All eligible entries must have first broadcast in the UK* between 1st September 2017 – 31st August 2018, on any UK platform.
PromaxBDA UK Awards 2018
entries
deadline + cost
Entries for 2018 are now closed. Judging takes place on:
Tuesday 9th October
Wednesday 10th October
rules
All entries must have been made for, and broadcast on, a UK platform* – entries made for and/or broadcast in a different territory should be entered in to that territory’s PromaxBDA awards competition.
*The only exception is category 18 Best UK Production for Non-UK Broadcast, which should have broadcast outside of the UK, but have been made in the UK.
View pdf or view categories as listed below.
PROMO GENRE CATEGORIES – These categories are split in to two awards, one for Originated and one for Clip-Based Promotions.
Single Spot Entry – Max Duration 90’’.
Explanatory Reel Entry – Max Duration 3 minutes unless otherwise stated.
Please note for the PROMO GENRE CATEOGRIES (1-15), you can only enter a piece of work in to one category: i.e. you can not enter the same piece of work in to Category 7: Best Factual, and again in to Category 13: Best Sport; please chose the category that best fits.
Originated: the overall concept and majority of the production should be reliant on specially created materials, but minimal programme footage may be included.
Clip-Based: the idea and execution should primarily be clips from the source material; however minimal originated elements are allowed.
1. BEST CHILDREN’S – ORIGINATED:
Promotions specifically aimed at a young audience
Single spot to promote a Children’s Programme, where the overall concept is reliant on originated material.
2. BEST CHILDREN'S – CLIP-BASED:
Promotions specifically aimed at a young audience
Single spot to promote a Children’s Programme, where the overall concept largely uses clips from the show.
3. BEST DRAMA – ORIGINATED:
Promotions for a dramatic production, serial or series.
Single spot to promote a Drama Programme, where the overall concept is reliant on originated material.
4. BEST DRAMA – CLIP-BASED:
Promotions for a dramatic production, serial or series.
Single spot to promote a Drama Programme, where the overall concept largely uses clips from the show.
5. BEST ENTERTAINMENT – ORIGINATED:
Promotions for gameshows, formats and family viewing.
Single spot to promote an Entertainment Programme, where the overall concept is reliant on originated material.
6. BEST ENTERTAINMENT – CLIP-BASED:
Promotions for gameshows, formats and family viewing.
Single spot to promote an Entertainment Programme, where the overall concept largely uses clips from the show.
7. BEST FACTUAL – ORIGINATED:
Promotions for documentaries, arts and current affairs.
Single spot to promote a Factual Programme, where the overall concept is reliant on originated material.
8. BEST FACTUAL – CLIP-BASED:
Promotions for documentaries, arts and current affairs.
Single spot to promote a Factual Programme, where the overall concept largely uses clips from the show.
9. BEST FACTUAL ENTERTAINMENT – ORIGINATED:
Promotions for leisure, lifestyle and light factual.
Single spot to promote a Factual Entertainment Programme, where the overall concept is reliant on originated material.
10. BEST FACTUAL ENTERTAINMENT – CLIP-BASED:
Promotions for reality and constructed reality programmes.
Single spot to promote a Factual Entertainment Programme, where the overall concept largely uses clips from the show.
11. BEST REALITY – ORIGINATED:
Promotions for reality and constructed reality programmes.
Single spot to promote a Reality Programme, where the overall concept is reliant on originated material.
12. BEST REALITY – CLIP-BASED:
Promotions for reality and constructed reality programmes.
Single spot to promote a Reality Programme, where the overall concept is reliant on originated material.
13. BEST SPORTS – ORIGINATED:
Promotions for sports fixtures, events and related programmes.
Single spot to promote a Sports Programme, where the overall concept is reliant on originated material.
14. BEST SPORTS – CLIP-BASED:
Promotions for sports fixtures, events and related programmes.
Single spot to promote a Sports Programme, where the overall concept largely uses clips from the show.
15. BEST FILM – this can either be CLIP-BASED or ORIGINATED:
Promotions for movies.
Single spot to promote a Film.
16. BEST RADIO OR AUDIO PROMOTION
Single spot: a promotion made for any non-visual platform, including radio and streaming services.
17. BEST DIRECT RESPONSE PROMOTION
Single spot: a promotion to elicit an immediate response, including competitions and call-to-action.
18. BEST UK PRODUCTION FOR NON-UK BROADCAST
For the UK Producers who make their work for another territory – single spot – can have aired on any platform anywhere in the world, but must have been made in the UK.
19. BEST SEASON PROMOTION
Single spot: a promotion for a season, line-up or special event.
20. BEST SIZZLE OR SALES REEL
Single reel up to 5 minutes: a long-form sizzle, sales tape or marketing real.
21. SOMETHING FOR NOTHING
Single spot: a simple idea executed on a shoe-string budget.
22. BEST USE OF ANIMATION
Single spot demonstrating outstanding animation, integral to the creative.
23. BEST USE OF DIRECTION
Single spot demonstrating outstanding direction.
24. BEST USE OF EDITING
Single spot demonstrating outstanding editing.
25. BEST USE OF HUMOUR
Single spot: the funniest promotion of the year.
26. BEST USE OF MOTION GRAPHIC DESIGN
Single spot demonstrating outstanding motion graphics, integral to the creative.
27. BEST USE OF MUSIC
Single spot demonstrating outstanding use of music, integral to the creative.
