/ 2017 Winners

PromaxBDA UK creative and marketing excellence awards 2017. Congratulations to all winners!

/ BEST USE OF COPY

Gold

Channel 5 | Blind Date – Poem

Silver

MTV | Music Makes Us Brand Spot

Bronze

Comedy Central | UK Fresh Prince

/ BEST USE OF SOUND DESIGN - Sponsored By Focus Music

Gold

Lucky Cat Post Production | Electric Dreams

Silver

ITV | Creative Coronation Street – Autumn 2017

Bronze

ITV Creative Liar ‘Two Sides. One Truth.’

/ Best USE OF MUSIC - Sponsored by Universal Production Music

Gold

Comedy Central UK | Fresh Prince

Silver

ITV Creative | Endeavour – Series Launch

Bronze

Y&R London | BBC Education – Every Element of Wonder

/ BEST USE OF GRAPHIC DESIGN

Gold

BBC Creative | Film Review

Silver

4creative | FilmFear

Bronze

NBCUniversal International Networks UK-EM | Mr Robot S2 Launch

/ BEST USE OF ANIMATION

Gold

4creative | The Great British Bake Off

Silver

NBCUniversal International Networks UK-EM | 70’s Season

Bronze

UKTV Creative | Gold Easter

/ BEST USE OF EDITING - sponsored by Envy

Gold

ITV Creative | Horse Racing – Launch

Silver

ITV Creative | Voice Kids – Launch

Bronze

Viceland | Needles and Pins: New Zealand Episodic

/ BEST USE OF DIRECTION

Gold

4creative | Humans

Silver

ITV Creative | Coronation Street – Autumn 2017

Bronze

BBC Creative | Radio 3: Jazz

/ BEST CHANNEL IDENTS (IN-HOUSE)

Gold

BBC Creative | BBC 4 Music Idents

Silver

4creative | Voices of 4

Bronze

Boomerang Shared Team | Boomerang Pets X 4

/ BEST CHANNEL IDENTS (OUT-OF-HOUSE)

Gold

4creative | We’re going on a Bear Hunt

Silver

The Walt Disney Company Disney | Junior Summer Idents 2017

Bronze

4creative | Pride Season

/ BEST TV CHANNEL IDENTITY

Gold

A+E Networks UK | History

Silver

Sky Creative | Agency Sky Sports Rebrand

Bronze

BBC Creative | BBC Sport Refresh

/ BEST CHANNEL BRAND SPOT OR CAMPAIGN

Gold

BBC Creative | Radio 4

Silver

Nickelodeon UK | Nicktoons Faces

Bronze

BBC Creative | Radio 3

/ BEST CHANNEL LAUNCH

Gold

Viceland | Right Now Launch Promo

Silver

A+E Networks UK | Blaze

Bronze

Sony Pictures Entertainment | Pop Max Launch Brandspot

/ BEST DRAMA - ORIGINATED

Gold

NBCUniversal International Networks UK-EM | Buffy – 20th Celebration

Silver

ITV Creative | Coronation Street – Autumn 2017

Bronze

4creative | Humans

/ BEST DRAMA - CLIP-BASED

Gold

ITV Creative | Liar ‘Two Sides. One Truth.’

Silver

Sky Creative Agency | Guerrilla First Look

Bronze

Sky Creative Agency | Tin Star Teaser

/ BEST ENTERTAINMENT – ORIGINATED

Gold

4creative The Great British Bake Off

Silver

ITV Creative | The Voice Launch – ‘Lift Off’

