PromaxBDA UK creative and marketing excellence awards 2018

The industry community for UK television marketing and creative

Congratulations and good luck to all 2018 nominees!

1. BEST CHILDREN'S - ORIGINATED

BBC Creative | Go Jetters – Ubermind

Nickelodeon UK | Nick Jr Brand Campaign

Sony Pictures Television UK – POP | POP Breakfast

The Walt Disney Company  | Baymax Mashup 60″

The Walt Disney Company | Disney  Junior Daytime Playtime

2. BEST CHILDREN'S - CLIP-BASED

BBC Creative | Hey Duggee – Stick!

ITV Creative | littleBe Launch

The Walt Disney Company | Miraculous Lyric Video Promo

The Walt Disney Company  | Disney Junior Vampirina

Turner Broadcasting | Cartoon Network Christmas

3. BEST DRAMA - ORIGINATED

4Creative | Ackley Bridge

4Creative | Kiss Me First

BBC Creative | Gunpowder

BBC Creative | Holby City

ITV Creative | Coronation Street

4. BEST DRAMA - CLIP-BASED

4Creative | The Handmaid’s Tale

BBC Creative | A Very English Scandal

ITV Creative | Vanity Fair

Sky Creative Agency | NOWTV Sopranos

Sky Creative Agency | Sky Atlantic – Save Me first look

5. BEST ENTERTAINMENT - ORIGINATED

4Creative | The Great British Bake Off

BBC Creative | Strictly Come Dancing

BBC Studios | Top Gear S25 – Milk Run

ITV Creative | Britain’s Got Talent

ITV Creative | Dancing on Ice: Polar Bears

6. BEST ENTERTAINMENT - CLIP-BASED

4Creative | E4 The Goldbergs – Exercise Video

BBC Creative | Musicless

NBCUniversal International Networks UKEM | Face Off – All Stars Syfy

Sky Creative Agency | Sky 1 Simpsons Everyday

UKTV Creative | Gold Catchphrases

7. BEST FACTUAL - ORIGINATED

4Creative | Genderquake

BBC Creative | NHS at 70

ITV Creative | Good Morning Britain

Sky Creative Agency | Sky News – Budget

UKTV Creative | Unspun Season 4

8. BEST FACTUAL CLIP-BASED

4Creative | The Fight for Mosul

A+E Networks UK | I Am A Killer Launch

Fox Networks Group | Animal Fight Club – Steve

ITV Creative | Stuck on You: The Football Sticker Story

Sky Creative Agency | Sky News – Trump

9. BEST FACTUAL ENTERTAINMENT - ORIGINATED

4Creative | Grand Designs

BBC Creative | Mark Kermode’s: Secrets Of Cinema

BBC Creative | BBC6 Music

Discovery Creative London | Outdaughtered Digital Spot

Discovery Creative London | Salvage Hunters

10. BEST FACTUAL ENTERTAINMENT - CLIP-BASED

4Creative | Secret Life of the Zoo

5Creative | Trucking Hell

BBC Creative | The Mighty Redcar

Discovery Creative London | World’s Deadliest Drivers

ITV Creative | Long Lost Family

11. BEST REALITY - ORIGINATED

4Creative | The Circle

4Creative | E4 Celebs Go Dating S4 Launch

5Creative | Celebrity Big Brother

ITV Creative | TOWIE: Shakespeare

ITV Creative | Love Island S4

12. BEST REALITY - CLIP-BASED

Lucky Cat Post Production | Tattoo Fixers

MTV UK | Ex on the Beach S9: Was you shagging my mum?

