PromaxBDA UK creative and marketing excellence awards 2015

The industry community for UK television marketing and creative

Congratulations and good luck to all 2014 nominees!

1. BEST DRAMA PROMO (ORIGINATED)

ITV | House of Drama

BBC/Red Bee Media | Eastenders – Who Killed Lucy? – BBC One

BBC/ Red Bee Media | Doctor Who 50th Anniversary – BBC One

4Creative | Glue

NBCUniversal | Bates Motel S2 60″

ITV | Summer of Soaps

2. BEST DRAMA PROMO (CLIP-BASED)

A+E Networks UK | Vikings UK Launch

BBC/Red Bee Media | Original British Drama – BBC Two

ITV | Cilla

FOX Creative | UK Tyrant

BBC/Red Bee Media | Doctor Who Series 8 Launch – BBC One

ITV | ITV Encore Launch

3. BEST ENTERTAINMENT PROMO (ORIGINATED)

ITV | I’m a Celebrity… get me out of here!

ITV | X-Factor

4Creative | Singer takes it all

UKTV / Red Bee Media | Crackanory – UKTV, Dave

BBC / Red Bee Media | The Voice Series 3 – BBC One

ITV | Where the entertainers live

4. BEST ENTERTAINMENT PROMO (CLIP-BASED)

Comedy Central UK | South Park Season 19

Comedy Central UK | Friends – The Evictions

ITV | Celebrity Juice – Juicy Family

ITV | TV2 Brandspot

Red Bee Media | Stuff on Dave

Red Bee Media | Christmas Message – Dave

5. BEST REALITY TV PROMO (ORIGINATED)

MTV UK Creative | Beauty School Cop Outs Series Launch

UKTV / Red Bee Media | The Happenings – UKTV, Watch

ITV | The only way is Essex

MTV UK Creative | Geordie Shore Series 8 Image Launch

4Creative | Mini in Chelsea

5Creative | Big Brother Power Trip

6. BEST REALITY PROMO (CLIP-BASED)

ITV | The Sloaney Way is Essex

A+E Networks UK | Frisky Business

MTV UK Creative | The Valleys Series 3 Music Video

Discovery Creative London | Lindsay Lohan (Oprah’s Next Chapter) – TLC

A+E Networks UK | American Daredevils

ITV | Duck Dynasty

7. BEST FACTUAL PROMO (ORIGINATED)

4Creative | Psychopath Night

4Creative|  Space

Discovery Creative London | Shackleton Death or Glory – Discovery Channel

National Geographic Channel | Scam City 2

BBC / Karmarama | BBC WW1 centenary

Viasat Creative Services | If Walls Could Talk

8. BEST FACTUAL PROMO (CLIP-BASED)

Discovery Creative London | JFK The Lost Tapes – Discovery

ITV | ITV Documentaries. Stories that need to be heard

Universal Networks International | Snapped

Universal Networks International | Catch My Killer

FOX Creative UK Apocalypse | World War One

National Geographic Channel | NGC Brand Spot

9. BEST SPORTS PROMO (ORIGINATED)

4Creative | Grand National 2

BT Sport | Mind Games

BT Sport | FA Cup Final

BBC & RKCR/Y&R | Commonwealth Games

ITV | Formula E

ITV | World Cup 2014

10. BEST SPORTS PROMO (CLIP-BASED)

BBC/Red Bee Media | World Darts Championships – D.A.R.T.S. – BBC Sport

BBC/Red Bee Media | Anyone’s Game – Wimbledon – BBC Sport

BBC/Red Bee Media & Lucky Cat PP | Formula 1 Launch 2014 – BBC Sport

BT Sport | Dear David

UKTV/Red Bee Media | Red Bull Cliff Diving – UKTV

ITV | IPL Cricket

11. BEST CHILDREN'S PROMO (ORIGINATED)

5Creative | Milkshake Daddy Pig Gold

Nickelodeon UK | SpongeBob The Complete Exseabition Silver

The Walt Disney Company Ltd. CEE, EM & Africa | Marvel Universe on Disney XD Bronze

Nickelodeon UK|  Ben & Holly – Game of Thrones

Cartoon Network | Beemo Character Image

The Walt Disney Company Benelux | Disney XD Goalmouth

12. BEST CHILDREN'S PROMO (CLIP-BASED)

Nickelodeon UK | Monster Half Term

The Walt Disney Company Benelux |Disney XD Ranger Animal News from Emmen

BBC/Red Bee Media | CBBC Heritage

Nickelodeon UK |SpongeBob The Complete Fry-ography

The Walt Disney Company Limited | Phineas and Ferb’s Most Eggcellent Easter

The Walt Disney Company Benelux | Disney XD Place2SCREAM promo

13. BEST LEISURE & LIFESTYLE PROMO

4Creative |Crufts

BBC/Red Bee Media |Bake Off World Cup Moment – BBC One

Discovery Creative London | Robson Green: Extreme Fisherman – Quest

BBC Wales | BBC Radio Wales – Wynne Evans

Discovery Creative London | Salvage Hunters – Quest

ITV | Wake up to Good Morning Britain

14. BEST FILM PROMO

4Creative | Flim 4 Claps

Liberty Global | Virgin Media – Can You Do This?

