PromaxBDA UK creative and marketing excellence awards 2016

The industry community for UK television marketing and creative

Congratulations to all 2016 winners!

1. Best Drama Promo (Originated)

GOLD – 4creative | Hollyoaks: One Killer Week

SILVER – ITV | Cold Feet

BRONZE – REN TV | The Americans

2. Best Drama Promo (Clip-Based)

GOLD – ITV | Doctor Thorne

SILVER – ITV | Brief Encounters

BRONZE – ITV | The Level

3. Best Entertainment Promo (Originated)

GOLD – Sunshine | BBC Three ‘Educate’ Originated Entertainment Promo

SILVER – ITV  | I’m A Celebrity 2015

BRONZE – ITV | Celebrity Juice Live

4. Best Entertainment Promo (Clip-Based)

GOLD – Comedy Central UK | South Park 20th

SILVER – Comedy Central UK | Malcolm in the Middle

BRONZE – ITV | Family Guy | Spice Girls

5. Best Reality Promo (Originated)

GOLD – 4creative | The Jump

SILVER – ITV | Love Island

BRONZE – Channel 5 | Big Brother 2016

6. Best Reality Promo (Clip-Based)

GOLD – ITV UK Creative | Ex On The Beach S5 – Sex

SILVER – ITV | The Only Way is Essex

BRONZE – Discovery Creative London | Paranormal Mondays – Investigation Discovery

7. Best Factual Promo (Originated)

GOLD – NBCUniversal International Networks – UK & EMEA |13th Street: Killer Women

SILVER  -Channel 5 | Ben Fogle New Lives in the Wild

BRONZE – BBC Creative | 13th Street: Mafia Women

8. Best Factual Promo (Clip-Based)

GOLD – Discovery Creative London | Mighty Ships – Quest

SILVER – ITV | Paul O’Grady – For the Love of Dogs

BRONZE – 4creative | Muslim Drag Queens

9. Best Sports Promo (Originated)

GOLD – 4creative | Paralympics – Yes I Can

SILVER – 4creative | AP McCoy

BRONZE – BBC Creative | Wimbledon 2016

10. Best Sports Promo (Clip-Based)

GOLD – MTG Creative | TV3 Sport Thunderclap

SILVER – BT Creative |This Is Our Playground

BRONZE – Channel 5 | Cricket Highlights

11. Best Children's Promo (Originated)

GOLD – The Walt Disney Company | The Lion Guard Auditions

SILVER – RKCR/Y&R + BBC | CBBC Pure Imagination

BRONZE – The Walt Disney Company | Big Adventure Wednesdays

12. Best Children's Promo (Clip-Based)

GOLD – The Walt Disney Company | Full Force Xmas

SILVER – Nickelodeon UK | Harvey Beaks New Episodes

BRONZE – Nickelodeon UK | Sanjay & Craig New Episodes

13. Best Film Promo

GOLD -NBCUniversal Int Networks – UK & EMEA | Studio Universal: Steven Segal

SILVER – Comedy Central UK | Layer Cake

BRONZE – Liberty Global | Virgin Media The Ride of Your Life

14. Best News and Current Affairs Promo

GOLD – 4creative | Dispatches: Are You Owed a Payrise

SILVER – ITV | EU Referendum

BRONZE – 4creative | My Son the Jehadi

15. Best Direct Response Promo

GOLD – BBC Creative | Bitesize

SILVER – MTV UK Creative | Pop Champs 2016

BRONZE – A+E Networks UK | CI Channel “Child rescue Alert”

16. Best Direct Response Promo Kids

GOLD – Turner Broadcasting | Cartoon Network Christmas Countdown

SILVER – Nickelodeon UK | SpongeBobs Christmas Wrap

BRONZE – Sony Pictures Television UK | Pop Roarsome Stunt

17. Best VOD Promotion

GOLD – Liberty Global | Virgin Media The Ride of Your Life

SILVER – RKCR / Y&R & BBC | BBC iPlayer Discover Amazing

BRONZE – BBC Creative | People Just Do Nothing – Skip

18. Best Foreign Language

GOLD – CJSC TV Daryal (Che Channel) | ID

SILVER – NBCUniversal Int Networks – UK & EMEA | 13th Street: Killer Women

BRONZE – NBCUniversal Int Networks – UK & EMEA | 13th Street: Mafia Women

19. Best Foreign Language Promo Clip Based

GOLD – Comedy TV | Nikita. That very Nikita.