MTV UK | Geordie Shore S17: My Name is

13. BEST SPORTS - ORIGINATED

BBC Creative | World Cup: History Will Be Made

BBC Creative | Cricket – Instant Cricket

ENVY Advertising | Sky Sports F1 – The Race Starts Here

ITV Creative | 2018 FIFA World Cup

Sky Creative Agency | Sky Sports – Festive Football

14. BEST SPORTS - CLIP-BASED

4Creative | Winter Paralympics

BT Creative | FOMO

ITV Creative | French Open Tennis: Roland Garros Live

ITV Creative | ITV4 Tour of Britain Live

Sky Creative Agency | Sky Sports – Spurs vs Chelsea

15. BEST FILM

TNT4 | Equally Powerful Movies

Comedy Central UK | Halloween Movies

ITV Creative | ITV2 Summer Movies

Sony Pictures Television UK – Sony Movie Channel | F**K The Kings Speech

TNT4 | Sucker Punch

16. BEST RADIO OR AUDIO PROMOTION

BBC Creative | Audio Description

BBC Creative | Wimbledon – Sounds Like Wimbledon

BBC Creative | The Apprentice

BBC Creative | FA Cup – Winner Stays On

Sky Creative Agency | Sky Atlantic – Save Me

17. BEST DIRECT RESPONSE PROMOTION

4Creative | Humans

5Creative | Audio Description – Viacom

BBC Creative | Audio Description Service

BBC Creative | Sport Relief – Any ‘Sport’ makes a difference

UKTV Creative | Audio Description

18. BEST UK PRODUCTION FOR NON-UK BROADCAST

NBCUniversal International Networks UKEM | Dolph Day – Studio Universal

NBCUniversal International Networks UKEM / DutchToast | A-Z Action Stars

NENT Creative | Monstrous Movies

NENT Creative | What Makes You Tick?

