BEST USE OF VOICE
4creative – #LetHerFinish
4creative – All 4 Altogether Different
BBC Creative – Poetry Bundle
Paramount Creative UK – Mission Impossible Triple Bill on Comedy Central
Sky Creative – Sky Sci-Fi
The Walt Disney Company – National Geographic Wild: World’s Weirdest
/ 35. BEST USE OF SCRIPT WRITING
4creative – Altogether Different
BBC Creative – BBC Brand Film: Shared Stories
BBC Creative – BBC Sports “We Know Our Place”
Paramount Creative UK – Mission Impossible Triple Bill on Comedy Central
Paramount Creative UK – The Cotswolds with Pam Ayres on Channel 5
Sky Creative – True Stories: The Influencers
/ 36. BEST USE OF COPY WRITING
4creative – The Undeclared War
BBC Creative – BBC Brand “Shared Stories”
BBC Creative – BBC Sports “We Know Our Place”
BBC Creative – BBC Strictly Come Dancing: Rose Ayling-Ellis Poster
Paramount Creative UK – ‘Celebrity Ex On The Beach’ on MTV
UKTV Creative – Alibi Brand Campaign
EFFECTIVENESS
/ 37. BEST MEDIA PLANNING
A+E Networks UK – Al Murray Sky History: Why Do The Brits Win Every War?
BBC Creative – BBC One: The Capture
Channel 4 – Derry Girls
Channel 5 – Neighbours : The Finale
ITV Creative – John and Joe Bishop: Life After Deaf
Warner Brothers Discovery – Always Proud
/ 38. BEST PRODUCTION
4creative – Altogether Different
4creative – Proud All Over
BBC Creative – BBC One: Peaky Blinders
ITV Creative – Coronation Street: World Upside Down
UKTV Creative – Drama Q2 Showcase
UKTV Creative – W Rebrand Campaign
GRAND PRIX
/ 39. BEST NEWCOMER
A+E Networks UK – Juan Cruz
BBC Creative – Rebecca Rubie
BT Creative – Jamie Sawdon
Sky Creative – Emma Coleman
UKTV Creative – Shannon Newton
Zealot – Matt Bass
/ 40. INCLUSION & CHANGE AWARD
4creative – Proud All Over
4creative – Black to Front
Disney+ – Putting the Her in Hero
ITV Creative – Invisible Disabilities
The Walt Disney Company – National Geographic: Explorer Spot: Ineza Umuhoza Grace
UKTV Creative – Dave International Women’s Day
/ 41. CREATIVE BRAND OF THE YEAR
/ 42. CREATIVE TEAM OF THE YEAR
CHARITY CHALLENGE
ITV Creative – Alex Mathieson, Chermagne Barnachea, Jonathan Clark Ezzidio and Tom Hall
Nat Geo Creative – The Walt Disney Company – Harry Matthewson, Helen Morgan-Geary, James Parsons, Owen Pygram & Sasah Roohi
Red Bee Creative – Charlotte Berman, Greta Gard, Heidi Martin & Phoebe Hainsworth
Paramount Creative – Danny Child, David Hicks, Kasharna Thomas and Taro Russell
Sky Creative – Charlotte Potter-Landua, Claudia Mateus Soler & Nikki Samani