SILVER – Liberty Global | MyPrime – Tarantino

BRONZE – CJSC TV Daryal (Che channel) | Terminator

20. Best Season or Stunt

GOLD – Comedy Central UK | South Park 20th

SILVER – BT Creative | BBC Store Video

BRONZE – Comedy Central UK | Christmas with Friends

21. Best Content or Long Form

GOLD – 4creative | Paralympics – Yes I Can

SILVER – 4creative | Paralympics – Yes I Can – Signed Version

BRONZE – Comedy Central UK | South Park 20th

22. Best Sponsorship Package

GOLD – Turner Broadcasting |Weetabuddies sponsors Breakfast Funnies on Cartoon Network

SILVER – Turner Broadcasting | What’s on TV sponsors Christmas on TCM

BRONZE – 4creative | McVities Premier Break

23. Best On-Air Channel Idents (In-House)

GOLD – MTV UK Creative | MTV Idents

SILVER – BBC Creative | BBC Two Idents

BRONZE – BT Creative | BT Sport Live Chatter and Brand Chants

24. Best On-Air Idents (Out-of-House)

GOLD – 4creative | Channel 4 Rebrand

SILVER – Red Bee/BBC | BBC Three

BRONZE – MTV UK Creative | MTV Idents

25. Best Launch

GOLD – 4creative | Paralympics – Yes I Can

SILVER – RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth

BRONZE – Comedy Central UK | South Park 20th

26. Best Print Based Ad or Poster

GOLD – 4creative | Paralympics

SILVER – MTV UK Creative | Geordie Shore Squeeze

BRONZE – Turner Broadcasting | RuPaul’s Drag Race: May Contain Nuts

27. Best Digital Out of Home

GOLD – ITV | The Brit Awards

SILVER – 4creative | Paralympics

BRONZE – 4creative | Eden

28. Best Digital On-Air Media Planning

GOLD – Channel 4 | Paralympic Games

SILVER – Discovery Creative London | Gold Rush

BRONZE – ITV | Love Island

29. Best Social Media Campaign

GOLD – 4creative | Paralympics

SILVER – 4creative | The Aliens

BRONZE – BT Creative | Goals Recreated

30. Best Social Video

GOLD – ITV | X Factor Dub Factor

SILVER – BBC Creative | Attenborough “Drop It Like It’s Hot”

BRONZE – The Walt Disney Company | The Lion Guard Auditions

31. Best Use of Digital Media

GOLD – Red Bee/Fox | Outcast Launch

SILVER – BBC Creative | BBC3 Shorts – DOG & WGTAV

BRONZE – Discovery Creative London | Sean Conway – Discovery Channel

32. Best Integrated Campaigns

GOLD – 4creative | Paralympics

SILVER – ITV | Family Guy

BRONZE – 4creative | Eden

33. Best Use of PR

GOLD – ITV | Family Guy

SILVER – 4creative | The Aliens

BRONZE – Channel 5 | Borderline

34. Best Writing

GOLD – Comedy Central UK | Layer Cake

SILVER – UKTV Creative | Drama Q1 Brand Trail

BRONZE – Comedy Central UK | Spiceworld

35. Best Use of Sound Design

GOLD – String and Tins | BBC3 – Shorts

SILVER – BBC Creative | Who Gives Them a Voice

BRONZE – NBCUniversal International Networks – UK & EMEA | SYFY UK: Star Trek 50 Song

36. Best Use of Music

GOLD – 4creative | Paralympics – Yes I Can

SILVER – Comedy Central UK | South Park 20th

BRONZE – 4creative | True Colour TV

37. Best Use of Graphic Design

GOLD – NBCUniversal International Networks – UK & EMEA | 13th Street: Killer Women

SILVER – NBCUniversal International Networks – UK & EMEA | SYFY20

BRONZE – Liberty Global | Virgin Media Comic Book Heroes

38. Best Use of Animation

GOLD – UKTV Creative | Dave – Christmas

SILVER – NBCUniversal International Networks – UK & EMEA | 13th Street: Mafia Women

BRONZE – RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth

39. Best Use of Editing

GOLD – Liberty Global | Virgin Media Let’s Do It

SILVER – Liberty Global | Virgin Media Comic Book Heroes

BRONZE – Liberty Global | Virgin Media The Ride of Your Life

40. Best Use of Direction

GOLD – 4creative| Paralympics – Yes I Can

SILVER – 4creative | The Supervillans

BRONZE – ITV |Celebrity Juice Live

41. Best Use of Humour

GOLD – Comedy Central UK | South Park 20th

SILVER – MTG Creative | Look at that body!

BRONZE – 4creative | Underdog

42. Something for Nothing

GOLD – Comedy Central UK | Layer Cake

SILVER – A+E Networks UK | CI Channel “Crimes through the Decades”

BRONZE – UKTV Creative | Murder Made Me Famous

43. Best TV Channel Identity

GOLD – 4creative | Channel 4 Rebrand

SILVER – Nickelodeon UK | Nick@Nite

BRONZE – Channel 5 | Channel 5 Rebrand

44. Best Newcomer

GOLD – UKTV Creative | Aidan Hackett

SILVER – Comedy Central UK | Steve Elswood

BRONZE – BBC Worldwide | Roshni Thanki

45. General Channel Image Spot

GOLD – UKTV Creative |Really – Brand

SILVER – UKTV Creative | Alibi Q2 Brand Trail

BRONZE – 4creative | True Colour TV

46. Creative Channel of the Year

GOLD – 4creative / Channel 4 | Channel 4

SHORT FILM FESTIVAL WINNER

GOLD – Here Boy | Directed by Molly Manners and produced by Selena Cunningham

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