28. BEST USE OF SCRIPT WRITING
Single spot demonstrating outstanding script or copy writing.
29. BEST USE OF SOUND DESIGN
Single spot demonstrating outstanding use of sound design, integral to the creative.
30. BEST KEY ART
An iconic key art image specifically created for use across multiple marketing points – only submit the image (without copy or livery) – 1 Image PDF
31. BEST PRESS ADVERTISING
Any format newspaper or magazine advertising fully art-worked, can include cover-wraps, advertorial and supplements, up to 3 examples PDF.
32. BEST OUT OF HOME ADVERTISING
Any format large advertising fully art-worked, can be static or digital out of home, up to 3 examples (can include the image in situ) PDF or Video for moving image.
33. BEST USE OF SOCIAL MEDIA: CONTENT
Demonstrating outstanding use of social media to promote a programme or strand relationships – Up to 5 examples or 1 explanatory reel.
34. BEST USE OF SOCIAL MEDIA: BRAND
Demonstrating outstanding use of social media to promote a broadcaster– Up to 5 examples or 1 explanatory reel.
35. BEST SOCIAL & DIGITAL PARTNERSHIP
Demonstrating outstanding use of social and digital media with a 3rd party relationship, can include influencer, network, platform, brand or technology partners – Up to 5 examples or 1 explanatory reel.
36. BEST DIGITAL
Demonstrating outstanding use of digital media, either stand alone, or as an element in a wider campaign where the creative and media are aligned (not social media) – Up to 5 examples or 1 explanatory reel.
37. MOST CREATIVE USE OF TECHNOLOGY
Demonstrating creativity and innovation where the idea is integral to, and enhanced by the technology used. Can include AR/VR, experiential, digital, or any technological device, platform or innovation – Up to 5 examples or 1 explanatory reel.
38. BEST USE OF MEDIA PLANNING
Demonstrating where the overall success of a campaign has been enhanced by innovation, creativity and best practice in Media Planning. 1 PDF and up to 3 supporting video files.
39. BEST PR OR EXPERIENTIAL STUNT
Demonstrating outstanding creativity and effective PR or engagement through a real-world experience or stunt – Up to 5 examples or 1 explanatory reel.
39B. BEST PRODUCTION
Demonstrating where the overall success of a creative idea has been achieved though innovation, creativity and best practice in the field of Production.
Submit the finished trail, and either one supporting video or 1 supporting PDF explaining the production challenges and achievements.
40. BEST BRAND PROMOTION
Single spot promotion for a brand, channel or platform – can include new channel launches.
41. BEST IDENTS
Either stand-alone or a series of related idents or stings for a brand, channel or platform – up to 5 examples.
42. BEST IDENTITY
The complete identity and branding package for a broadcast brand, channel or platform, can include idents, stings, bumpers, OSP, brand livery, premiums and real-world examples – or 1 explanatory reel.
43. BEST SPONSORSHIP INTEGRATION
Demonstrating innovative and creative integration of a brand in to a media channel, platform or service, can include sponsorship bumps, branded content, examples of product integration – Up to 5 examples or 1 explanatory reel.
44. BEST ON-AIR CAMPAIGN
Demonstrating creative excellence and innovation On Air – submit up to 5 related elements that make up the campaign or 1 explanatory reel max duration 90’’.
45. BEST 360 CAMPAIGN
Demonstrating innovation and creative excellence across multiple platforms – submit up to 5 related elements that make up the campaign or 1 explanatory reel max duration 90’’.
* Best Newcomer awards can be awarded to a creative partnership, but only if during the course of their normal work, they consistently are paired together as a creative team.
46. BEST NEWCOMER – PROMOS*
A Promo maker with 2 years or less industry experience who’s work consistently demonstrates creativity, effectiveness and innovation, and who personally and professionally is an asset to your team and the industry – Submit 5 examples and a paragraph of their suitability for this award.
47. BEST NEWCOMER – DESIGN*
A Designer with 2 years or less industry experience who’s work consistently demonstrates creativity, effectiveness and innovation, and who personally and professionally is an asset to your team and the industry – Submit 5 examples and a paragraph of their suitability for this award.
48. CREATIVE CHANNEL OF THE YEAR
The channel that over the year has consistently demonstrated the highest levels of innovation and creative excellence in everything they do – Entry by show reel maximus duration 3 minutes.
49. CREATIVE AGENCY OR TEAM OF THE YEAR
Category Awarded based on overall performance (entry not required)
50. OUTSTANDING OR LIFETIME ACHIEVEMENT AWARD
Awarded by the Chairs (entry not required)
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PromaxBDA UK will not be responsible for the holding of any materials submitted after the awards period has ended. Such materials cannot be returned. All submissions become the property of PromaxBDA UK to be used at their discretion.
All relevant permissions and copyrights are assumed to be cleared by the entrant.
In the event that any individual category attracts fewer than 5 entries or less than 5 submitting companies, the organizer reserves the right to withdraw that category from the competition. In this event, the participating companies will receive a credit towards future entry fees. No refund will be given.
The awards to be given for the 2018 award season will be gold statues and silver statues. If in any category entries do not meet the standard deemed award worthy by the judges, it is possible that there will be no awards given in that category.
The organizers reserve the right to add, subtract, amend or otherwise revise any category during the course of the competition. Notice and updates of revisions will be posted on our website.
The judging guidelines can be provided upon request.