NENT Creative | Life without Simpsons

19. BEST SEASON PROMOTION

4Creative | Genderquake

LIQUID Tv | Peaky Blinders – The Story So Far

Sky Creative Agency and MMMultiply | Sky Cinema – Hero vs Villains

Sony Pictures Television UK – Sony Movie Channel | Action Speaks Louder

TNT4 | Equally Powerful Movies

20. BEST SIZZLE OR SALES REEL

4Creative | Faces

ITV Studios & Zealot | ITV Studios Drama Festival sizzle

nuna9  | A Report of Connected Events

TellyJuice | ITV Make it Big

UKTV Creative | Gold 25 Birthday

21. SOMETHING FOR NOTHING

BBC Creative | Audio Description Service

Platform Post/4 Creative | Dispatches Dementia Tax

Sky Creative Agency | Sky News – Local Elections

Sky Creative Agency | Sky News – Budget

UKTV Creative | Swipe Right For Murder

22. BEST USE OF ANIMATION

4Creative | The Great British Bake Off

BBC Creative | The Supporting Act

BBC Creative | World Cup: History Will Be Made

ITV Creative | Dancing on Ice: Polar Bears

nuna9 | A Report of Connected Events

23. BEST USE OF DIRECTION sponsored by BMG Production Music

4Creative | The Great British Bake Off

BBC Creative | The Supporting Act

BBC Creative | World Cup: History Will Be Made

ITV Creative | Britain’s Got Talent

nuna9 | A Report of Connected Events

24. BEST USE OF EDITING sponsored by ENVY

Cut+Run | BBC Sport – Sounds Like Wimbledon

ITV Creative | ITV3 Brand Spot

ITV Creative | Marcella

Sky Creative | Agency Sky Sports – AJ vs Parker

TNT4 | Equally Powerful Moves

25. BEST USE OF HUMOUR

BBC Creative | Blue Planet II / People Just Do Nothing

BT Creative | Porn Name

Comedy Central UK | Halloween Movies

Comedy Central UK | Get Smart

Sky Creative Agency | Now TV – Voice Choice

26. BEST USE OF MOTION GRAPHIC DESIGN

4Creative | The Circle

BBC Creative | News For A New Generation

BBC Creative | The Proms

BT Creative | Ashes 2017 Launch

Sky Creative Agency and Framestore | Sky Sports – F1 Sky Q

27. BEST USE OF MUSIC sponsored by Universal Production Music

BBC Creative | Perfect Day

BBC Creative | Blue Planet II

ENVY Advertising | Great British Bake Off

Sony Pictures Television UK – Sony Movie Channel | Action Speaks Louder

TNT4 | Sucker Punch

28. BEST USE OF SCRIPT WRITING

4Creative | 100 Years

4Creative | Genderquake

Comedy Central UK | Get Smart

ITV Creative | 2018 FIFA World Cup

NBCUniversal International Networks UKEM | Face Off – All Stars SYFY

29. BEST USE OF SOUND DESIGN

TNT4 | Sucker Punch

ENVY Advertising | Formula 1 – The Race Starts Here

Joe Wilkinson@ String and Tins | F1: Engineered Insanity

Sony Pictures Television UK – Sony Movie Channel | Action Speaks Louder

The Walt Disney Company | Baymax Mashup 60″

30. BEST KEY ART

4Creative | The Great British Bake Off

BBC Creative | Requiem

Discovery Creative London | Finding Escobar’s Millions

Sky Creative Agency | Melrose – Sky Atlantic

Sky Creative Agency | Take Your Seat – Sky Sports

31. BEST PRESS ADVERTISING

4Creative | The Handmaid’s Tale

4Creative | The Great British Bake Off

BBC Creative | World Cup – Pride of a Nation

ITV Creative | Love Island S4 Cover Wrap

ITV Creative | World Cup: Badge

32. BEST OUT OF HOME ADVERTISING

4Creative | The Handmaid’s Tale

BBC Creative | FA Cup – Forget Dodgy Screens

BT Sport | BT Sport – Take them all on – OOH campaign

UKTV Creative | Always On – Dave

UKTV Creative | Celebrity Haunted Mansion

33. BEST USE OF SOCIAL MEDIA: CONTENT

4Creative | Humans Voice Experience

4Creative | Kiss Me First

BBC Creative | Peaky Blinders

ITV Creative | Love Island S4

Sky Creative Agency | NOW TV Xmas

34. BEST USE OF SOCIAL MEDIA: BRAND

BBC Creative | Weather App

BBC Creative | News For A New Generation

Discovery Creative London | Winter Olympics on Eurosport

ITV Creative | Random Act of Kindness Day

NBCUniversal International Networks UKEM / Dry Lunch Productions | Christmas 24 – Merry Woofmas

35. BEST SOCIAL & DIGITAL PARTNERSHIP

4Creative | Kiss Me First

4Creative | Humans

BBC Creative | McMafia

BBC Creative | Blue Planet II / People Just Do Nothing

MTV UK | MTV The Charlotte Show & Spotify

36. BEST DIGITAL

4Creative | Humans

4Creative | Kiss Me First

The Walt Disney Company | BH6 Unboxing Video

37. MOST CREATIVE USE OF TECHNOLOGY

4Creative | Humans

A+E Networks UK | War House Live – History

ITV | ITV Reminder Bot

ITV Creative | Who Wants to be a Millionaire Canvas

NBCUniversal International Networks | The Librarians Interactive Asset

38. BEST USE OF MEDIA PLANNING

BBC / BBC Creative | The Supporting Act

4Creative | The Simpsons

4Creative | All 4 Drama Brand Campaign

ITV Creative | 2018 FIFA World Cup

ITV Creative | Love Island S4

39. BEST PR OR EXPERIENTIAL STUNT

4Creative | The Handmaid’s Tale

5Creative | Bad Habits – NUNdos

BBC Creative | World Cup – History Will Be Made

BBC Creative | Peaky Blinders

UKTV Creative | Dave Victorious Festival

39B. BEST PRODUCTION

4Creative | The Great British Bake Off

A+E Networks UK | World War True Season

ITV Creative | I’m A Celebrity

ITV Creative | Who Wants To Be A Millionaire

Sky Creative | Festive Football

40. BEST BRAND PROMOTION

4Creative | 100 Years

4Creative | Royal Wedding

BBC Creative | The Supporting Act

BBC Creative | Perfect Day

BT Sport | BT Sport – Take them all on – TVC 60”

41. BEST IDENTS

4Creative | C4 Idents

BBC Creative | The Supporting Act

Discovery Creative London | ID Idents

NBCUniversal International Networks UKEM / JAM | SYFY Idents

Turner Broadcasting | Halloween Doughnuts

42. BEST IDENTITY

MTV UK | MTV OMG

NBCUniversal International Networks | Universal TV Rebrand

Sky Creative Agency | Sky Witness – Best Identity

Turquoise Brand Ltd | UEFA Europa League (UEL) Brand Refresh

UKTV Creative | UKTV Originals Branding

43. BEST SPONSORSHIP INTEGRATION

5Creative | Pink Casino

A+E Networks UK | Vintage Cash Cow – History

Turner Broadcasting | Pacific Rim Uprising

UKTV Creative | Dave Snickers

UKTV Creative | Dave – Tesco

44. BEST ON-AIR CAMPAIGN

4Creative | The Great British Bake Off

4Creative | 100 Years

BBC Creative | World Cup – History Will Be Made

BBC Creative | The Supporting Act

ITV Creative | Dancing on Ice: Polar Bears

45. BEST 360 CAMPAIGN

4Creative | Humans

4Creative | Kiss Me First

BBC Creative | World Cup – History Will Be Made

ITV Creative | Strangers

Sky Creative Agency | Sky Atlantic – Save ME

46. BEST NEWCOMER PROMOS

A+E Networks UK | Robert Godwin

BBC Creative | Xander Hart and Edward Usher

Comedy Central UK | Jonathan Truin

Sky Creative Agency | Chris Kirtley

Sky Creative Agency | Callum Anderton

47. BEST NEWCOMER DESIGN

A+E Networks UK | Rex Abba-Abba

BBC Creative | Amir Saidani

Discovery Creative London | Alice Parker

MTV UK | Lydia Haworth

UKTV Creative | Dani Liquieri

48. CREATIVE CHANNEL OF THE YEAR

BBC Creative | BBC One

BT Creative | BT Sport

ITV Creative | ITV

MTV UK | MTV UK

UKTV Creative | Dave

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