PromaxBDA UK creative and marketing excellence awards 2016

The industry community for UK television marketing and creative

Congratulations and good luck to all 2016 nominees!

View pdf or view nominations as listed below.

1. BEST DRAMA PROMO (ORIGINATED)

4creative | Hollyoaks: One Killer Week

BBC | Casualty 30th

BBC Creative | EastEnders Mothers Day

ITV | Cold Feet

REN TV | The Americans

UKTV Creative | Drama Q1 Brand Trail

2. BEST DRAMA PROMO (CLIP-BASED)

4creative | Deutschland 83

BBC Creative | Night Manager

Fox Networks Group UK | Someone Knows My Name

ITV | Doctor Thorne

ITV | Brief Encounters

ITV | The Level

3. BEST ENTERTAINMENT PROMO (ORIGINATED)

BBC | Robot Wars No Machine is Safe

BBC | Three Sunshine

Channel 5 | Up Late With Rylan

ITV | I’m A Celebrity 2015

ITV | Celebrity Juice Live

ITV | Britain’s Got Talent

4. BEST ENTERTAINMENT PROMO (CLIP-BASED)

4creative | Random Acts

Comedy Central UK | South Park 20th

Comedy Central UK | Malcolm in the Middle

ITV | Family Guy | Spice Girls

ITV | Saturday Night Takeaway

Turner Broadcasting | America’s Got Talent- We Will Rock You

5. BEST REALITY PROMO (ORIGINATED)

4creative | The Jump

Channel 5 | Big Brother 2016

ITV | Love Island

Red Bee / BBC | The Apprentice

Scripps Networks International | Food Network: Paul Hollywood City Bakes

Scripps Networks International | Food Network: Criminal Baking

6. BEST REALITY PROMO (CLIP-BASED)

Discovery Creative London | Paranormal Mondays – Investigation Discovery

ITV | The Only Way is Essex

MTV UK Creative | Ex On The Beach S5 – Sex

MTV UK Creative | Ex On The Beach – Shampoo

MTV UK Creative | Geordie Shore – Greek Odyssey

The Box Plus Network | Kourtney & Khloe Take the Hamptons

7. BEST FACTUAL PROMO (ORIGINATED)

Channel 5 | Ben Fogle New Lives in the Wild

Channel 5 | Gift of Life

Fox Networks Group UK |  9/11 15 Years On

Holman + Hunt / National Geographic | The Story of God with Morgan Freeman

NBCUniversal Int Networks – UK & EMEA | 13th Street: Killer Women

NBCUniversal Int Networks – UK & EMEA | 13th Street: Mafia Women

8. BEST FACTUAL PROMO (CLIP-BASED)

4creative | Muslim Drag Queens

A+E Networks UK | History Channel “Hunting Hitler”

Discovery Creative London | Mighty Ships – Quest

Discovery Creative London | Hell House – Investigation Discovery

Discovery Creative London | Food Factory – Discovery Science

ITV Paul O’Grady | For the Love of Dogs

9. BEST SPORTS PROMO (ORIGINATED)

4creative | Paralympics – Yes I Can

4creative | AP McCoy

4creative | Formula 1

BBC Creative | Wimbledon 2016

BBC | Wales It’s Our Time

BT Creative | BT Sport Charity Car Wash

10. BEST SPORTS PROMO (CLIP-BASED)

4creative | Formula 1 Launch

BT Creative | This Is Our Playground

Channel 5 | Cricket Highlights

MTG Creative | TV3 Sport Thunderclap

Noah Media Group | Sport24 Promo – Never Miss A Moment

UKTV Creative | Dave – Caribbean Cricket Launch

11. BEST CHILDREN’S PROMO (ORIGINATED)

RKCR/Y&R + BBC | CBBC Pure Imagination

The Walt Disney Company | The Lion Guard Auditions

The Walt Disney Company | Big Adventure Wednesdays

The Walt Disney Company | DJ Xmas 2015

The Walt Disney Company | XD New Season

Turner Broadcasting | Adventure Time Acapella

12. BEST CHILDREN'S PROMO (CLIP-BASED)

Blacklist Creative Ltd. | Clarence – Nailed It!

Cartoon Network | Lumpy Space Princess: Smooth Posers

Nickelodeon UK | Harvey Beaks New Episodes

Nickelodeon UK | Sanjay & Craig New Episodes

Nickelodeon UK | Sanjay & Craig

The Walt Disney Company | Full Force Xmas

13. BEST FILM PROMO

4creative | Speed

Comedy Central UK | Layer Cake

Comedy Central UK | Spiceworld

Comedy Central UK | Karate Kid

Liberty Global | Virgin Media The Ride of Your Life

NBCUniversal Int Networks – UK & EMEA | Studio Universal: Steven Segal

14. BEST NEWS AND CURRENT AFFAIRS PROMO

4Creative | Dispatches: Are You Owed a Payrise

4Creative | My Son the Jehadi

BBC Creative | Exodus: Our Journey to Europe

ITV | EU Referendum

ITV | ITV News at Ten

Red Bee / BBC | World Open Mind

15. BEST DIRECT RESPONSE PROMO

A+E Networks UK | CI Channel “Child rescue Alert”

