PromaxBDA UK creative and marketing excellence awards 2015

The industry community for UK television marketing and creative

Congratulations and good luck to all 2015 nominees!

View pdf or view nominations as listed below.

1. BEST USE OF COPY

4Creative  | Humans

4Creative | Cucumber, Banana, Tofu

ITV | Coronation Street

Red Bee Media / BBC | EastEnders Live Week

Red Bee Media / BBC BBC One  | Eastenders Everybody Hurts

Universal Networks International | Midsomer Murders

2. BEST DRAMA PROMO (CLIP-BASED)

4Creative | Witnesses

4Creative | Indian Summers

Fox International Channels UK  | Wayward Pines Launch

ITV | Jordskott

Red Bee Media / BBC | The Missing

Red Bee Media / BBC | Strange and Norrell

3. BEST ENTERTAINMENT PROMO (ORIGINATED)

ITV | X Factor 2015

ITV | Saturday Night Takeaway

JSC New Channel | The Wedding Size

Red Bee Media | Hoff the Record

Red Bee Media / BBC | The Voice – Raven

UKTV | Greats at 8

4. BEST ENTERTAINMENT PROMO (CLIP-BASED)

Comedy Central UK | South Park Season 19

Comedy Central UK | Friends – The Evictions

ITV | Celebrity Juice – Juicy Family

ITV | TV2 Brandspot

Red Bee Media | Stuff on Dave

Red Bee Media | Christmas Message – Dave

5. BEST REALITY TV PROMO (ORIGINATED)

4Creative | Hunted

ITV | TOWIE moving

ITV | Love Island

JSC New Channel | The Wedding Size

MTV UK Creative | Geordie Shore – S10 Image Launch Vote Geordie

MTV UK Creative | Geordie Shore S9 – Image Launch Queen V

6. BEST REALITY PROMO (CLIP-BASED)

A+E Networks | UK Dance Moms

Discovery Creative London | Gypsy Brides US – TLC

ITV | Mob Wives

ITV | Real Housewives in the afternoon

Liberty Global | Virgin Media – American Dreamers

London Live | Made in Chelsea – Diamond Geezers

7. BEST FACTUAL PROMO (ORIGINATED)

4Creative | Things We Won’t Say About Race, That Are True

A+E Networks | UK Wicked Weekends

Discovery Creative | London Web of Lies – Investigation Discovery

Discovery Creative | London Shark Week – Discovery Channel

ITV | Election 2015

Red Bee Media / BBC | Quantum Theory

8. BEST FACTUAL PROMO (CLIP-BASED)

4Creative | The Tribe

A+E Networks | UK Britain’s Darkest Taboos

ITV | Trevor on the mafia

Red Bee Media | Annihilation (Yesterday)

Red Bee Media / BBC | Life Story

Spike Blue | Light Night

9. BEST SPORTS PROMO (ORIGINATED)

BBC | Wales Six Nations Eve

BT Sport | Once a Number 8, Always a Number 8!