4Creative | Frightfest

Sony Entertainment Television | UK Pulp Fiction – Censored

Turner Broadcasting | Musicals Mash-up

AMC Networks | Old Boy

15. BEST NEWS & CURRENT AFFAIRS PROMO

BBC World News (Global News Ltd) | My Breaking News Moment: Lyse Doucet

BBC World News (Global News Ltd.) | My Breaking News Moment: Anne Soy

Discovery Creative London | Megastorm – Discovery Channel

Discovery Creative London | Killer Outbreaks – Discovery Channel

London Live | Stories

ITV | Where Your News Lives

16. BEST GRAPHIC DESIGN OR ANIMATION PROMO

BBC & RKCR/Y&R | Winter Olympics

Discovery Creative London | Shackleton Death or Glory – Discovery Channel

BBC/Red Bee Media & M-I-E | BBC Radio 4 – Funny

4Creative | How Gaming Changed the World

CITV | CITV Share a Story Competition 2014 Call To Action

BBC/Red Bee Media & M-I-E | Radio 4 Extra – Funny

17. BEST DIRECT RESPONSE PROMO

UKTV / Red Bee Media | Jonathan Creek – Drama Channel Retune – Drama

Discovery Creative London | Cars That Rock Competition

ITV | ITV Local Heroes

Turner Broadcasting|  Egmont – Barry Loser – The Poo Danube

The Walt Disney Company Limited | Barfing Rainbow Gnome

UKTV / Red Bee Media | Eden Shorts – UKTV, Eden

18. BEST PROMOTION FOR A WEBSITE OR INTERACTIVE SERVICE

4Creative | Short Shorts

BBC / Karmarama | BBC Playlister

5Creative | Demand 5 Origami

BBC & RKCR/Y&R | iPlayer

MTV UK Creative | Geordie Shore Series 8 Multiplatform Kebab

ITV | ITV Player Android

19. BEST FOREIGN LANGUAGE PROMO

TNT Broadcasting Network | Racoons

TNT Broadcasting Network | Selfie

Universal Networks International | Syfy Imagine

Universal Networks International | Snapped

BBC Worldwide | Truth About Your Body

Vubiquity (for A1 Videothek, Austria) | Ikonen

20. BEST SEASON OR STUNT PROMO OR CAMPAIGN

Liberty Global | Great Movies Music

4Creative | Sochi

BBC/Red Bee Media | Doctor Who 50th Anniversary – BBC One

NBC Universal International | Terribly Good Movie Season

BBC & RKCR/Y&R | Commonwealth Games

AMC Networks | Doctor Who

21. BEST LONG FORM PROMO

Turner Broadcasting | Musicals Mash-up

Dunlop Goodrich | ‘The Ultimate Stage 2’

AMC Networks | Welcoming AMC

TNT Broadcasting Network | COUCH

The Walt Disney Company Limited | It’s My Friday Song

BBC/Red Bee Media | World Cup – Toys on Tour – BBC Sport

22. BEST SPONSORSHIP

FOX Creative UK | A Million Ways to Die in the West

Produced by Disneymedia+ | LEGO Marvel Stunt Doubles

Channel 5 / PPC / DARE London | Channel 5 Family Movies Sponsored by Tetley

Discovery Creative London | Casio Red Bull sponsors – Discovery Channel

Turner Broadcasting | Sony – Cloudy with a Chance of Meatballs 2

Turner Broadcasting | LEGO City

23. BEST ON-AIR IDENT CAMPAIGN (IN-HOUSE)

4Creative | Alternative Voices

National Geographic Channel | NGC In-situ Idents

Turner Broadcasting | CN Halloween Doughnuts

Discovery Creative London | Animal Planet

Viasat Creative Services | Viasat History Idents

ITV | ITV Encore

24. BEST ON-AIR CAMPAIGN (OUT-OF-HOUSE)

4Creative | Film 4

Viasat Creative Services | Viasat TV1000 Idents

CITV | CITV “C” Things Idents 2014

We Are Seventeen | The Box

Viasat Creative Services | Viasat Explore Idents

UKTV / Red Bee Media | Dave Refresh Idents – UKTV, Dave

25. BEST LAUNCH PROMO OR CAMPAIGN

Liberty Global | Great Movie Music

BBC / Red Bee Media | Doctor Who 50th Anniversary – BBC One

4Creative Short Shorts

BBC & RKCR/Y&R | Winter Olympics

MTV UK Creative | Geordie Shore Series 8 Image Launch

AMC Networks | Doctor Who

26. BEST POSTER OR OUTDOOR

BBC Wales | Dylan Thomas 100

4Creative | Utopia 2

UKTV / Red Bee Media | Perfect Storms – UKTV, Yesterday

Comedy Central | Friends 20th Anniversary

MTV UK Creative | Geordie Shore Series 8 Image Launch

ITV | X-Factor

27. BEST ON-AIR MEDIA PLANNING

MTV | Geordie Shore

ITV | World Cup

GOLD (UKTV) |Monty Python Live

ITV | Tour De France

C4 | Born Risky

BBC | Dr Who 50TH

28. MOST INNOVATIVE USE OF DIGITAL

BBC/Red Bee Media | Sherlock Interactive – BBC One

BBC / Red Bee Media | The New Doctor Lands – YouTube Game

BBC / Red Bee Media | Doctor Who 50th – BBC One

Joint | Droid Lab

4Creative | Hunted Tinder
ITV | Prey

29. BEST SCRIPT OR COPY

BBC & RKCR/Y&R | Winter Olympics

Turner Broadcasting | Conano

MTV UK Creative | MUSIC MATTERS

Discovery Creative London | Father’s Day – Quest

Dunlop Goodrich | ‘The Ultimate Stage’

