/ 2018 Winners

PromaxBDA UK creative and marketing excellence awards 2018. Congratulations to all 2018 winners!

HALL OF FAME

PromaxBDA UK Awards 2018 – see here for all winners

HALL OF SHAME

PromaxBDA UK Awards 2018 – see here for all photos

/ BEST CHILDREN'S' - ORIGINATED

Gold

Nickelodeon UK | Nick Jr Brand Campaign

Silver

BBC Creative | Go Jetters – Ubermind

Bronze

Sony Pictures Television UK – POP | POP Breakfast

/ BEST CHILDREN'S - CLIP-BASED

Gold

BBC Creative | Hey Duggee – Stick!

Silver

The Walt Disney Company | Miraculous Lyric Video Promo

Bronze

ITV Creative | littleBe Launch

/ BEST DRAMA - ORIGINATED

Gold

4Creative | Ackley Bridge

Silver

4Creative | Kiss Me First

Bronze

ITV Creative | Coronation Street

/ BEST DRAMA - CLIP-BASED

Gold

BBC Creative | A Very English Scandal

Silver

4Creative | The Handmaid’s Tale

Bronze

Sky Creative Agency | NOWTV Sopranos

/ BEST ENTERTAINMENT - ORIGINATED

Gold

 4Creative | The Great British Bake Off

Silver

BBC Creative | Strictly Come Dancing

Bronze

ITV Creative | Britain’s Got Talent

/ BEST ENTERTAINMENT - CLIP-BASED

Gold

NBCUniversal International Networks UKEM | Face Off – All Stars Syfy

Silver

BBC Creative | Musicless

Bronze

UKTV Creative | Gold Catchphrases

/ BEST FACTUAL - ORIGINATED

Gold

BBC Creative | NHS at 70

Silver

4Creative | Genderquake

Bronze

ITV Creative | Good Morning Britain

/ BEST FACTUAL CLIP-BASED

Gold

4Creative | The Fight for Mosul

Silver

Sky Creative Agency | Sky News – Trump

Bronze

ITV Creative | Stuck on You: The Football Sticker Story

/ BEST FACTUAL ENTERTAINMENT - ORIGINATED

Gold

Discovery Creative London | Outdaughtered Digital Spot

Silver

4Creative | Grand Designs

Bronze

BBC Creative | Mark Kermode’s: Secrets Of Cinema

/ BEST FACTUAL ENTERTAINMENT - CLIP-BASED

Gold

ITV Creative | Long Lost Family

Silver

5Creative | Trucking Hell

Bronze

Discovery Creative London | World’s Deadliest Drivers

/ BEST REALITY - ORIGINATED

Gold

4Creative | The Circle

Silver

5Creative | Celebrity Big Brother

Bronze

ITV Creative | TOWIE: Shakespeare

/ BEST REALITY - CLIP-BASED

Gold

MTV UK | Ex on the Beach S9: Was you shagging my mum?

Silver

MTV UK | Geordie Shore S17: My Name is

Bronze

Lucky Cat Post Production | Tattoo Fixers

/ BEST SPORTS - ORIGINATED

Gold

ITV Creative | 2018 FIFA World Cup

Silver

Sky Creative Agency | Sky Sports – Festive Football

Bronze

BBC Creative | World Cup: History Will Be Made

/ BEST SPORTS - CLIP-BASED

Gold

4Creative | Winter Paralympics

Silver

ITV Creative | French Open Tennis: Roland Garros Live

Bronze

Sky Creative Agency | Sky Sports – Spurs vs Chelsea

/ BEST FILM

Gold

TNT4 | Equally Powerful Movies

Silver

ITV Creative | ITV2 Summer Movies

Bronze

Comedy Central UK | Halloween Movies

/ BEST RADIO OR AUDIO PROMOTION

Gold

BBC Creative | Audio Description

Silver

BBC Creative | Wimbledon – Sounds Like Wimbledon

Bronze

Sky Creative Agency | Sky Atlantic – Save Me

/ BEST DIRECT RESPONSE PROMOTION

Gold

4Creative | Humans

Silver

BBC Creative | Audio Description Service

Bronze

UKTV Creative | Audio Description

/ BEST UK PRODUCTION FOR NON-UK BROADCAST

Gold

NBCUniversal International Networks UKEM / DutchToast | A-Z Action Stars

Silver

NENT Creative | Monstrous Movies

Bronze

NENT Creative | What Makes You Tick?