Red Bee Media / BBC | The People’s Cup

Red Bee Media / BBC | The Boat Races

Red Bee Media / BBC | The London Marathon

RKCR/Y&R | BBC FA Cup

10. BEST SPORTS PROMO (CLIP-BASED)

Discovery Creative London | Sean Conway: Running Britain – Discovery Channel

ITV | Rugby Aviva highlights

ITV | White Lines/ITV4 brandspot

Red Bee Media / BBC | Everyone’s Welcome BBC Sport Brand Film

Red Bee Media / BBC | Snooker World Championship

Red Bee Media / BBC | Darts

11. BEST CHILDREN'S PROMO (ORIGINATED)

Cartoon Network | Transformer vs. Ben 10

Cartoon Network | Pizza Steve’s Awesome Course

Nickelodeon UK | Xmas Slime

Red Bee Media / BBC | Blue Peter Get the Badge

Red Bee Media / BBC | CBBC and CBeebies Pet Week

The Walt Disney Company Ltd. CEE, EM & Africa | Halloween – Disney XD

12. BEST CHILDREN'S PROMO (CLIP-BASED)

ITV/CITV | Thunderbirds launch

Nickelodeon UK | Mornings on Toons – Breakfast Spot

The Walt Disney Company Limited | Disney Channel – Liv & Maddie

The Walt Disney Company Limited | Disney Channel – Dog With A Blog

The Walt Disney Company Limited | Disney Channel – First Class Chefs

Turner Broadcasting | Benson – Like a Boss

13. BEST LEISURE & LIFESTYLE PROMO

Discovery Creative London | Wheeler Dealers – Quest

ITV | 10 years of Jeremy Kyle

ITV | Daytime Brandspot

ITV | Hells Kitchen

ITV | Phil & Holly reunited

Red Bee Media / BBC | The Great British Bake Off

14. BEST FILM PROMO

4Creative | White Christmas

Comedy Central UK | Top Gun

ITV | Spiderman

Liberty Global | Virgin Media – Unbeatable

Liberty Global | Virgin Media – Go Beyond

Sony Movie Channel UK | Halloween on Sony Movie Channel

15. BEST NEWS & CURRENT AFFAIRS PROMO

4Creative | How Rich Are You

Discovery Creative London | Web of Lies – Investigation Discovery

Discovery Creative London | VE Day – Discovery Channel

Discovery Creative London | Remembrance Weekend – Quest

ITV | Election 2015

RKCR/Y&R | BBC Local News

16. BEST DIRECT RESPONSE PROMO

A+E Networks UK | Missings People Choir (I Miss You)

CITV | CITV Share A Story Call To Action

Red Bee Media / BBC | Comic Relief – Makeup

RKCR/Y&R | If You Love Something Let It Show

Turner Broadcasting | LEGO City Smash ‘n’ Grab

UKTV/Red Bee Media | Taskmaster Pizza, Dave

17. BEST PROMOTION FOR AN ONLINE OR VOD SERVICE

4Creative | All 4

MTG Creative | TV3 Sport DK

Red Bee Media / BBC | CBBC App

Red Bee Media / BBC | BBC Dish Up

Red Bee Media / BBC | Radio 4 in 4 Minutes

RKCR/Y&R | BBC iPlayer

18. BEST FOREIGN LANGUAGE PROMO

A+E Networks UK | From the Archives of 997 (Z Archiwum 997)

CJSC TV Daryal | Universal soldier. Regeneration

CJSC TV Daryal | Topgear

MTG Creative | We Remember

Universal Networks International | A-Z of Killers

Universal Networks International |13th Street Brand

19. BEST SEASON OR STUNT PROMO

4Creative | E4 Shutdown

A+E Networks | UK Maverick Promo

AMC Networks/Holman and Hunt | AMC arrival

Comedy Central UK | South Park – Erection Night

Comedy Central UK | FriendsFest

NBCUniversal | Syfy Trek On

20. BEST CONTENT OR LONG FORM PROMO

4Creative | Prototype

AMC Networks | Miami Reel

BBC & Karmarama | BBC Music: God Only Knows

NBCUniversal | 100% Character Uncovered

RKCR/Y&R | BBC Original British Drama

The Walt Disney Company Limited | Disney XD – Lego In Space

21. BEST SPONSORSHIP PACKAGE

5Creative | Jeep Sponsors Gotham

Disneymedia+, The Walt Disney Company | LEGO Star Wars Rebels

Fox International Channels UK | Jeep Sponsorship 2015

Picture Production Company | Tetley sponsors Movie Time on Channel 5
Turner Broadcasting | Minions