BBC Creative | Bitesize

BBC Creative | BBC3 Shorts – DOG

Channel 5 | Gift of Life

MTV UK Creative | Pop Champs 2016

MTV UK Creative | EU Referendum

16. BEST DIRECT RESPONSE PROMO KIDS

Credit: Cartoon Network: Central Creative Team | Cartoon Network Anything

Nickelodeon UK | SpongeBobs Christmas Wrap

Sony Pictures Television UK | Pop Roarsome Stunt

Sony Pictures Television UK | Tiny Pop Birthday Song

Turner Broadcasting | Cartoon Network Christmas Countdown

Turner Broadcasting | Clarks Gloforms – Cartoon Network Breaking News

17. BEST VOD PROMOTION

4creative | Walter Presents

BBC Creative | People Just Do Nothing – Skip

BBC Worldwide | BBC Store Video

Liberty Global | Virgin Media The Ride of Your Life

Liberty Global | Virgin Media Let’s Do It

RKCR / Y&R & BBC | BBC iPlayer Discover Amazing

18. BEST FOREIGN LANGUAGE

A+E Networks UK | CI Channel “Crimes of Passion”

CJSC TV Daryal (Che Channel) | ID

NBCUniversal Int Networks – UK & EMEA | 13th Street: Killer Women

NBCUniversal Int Networks – UK & EMEA | 13th Street: Mafia Women

Viasat World | Empire of the Tsars

Viasat World | Medieval Murder Mysteries

19. BEST FOREIGN LANGUAGE PROMO (CLIP-BASED)

CJSC TV Daryal (Che channel) | Terminator

CJSC TV Daryal (Che channel) | Humans vs. Flies

CJSC TV Daryal (Che channel) | Pokemon

Comedy TV | Nikita. That very Nikita.

Comedy TV | The Lord of the Rings: The Return of the King. Donít blow it!

Liberty Global | MyPrime – Tarantino

20. BEST SEASON OR STUNT

4creative | E4 Brand Spot

AMC Networks International UK | Horror Channel Frightfest 2016

BBC Worldwide | BBC Store Video

Comedy Central UK | South Park 20th

Comedy Central UK | Christmas with Friends

Comedy Central UK | Will Ferrell Season

21. BEST CONTENT OR LONG FORM

4creative | Paralympics – Yes I Can

4creative | Paralympics – Yes I Can – Signed Version

Comedy Central UK | South Park 20th

Discovery Creative London | Killing Fields – Discovery Channel

Turner Broadcasting | Adventure Time Acapella

UKTV Creative | Really Brand

22. BEST SPONSORSHIP PACKAGE

4creative | McVities Premier Break

Disney Media+, Blue Zoo | LEGO Star Wars

The Studio @ Smoke & Mirrors | marbles.com sponsors CBS daytime

Turner Broadcasting | Weetabuddies sponsors Breakfast Funnies on Cartoon Network

Turner Broadcasting | What’s on TV sponsors Christmas on TCM

Turner Broadcasting | Hexbug Nano sponsors the Comedy Club on Cartoon Network

23. BEST ON-AIR CHANNEL IDENTS (IN-HOUSE)

BBC Creative | BBC Two Idents

BT Creative | BT Sport Live Chatter and Brand Chants

CITV | CITV Rescue Vehicles

ITV | Family Guy

MTG Creative | Iconic Hits

MTV UK Creative | MTV Idents

24. BEST ON-AIR IDENTS (OUT-OF-HOUSE)

4creative | Channel 4 Rebrand

Lambie-Nairn | Olympic Channel

MTV UK Creative | MTV Idents

NBCUniversal Int Networks – UK & EMEA | Syfy 20

Red Bee/BBC | BBC Three

Scripps Networks International | Travel Channel Refresh

25. BEST LAUNCH

4creative | Paralympics – Yes I Can

4creative | Eden

BBC Creative | Night Manager

Comedy Central UK | South Park 20th

ITV | Remind Me Launch

RKCR / Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth

26. BEST PRINT BASED AD OR POSTER

4creative | Paralympics

AMC Networks International UK | Horror Channel Easter Egg

BBC Creative | Gary’s Pants

MTV UK Creative | Geordie Shore Squeeze

NBCUniversal Int Networks – UK & EMEA | yfy UK: Comedy Horror

Turner Broadcasting | Ru Paul’s Drag Race: May Contain Nuts

27. BEST DIGITAL OUT OF HOME

4creative | Paralympics

4creative | Eden

Channel 5 | Celebrity Big Brother 2016

ITV | The Brit Awards

ITV | Marcella

NBCUniversal Int Networks – UK & EMEA | SYFY Feels the Force

28. BEST DIGITAL ON-AIR MEDIA PLANNING

BBC Media Planning | BBC Three Launch

Channel 4 | Eden

Channel 4 | Paralympic Games

Channel 4 | The Aliens

Discovery Creative London | Gold Rush

ITV | Love Island

29. BEST SOCIAL MEDIA CAMPAIGN

4creative | Paralympics

4creative | The Aliens

4creative | E-Stings

BT Creative | Goals Recreated

Channel 5 | Borderline

ITV | Back to the Future

30. BEST SOCIAL VIDEO

4creative | Sean Bean

BBC Creative | Attenborough “Drop It Like It’s Hot”