BBC / Red Bee Media | How Far Is Too Far? – BBC Two

30. BEST USE OF SOUND DESIGN - sponsored by Gargantuan Music

Liberty Global | Virgin Media – This is Awesome

Lucky Cat Post Production | Tinker Tailor Soldier Spy

ITV | ITV Documentaries. Stories that need to be heard

BSKYB | F1 launch promo

Liberty Global | Virgin Media – Get Invaded

NBCUniversal | Bates Motel S2 60″

31. BEST USE OF MUSIC - sponsored by Universal Production Music

Liberty Global | Virgin Media – This is Awesome

Liberty Global | Virgin Media – Keep Up

BBC & RKCR/Y&R | Commonwealth Games

Turner Broadcasting | Musicals Mash-up

A+E Networks UK | Vikings Launch

ITV | Cilla

32. BEST USE OF DESIGN

NBC Universal International | Terribly Good Movie Season Teaser

MTV UK Creative | MTV Kick Off

M-I-E | BBC Radio 4 – Funny

Kemistry | Shop London

BBC / Red Bee Media | Radio 1 Grimmy Breakfast Show – BBC

ITV The Brits

33. BEST USE OF EDITING

4Creative | Grand National 2

4Creative | Film 4 Claps

BBC & RKCR/Y&R | Commonwealth Games

BSKYB | Sky News Correspondents

Liberty Global | Virgin Media – Can You Do This?

UKTV / Red Bee Media | Crackanory Launch – Dave

34. BEST USE OF DIRECTION

ITV | House of Drama

4Creative | Grand National 2

ITV | Where the entertainers live

BBC & RKCR/Y&R | Commonwealth Games

BBC / Red Bee Media | Eastenders: Who Killed Lucy? – BBC One

ITV | Summer of Soaps

35. BEST USE OF HUMOUR - sponsored by Funky Junkies

4Creative | Mini in Chelsea

Turner Broadcasting | Conano

Comedy Central | World Cup Campaign

4Creative | E4 Headbucket

BBC / Red Bee Media | Backchat Launch – BBC Three

ITV | The Sloaney Way is Essex

36. SOMETHING FOR NOTHING

A+E Networks UK | A Town & Country Murder

Discovery Creative London | Web of Lies – Investigation Discovery

Turner Broadcasting | Jampire

Discovery Creative London | Psycho Kitty – Animal Planet

BBC World News (Global News Ltd) | My Breaking News Moment: Anne Soy

A+E Networks UK | Ancient Aliens S6

37. BEST CHANNEL IDENTITY

4Creative | Film 4

DixonBaxi | UKTV Gold Rebrand

4Creative | E4

Discovery Creative London | Quest

UKTV / Red Bee Media | Dave Refresh – Dave

Kemistry | London Live

38. BEST CROSS-MEDIA CAMPAIGN

BBC / Red Bee Media | Doctor Who 50th Anniversary – BBC One
ITV Prey

BBC / Red Bee Media | Doctor Who Series 8 – The New Doctor Lands – BBC One

4Creative | Utopia 2

BBC / Red Bee Media | Sherlock Lives – BBC One

ITV | House of Drama

39. BEST ON-AIR CAMPAIGN - CHANNEL PROMOTION

UKTV / Red Bee Media | UKTV Gold 21st Birthday – Gold

BBC World News (Global News Ltd) | My Breaking News Moment Campaign

4Creative | Born Risky

Comedy Central | World Cup Campaign

Discovery Creative London | Make Your World Bigger – Discovery Channel

ITV |House of Drama

40. BEST ON-AIR CAMPAIGN - PROGRAMME PROMOTION

BBC / Red Bee Media | Abstract Art Season – BBC Four

BBC & RKCR/Y&R | Winter Olympics

UKTV / Red Bee Media | Suits Season 3 – UKTV, Dave

Liberty Global | Great Movies Music

BBC / Red Bee Media | World Cup 2014 – Toys on Tour – BBC Sport

ITV | I’m a celebrity… get me out of here!

41. BEST NEWCOMER

Red Bee Media | Charlotte Humphreys

Red Bee Media | Andy Evans

ITV | Nicola McBride

Sony Pictures Television | UK Lee Massey

4Creative | Chris Rice

ITV | David Brooks

42. CHANNEL OF THE YEAR

ITV

Channel 4

Quest

E4

BT Sport

BBC Three

GOLD

Sponsored by

X