Turner Broadcasting | The Boxtrolls

22. BEST ON-AIR IDENT CAMPAIGN (IN-HOUSE)

4Creative | E4 Bus Stop

5Creative | Channel 5 Idents 2014/15

Discovery Creative London | TLC Idents – TLC

ITV | ITVBe Mydents

Scripps Networks international | Food Network Refresh

Universal Networks International | Syfy Jurassic

23. BEST ON-AIR IDENT CAMPAIGN (OUT-OF-HOUSE)

4Creative | All4

ITV | ITV2

Red Bee Media / BBC BBC | Two Idents

Red Bee Media / BBC BBC | Four goes POP

Red Bee Media / BBC | CBeebies Christmas

UKTV | Alibi Idents

24. BEST LAUNCH

4Creative | Humans

4Creative | Hunted

AMC Networks/Holman And Hunt | AMC Launch

ITV | Jordskott

Red Bee Media / BBC | EastEnders Live Week

RKCR/Y&R | If You Love Something Let It Show

25. BEST PRESS OR OUTDOOR

4Creative | Richard III

A+E Networks UK | Blue

JSC CTC Network | Londongrad_graffity

Red Bee Media | Bob Monkhouse

REN TV | New Dimension prints

TNT-Broadcasting Network | Orlean

26. BEST ON-AIR MEDIA PLANNING

Not yet judged

27. BEST USE OF SOCIAL MEDIA

4Creative | 4NewsWall

ITV | Get Kanye to follow ITV2

ITV | Broadchurch Flock to Unlock

ITV | 1 in a Million

ITV | Love Island

Red Bee Media / BBC | Doctor Who

28. BEST USE OF DIGITAL

4Creative | 4NewsWall

4Creative | Humans

FremantleMedia | Eye Candy

Red Bee Media / BBC | Doctor Who

29. BEST SCRIPT OR COPY

4Creative | Underdog

4Creative | All 4

BT TV | Oscar Winning Films

Cartoon Network | CN Buddy Network

Comedy Central UK | South Park – Erection Night

Comedy Central UK | Ghostbusters

30. BEST USE OF SOUND DESIGN

AMC Networks | Breaking Bad

CJSC TV | Daryal Universal soldier. Regeneration

Fox International Channels UK | Anne Frank: The Nazi Capture

Liberty Global | Virgin Media – Unbeatable

Platform Post/4Creative | Beverley Hills Cop Triple

Scripps Networks international | Food Network – Chopped

31. BEST USE OF MUSIC

4creative | All4

Discovery Creative London | Eurosport Player

Sky Creative Agency | SkyStore Brand Education

Sony Pictures Entertainment | Sony Kids – You View VOD

UKTV Creative | Dave UKTV Play

UKTV Creative | UKTV Play Christmas

32. BEST USE OF DESIGN

A+E Networks UK | Flowers in the Attic

Lucky Cat Post Production | E4 Watch

Mill+ & Sky Creative | Sky Movies ‘Star Wars’

Platform Post/4Creative | How Rich Are You

Red Bee Media / BBC BBC | Four goes Pop

UKTV | Greats at 8

33. BEST USE OF EDITING

4Creative | Beverley Hills Cop

AMC Networks | Breaking Bad Accolades

Liberty Global | Virgin Media – Unbeatable

Liberty Global | Virgin Media – Go Beyond

Liberty Global | Virgin Media – Knock Knock

Turner Broadcasting | Action Fortnight

34. BEST USE OF DIRECTION

4Creative | Stand up to Cancer

4Creative | Humans

4Creative | Prototype

4Creative | Hunted

Red Bee Media / BBC EastEnders | Live Week

RKCR/Y&R BBC | Local News

35. BEST USE OF HUMOUR

4Creative | Underdog

4Creative | Beverley Hills Cop

Comedy Central UK | Top Gun

Comedy Central UK | South Park – Erection Night

Lucky Cat Post Production | The E4 Watch

Red Bee Media / BBC | W1A

36. SOMETHING FOR NOTHING

Discovery Creative London | Happily Never After – Investigation Discovery

Discovery Creative London | Extreme Cheapskates – TLC

Discovery Creative London | When Murder Comes to Town – Investigation Discovery

ITV | ITV2 Office Christmas party teaser

MTG Creative | Easter Idents

Universal Networks International | Superhero

37. BEST CHANNEL IDENTITY

4Creative | All 4

ITV | ITV2

ITV | ITVBe

Nickelodeon UK | Nick Jr Rebrand

Nickelodeon UK | Nicktoons Rebrand

UKTV | Alibi Refresh

38. BEST CROSS-MEDIA CAMPAIGN FOR A PROGRAMME

4Creative | Humans

4Creative | Hunted

5Creative | Gotham

Comedy Central UK | FriendsFest

Discovery Creative London | Sean Conway: Running Britain – Discovery Channel

ITV | Broadchurch

39. BEST CROSS-MEDIA CAMPAIGN FOR A CHANNEL

ITV | ITVBe

NBCUniversal | 13th Street Brand campaign Poland & Netherlands

NBCUniversal | What Does it Take; 100% Character

NBCUniversal | Universal channel Africa 100% Irresistible campaign

RKCR/Y&R | BBC Master Brand

The Walt Disney Company | Benelux You Are Disney Channel

40. BEST NEWCOMER

A+E Networks UK |Tom Corbett

ITV |Alex Dickinson

ITV | Beth Lishmund

Red Bee Media | Richard McCormack

Sony Pictures Television UK | Nathan Bather

The Walt Disney Company Limited | Nathan Hussein

41. CHANNEL OF THE YEAR

BBC Two

Channel 4

Comedy Central UK

Discovery Channel

History Channel

ITV

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