BBC Creative | Pugdark

BBC Worldwide | BBC Store Video

ITV | X Factor Dub Factor

The Walt Disney Company | The Lion Guard Auditions

31. BEST USE OF DIGITAL MEDIA

4creative | Birthday Email

BBC Creative | BBC3 Shorts – DOG & WGTAV

Discovery Creative London | Sean Conway – Discovery Channel

ITV | Victoria

Red Bee / Fox | Outcast Launch

Turner Broadcasting | Ooo Experience

32. BEST INTEGRATED CAMPAIGNS

4creative | Paralympics
4creative | Eden
4creative | The Aliens
ITV | Family Guy
ITV | Cold Feet
UKTV Creative | Dave Gym

33. BEST USE OF PR

4creative | The Aliens

BBC Creative | Gary’s Pants

Channel 5 | Borderline

ITV | Family Guy

ITV | MOBOs

Turner Broadcasting | Ooo Experience

34. BEST WRITING

Comedy Central UK | Layer Cake

Comedy Central UK | Spiceworld

Comedy Central UK | South Park 20th

Fox Networks Group UK | Funny As Fox

ITV | Family Guy on ITV2

UKTV Creative | Drama Q1 Brand Trail

35. BEST USE OF SOUND DESIGN

BBC Creative | Who Gives Them a Voice

BBC Creative | Wimbledon 2016

BBC Creative | BBC Sports Brand 2016

Blacklist Creative Ltd. | Jungle Bunch – Sounds of the Jungle

NBCUniversal Int Networks – UK & EMEA | SYFY UK: Star Trek 50 Song

String and Tins | BBC3 – Shorts

36. BEST USE OF MUSIC

4creative | Paralympics – Yes I Can

4creative | True Colour TV

4creative | Speed

Comedy Central UK | South Park 20th

ITV | Family Guy on ITV2

MTG Creative | Look at that body!

37. BEST USE OF GRAPHIC DESIGN

Fox Networks Group UK | Facing

Fox Networks Group UK | Genius with Steven Hawking

Liberty Global | Virgin Media Comic Book Heroes

NBCUniversal Int Networks – UK & EMEA | 13th Street: Killer Women

NBCUniversal Int Networks – UK & EMEA | SYFY20

UKTV Creative | Gold After Dark

38. BEST USE OF ANIMATION

Creative Nuts | Dispatches – Are you owed a payrise?

Creative Nuts | Dispatches – The Secrets Of Cadbury

Fox Networks Group UK | 9/11 15 Years On

NBCUniversal Int Networks – UK & EMEA | 13th Street: Mafia Women

RKCR / Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth

UKTV Creative |Dave – Christmas

39. BEST USE OF EDITING

BBC Creative | Wimbledon 2016

Final Cut | Channel 4 – Paralympics

Liberty Global | Virgin Media Comic Book Heroes

Liberty Global | Virgin Media Let’s Do It

Liberty Global | Virgin Media The Ride of Your Life

RKCR / Y&R + BBC | BBC Drama – Detectives

41. BEST USE OF HUMOUR

4creative | Underdog

Comedy Central UK | South Park 20th

Comedy Central UK | Spiceworld

ITV | Celebrity Juice Live

MTG Creative | Look at that body!

MTV UK Creative | Ex On The Beach S5 – Sex

42. SOMETHING FOR NOTHING

A+E Networks UK | CI Channel “Crimes through the Decades”

Comedy Central UK | Layer Cake

Fox Networks Group | UK 9/11 15 Years On

UKTV Creative | Murder Made Me Famous

UKTV Creative | Gold after dark

UKTV Creative | Rosewood BEOPs

43. BEST TV CHANNEL IDENTITY

4creative | Channel 4 Rebrand

Channel 5 | Channel 5 Rebrand

Channel 5 | 5USA

Nickelodeon UK | Nick@Nite

Red Bee / BBC | CBBC Rebrand

UKTV Creative | Gold Christmas

44. BEST NEWCOMER

BBC Worldwide | Roshni Thanki

Comedy Central UK | Steve Elswood

Fox Networks Group UK | Jess Newark

NBCUniversal Int Networks – UK & EMEA | Tom Lindsey

UKTV Creative | Aidan Hackett

UKTV Creative | David Tomlin

45. GENERAL CHANNEL IMAGE SPOT

4creative | True Colour TV

4creative | Underdog

Fox Networks Group UK | We Are Wild Launch Campaign

UKTV Creative | Really – Brand

UKTV Creative | Alibi Q2 Brand Trail

UKTV Creative | Drama Q1 Brand Trail

46. CREATIVE CHANNEL OF THE YEAR

4creative / Channel 4 | Channel 4

Comedy Central UK | Comedy Central UK

ITV | ITV2

MTV UK Creative | MTV

UKTV Creative | Gold

UKTV Creative | Dave

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