/ BEST SEASON PROMOTION

Gold

4Creative | Genderquake

Silver

LIQUID Tv | Peaky Blinders – The Story So Far

Bronze

TNT4 | Equally Powerful Movies

/ BEST SIZZLE OR SALES REEL

Gold

ITV Studios & Zealot | ITV Studios Drama Festival sizzle

Silver

4Creative | Faces

Bronze

TellyJuice | ITV Make it Big

/ SOMETHING FOR NOTHING

Gold

Sky Creative Agency | Sky News – Local Elections

Silver

BBC Creative | Audio Description Service

Bronze

Sky Creative Agency | Sky News – Budget

/ BEST USE OF ANIMATION

Gold

BBC Creative | The Supporting Act

Silver

4Creative | The Great British Bake Off

Bronze

nuna9 | A Report of Connected Events

/ BEST USE OF DIRECTION sponsored by BMG Production Music

Gold

nuna9 | A Report of Connected Events

Silver

4Creative | The Great British Bake Off

Bronze

ITV Creative | Britain’s Got Talent

/ BEST USE OF EDITING sponsored by ENVY

Gold

Sky Creative | Agency Sky Sports – AJ vs Parker

Silver

TNT4 | Equally Powerful Moves

Bronze

Cut+Run | BBC Sport – Sounds Like Wimbledon

/ BEST USE OF HUMOUR

Gold

BBC Creative | Blue Planet II / People Just Do Nothing

Silver

BT Creative | Porn Name

Bronze

Comedy Central UK | Halloween Movies

/ BEST USE OF MOTION GRAPHIC DESIGN

Gold

4Creative | The Circle

Silver

BT Creative | Ashes 2017 Launch

Bronze

Sky Creative Agency and Framestore | Sky Sports – F1 Sky Q

/ BEST USE OF MUSIC sponsored by Universal Production Music

Gold

BBC Creative | Perfect Day

Silver

ENVY Advertising | Great British Bake Off

Bronze

BBC Creative | Blue Planet II

/. BEST USE OF SCRIPT WRITING

Gold

4Creative | 100 Years

Silver

4Creative | Genderquake

Bronze

Comedy Central UK | Get Smart

/ BEST USE OF SOUND DESIGN

Gold

TNT4 | Sucker Punch

Silver

Sony Pictures Television UK – Sony Movie Channel | Action Speaks Louder

Bronze

String and Tins | F1: Engineered Insanity

/ BEST KEY ART

Gold

BBC Creative | Requiem

Silver

Sky Creative Agency | Melrose – Sky Atlantic

Bronze

Sky Creative Agency | Take Your Seat – Sky Sports

/ BEST PRESS ADVERTISING

Gold

BBC Creative | World Cup – Pride of a Nation

Silver

4Creative | The Handmaid’s Tale

Bronze

ITV Creative | Love Island S4 Cover Wrap

/ BEST OUT OF HOME ADVERTISING

Gold

4Creative | The Handmaid’s Tale

Silver

UKTV Creative | Always On – Dave

Bronze

BBC Creative | FA Cup – Forget Dodgy Screens

/ BEST USE OF SOCIAL MEDIA: CONTENT

Gold

ITV Creative | Love Island S4

Silver

4Creative | Humans Voice Experience

Bronze

BBC Creative | Peaky Blinders

/ BEST USE OF SOCIAL MEDIA: BRAND

Gold

BBC Creative | Weather App

Silver

ITV Creative | Random Act of Kindness Day

Bronze

BBC Creative | News For A New Generation

/ BEST SOCIAL & DIGITAL PARTNERSHIP

Gold

BBC Creative | McMafia

Silver

BBC Creative | Blue Planet II / People Just Do Nothing

Bronze

4Creative | Kiss Me First

/ BEST DIGITAL

Gold

L4Creative | Humans

Silver

4Creative | Kiss Me First

Bronze

The Walt Disney Company | BH6 Unboxing Video

/ MOST CREATIVE USE OF TECHNOLOGY

Gold

4Creative | Humans

Silver

A+E Networks UK | War House Live – History

Bronze

ITV | ITV Reminder Bot

/ BEST USE OF MEDIA PLANNING

Gold

BBC / BBC Creative | The Supporting Act

Silver

ITV Creative | 2018 FIFA World Cup

Bronze

ITV Creative | Love Island S4

/ BEST PR OR EXPERIENTIAL STUNT

Gold

UKTV Creative | Dave Victorious Festival

Silver

BBC Creative | World Cup – History Will Be Made

Bronze

BBC Creative | Peaky Blinders

/ BEST PRODUCTION

Gold

ITV Creative | I’m A Celebrity

Silver

Sky Creative | Festive Football

Bronze

ITV Creative | Who Wants To Be A Millionaire

/ BEST BRAND PROMOTION

Gold

4Creative | 100 Years

Silver

BBC Creative | The Supporting Act

Bronze

BT Sport | BT Sport – Take them all on – TVC 60”

/ BEST IDENTS

Gold

Discovery Creative London | ID Idents

Silver

4Creative | C4 Idents

Bronze

BBC Creative | The Supporting Act

/ BEST IDENTITY

Gold

Sky Creative Agency | Sky Witness – Best Identity

Silver

NBCUniversal International Networks | Universal TV Rebrand

Bronze

UKTV Creative | UKTV Originals Branding

/ BEST SPONSORSHIP INTEGRATION

Gold

UKTV Creative | Dave Snickers

Silver

UKTV Creative | Dave – Tesco

Bronze

5Creative | Pink Casino

/ BEST ON-AIR CAMPAIGN

Gold

BBC Creative | The Supporting Act

Silver

4Creative | 100 Years

Bronze

BBC Creative | World Cup – History Will Be Made

/ BEST 360 CAMPAIGN

Gold

BBC Creative | World Cup – History Will Be Made

Silver

4Creative | Humans

Bronze

ITV Creative | Strangers

/ BEST NEWCOMER PROMOS

Gold

Sky Creative Agency | Callum Anderton

/ BEST NEWCOMER DESIGN

Gold

Discovery Creative London | Alice Parker

/ CREATIVE CHANNEL OF THE YEAR

Gold

MTV UK | MTV UK

/ GRAND PRIX CREATIVE TEAM OF THE YEAR

Gold

4Creative

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