Bronze

ITV Creative | Britain’s Got Talent

/ BEST ENTERTAINMENT - CLIP-BASED

Gold

Comedy Central UK | Wipeout

Silver

Comedy Central UK | Fresh Prince

Bronze

ITV Creative | Voice Kids – Launch

/ BEST FACTUAL - ORIGINATED

Gold

Fox Networks Group UK | Air Crash Investigation

Silver

BBC Creative | Gay Britannia

Bronze

4creative | Fake News Week

/ BEST FACTUAL - CLIP-BASED

Gold

Discovery Creative London | Murder Comes To Town

Silver

BBC Creative | Inside The Christmas Factory

Bronze

Viceland | Vice News Tonight

/ BEST SPORTS – ORIGINATED

Gold

BT Creative | Frank Lampard’s Secret Handshakes

Silver

4creative | Woman’s Euros

Bronze

ITV Creative | Grand National

/ BEST SPORTS - CLIP-BASED

Gold

Sky Creative Agency | Premier League Chelsea Vs Liverpool Promo

Silver

BT Creative | Fight to Inspire

Bronze

BT Creative | It’s Playtime

/ BEST CHILDREN'S – ORIGINATED

Gold

Nickelodeon UK | Nick Jr Carol-oke

Silver

The Walt Disney Company | The Lodge Catch Up

Bronze

Turner Broadcasting | We Bare Bears

/ BEST CHILDREN'S CLIP-BASED

Gold

Cartoon Network | Mighty Magisword Magibeatz

Silver

Nickelodeon UK | Peppa Pig New Episodes

Bronze

Disney XD | Star Wars Rebels Recap

/ BEST LIFESTYLE OR MAGAZINE - ORIGINATED

Gold

4creative | Grand Designs

Silver

Scripps Networks International |Food Network: Paul Hollywood City Bakes 2

Bronze

ITV Daytime | This Morning – Wedding

/ BEST LIFESTYLE OR MAGAZINE – CLIP-BASED

Gold

4creative | Tattoo Fixers

Silver

Discovery Creative London | Hoarding

Bronze

Viceland | Needles and Pins: New Zealand Episode

/ BEST REALITY PROMOTION

Gold

MTV | Geordie Shore Series 14 – The Family is Getting Bigger

Silver

MTV | Geordie Shore Series 13 Launch – The Party Tour

Bronze

ITV Creative | Love Island – Series Launch 2017

/ BEST NEW TALENT OF THE YEAR

Gold

BBC Creative | Sarah Fox and Jules Middleton

Silver

ITV Creative | Best New Talent Of The Year – Jonathan Gentle

Bronze

Comedy Central UK | Josh Wright

/ FUNNIEST PROMO OF THE YEAR

Gold

BT Creative | Frank Lampard’s Secret Handshakes

Silver

BT Creative | BT Pub Sport Cup

Bronze

BT Creative | Maro Itoje Job Swap

/ SOMETHING FOR NOTHING

Gold

Comedy Central UK | General Election

Silver

Comedy Central UK | The Daily Show

Bronze

Viceland | Spliff in Space: Weed Week

/ BEST FILM PROMOTION

Gold

Comedy Central UK | Pulp Fiction Rom Com

Silver

Sky Creative Agency | NOW TV Con Air

Bronze

4creative | FilmFear

/ BEST SEASON, STUNT OR SPECIAL EVENT

Gold

NBCUniversal International Networks UK-EM | Buffy – 20th On Air Stunt

Silver

BBC Creative | Sorry Not Sorry

Bronze

Comedy Central UK | April Fools

/ BEST LONG FORM OR BRANDED CONTENT

Gold

BBC | CBeebies Everyone’s Welcome

Silver

Disney XD | Star Wars Rebels Recap

Bronze

BBC Creative | W1A

/ BEST VOD OR OTT SERVICE PROMOTION

Gold

Discovery Creative London | Eurosport Player

Silver

UKTV Creative | Dave UKTV Play

Bronze

UKTV Creative | UKTV Play Christmas

/ BEST DIRECT-RESPONSE PROMOTION

Gold

Viceland | Voicemails – Knife

Silver

4creative | E4 Election

Bronze

Cartoon Network | Buddy Network

/ BEST FOREIGN LANGUAGE PROMOTION

Gold

TNT4 | Matrix Reloaded

Silver

TNT4 No Country for Old Men

Bronze

TNT4 | Mortal Kombat

/ RADIO OR AUDIO ONLY PROGRAMME PROMOTION

Gold

BBC Creative | Line Of Duty

Silver

Channel 5 | Blind Date Radio Spot

Bronze

BBC Creative | Robot Wars

/ BEST PROGRAMME SIZZLE

Gold

BBC Worldwide | White Gold

Silver

FremantleMedia International | Apple Tree Yard International B2B Promo

Bronze

BBC Worldwide | Born to Kill

/ MOST EFFECTIVE USE OF MEDIA PLANNING

Gold

ITV Network Marketing | Love Island – Series Launch 2017

Silver

Discovery Communications | Mosquito

Bronze

MTV | Geordie Shore Series 15

/ BEST KEY ART

Gold

4creative | Spies

Silver

MTV | Ex On The Beach Series 6 – Some Relationships just won’t die

Bronze

BBC Worldwide | Sherlock ‘Rising Tide’

/ BEST DIGITAL OUT-OF-HOME

Gold

4creative | Humans

Silver

ITV Creative | Horse Racing – Grand National Streaming

Bronze

UKTV Creative | Quantico

/ BEST ON-AIR CAMPAIGN

Gold

Viceland | Voicemails

Silver

BBC & Karmarama | CBeebies: Everyone’s Welcome

Bronze

NBCUniversal International Networks UK-EM | Characters Uncovered

/ BEST USE OF VR, INTERACTIVE OR MOBILE - sponsored by Contagious

Gold

4creative | Humans BOT

Silver

BBC Creative | Line of Duty

Bronze

BBC Creative | Glasto Lineup

/ BEST SOCIAL OR DIGITAL CAMPAIGN

Gold

Channel 4, That Lot, OMD | Ackley Bridge Snapchat Stories Campaign

Silver

BBC Creative | One Deadly Weekend

Bronze

BBC Creative | The Missing

/ BEST 360 (INTEGRATED) CAMPAIGN - sponsored by NBCUniversal International Networks

Gold

BBC Creative | Sorry Not Sorry

Silver

4creative | Humans

Bronze

BBC Worldwide | Sherlock ‘It’s Not a Game Anymore’

/ BEST SPONSORSHIP PACKAGE

Gold

Turner Broadcasting | Weetabix Weetabuddies

Silver

The Walt Disney Company | LEGO Marvel Superheroes

Bronze

DBLG, Platform Post, Iris | Domino’s Sponsors The Voice

/ CREATIVE TEAM OF THE YEAR - sponsored by BMG Production Music

Gold

Channel 5 | 5Creative

/ LIFETIME ACHIEVEMENT AWARD

Gold

Tim Hughes

/ SHORT FILM FESTIVAL WINNER

Gold

Cathy MacDonald | Roger the Real Life Superhero

Sponsored by

X