PromaxBDA UK creative and marketing excellence awards 2018

The industry community for UK television marketing and creative

Congratulations to all 2018 winners!

1. BEST CHILDREN'S - ORIGINATED

GOLD – Nickelodeon UK | Nick Jr Brand Campaign

SILVER – BBC Creative | Go Jetters – Ubermind

BRONZE – Sony Pictures Television UK – POP | POP Breakfast

2. BEST CHILDREN'S - CLIP-BASED

GOLD – BBC Creative | Hey Duggee – Stick!

SILVER – The Walt Disney Company | Miraculous Lyric Video Promo

BRONZE – ITV Creative | littleBe Launch

3. BEST DRAMA - ORIGINATED

GOLD – 4Creative | Ackley Bridge

SILVER – 4Creative | Kiss Me First

BRONZE – ITV Creative | Coronation Street

4. BEST DRAMA - CLIP-BASED

GOLD – BBC Creative | A Very English Scandal

SILVER – 4Creative | The Handmaid’s Tale

BRONZE – Sky Creative Agency | NOWTV Sopranos

5. BEST ENTERTAINMENT - ORIGINATED

GOLD – 4Creative | The Great British Bake Off

SILVER – BBC Creative | Strictly Come Dancing

BRONZE – ITV Creative | Britain’s Got Talent

6. BEST ENTERTAINMENT - CLIP-BASED

GOLD – NBCUniversal International Networks UKEM | Face Off – All Stars Syfy

SILVER – BBC Creative | Musicless

BRONZE – UKTV Creative | Gold Catchphrases

7. BEST FACTUAL - ORIGINATED

GOLD – BBC Creative | NHS at 70

SILVER – 4Creative | Genderquake

BRONZE – ITV Creative | Good Morning Britain

8. BEST FACTUAL CLIP-BASED

GOLD – 4Creative | The Fight for Mosul

SILVER – Sky Creative Agency | Sky News – Trump

BRONZE – ITV Creative | Stuck on You: The Football Sticker Story

9. BEST FACTUAL ENTERTAINMENT - ORIGINATED

GOLD – Discovery Creative London | Outdaughtered Digital Spot

SILVER – 4Creative | Grand Designs

BRONZE – BBC Creative | Mark Kermode’s: Secrets Of Cinema

10. BEST FACTUAL ENTERTAINMENT - CLIP-BASED

GOLD – ITV Creative | Long Lost Family

SILVER – 5Creative | Trucking Hell

BRONZE – Discovery Creative London | World’s Deadliest Drivers

11. BEST REALITY - ORIGINATED

GOLD – 4Creative | The Circle

SILVER – 5Creative | Celebrity Big Brother

BRONZE – ITV Creative | TOWIE: Shakespeare

12. BEST REALITY - CLIP-BASED

GOLD – MTV UK | Ex on the Beach S9: Was you shagging my mum?

SILVER – MTV UK | Geordie Shore S17: My Name is

BRONZE – Lucky Cat Post Production | Tattoo Fixers

13. BEST SPORTS - ORIGINATED

GOLD – ITV Creative | 2018 FIFA World Cup

SILVER – Sky Creative Agency | Sky Sports – Festive Football

BRONZE – BBC Creative | World Cup: History Will Be Made

14. BEST SPORTS - CLIP-BASED

GOLD – 4Creative | Winter Paralympics

SILVER – ITV Creative | French Open Tennis: Roland Garros Live

BRONZE – Sky Creative Agency | Sky Sports – Spurs vs Chelsea

15. BEST FILM

GOLD – TNT4 | Equally Powerful Movies

SILVER – ITV Creative | ITV2 Summer Movies

BRONZE – Comedy Central UK | Halloween Movies

16. BEST RADIO OR AUDIO PROMOTION

GOLD – BBC Creative | Audio Description

SILVER – BBC Creative | Wimbledon – Sounds Like Wimbledon

BRONZE – Sky Creative Agency | Sky Atlantic – Save Me

17. BEST DIRECT RESPONSE PROMOTION

GOLD – 4Creative | Humans

SILVER – BBC Creative | Audio Description Service

BRONZE – UKTV Creative | Audio Description

18. BEST UK PRODUCTION FOR NON-UK BROADCAST

GOLD – NBCUniversal International Networks UKEM / DutchToast | A-Z Action Stars

SILVER – NENT Creative | Monstrous Movies

BRONZE – NENT Creative | What Makes You Tick?

19. BEST SEASON PROMOTION

GOLD – 4Creative | Genderquake

SILVER – LIQUID Tv | Peaky Blinders – The Story So Far

BRONZE – TNT4 | Equally Powerful Movies

20. BEST SIZZLE OR SALES REEL

GOLD – ITV Studios & Zealot | ITV Studios Drama Festival sizzle

SILVER – 4Creative | Faces

BRONZE – TellyJuice | ITV Make it Big

21. SOMETHING FOR NOTHING

GOLD – Sky Creative Agency | Sky News – Local Elections

SILVER – BBC Creative | Audio Description Service

BRONZE – Sky Creative Agency | Sky News – Budget

22. BEST USE OF ANIMATION

GOLD – BBC Creative | The Supporting Act

SILVER – 4Creative | The Great British Bake Off

BRONZE – nuna9 | A Report of Connected Events

23. BEST USE OF DIRECTION sponsored by BMG Production Music

GOLD – nuna9 | A Report of Connected Events

SILVER – 4Creative | The Great British Bake Off

BRONZE – ITV Creative | Britain’s Got Talent

24. BEST USE OF EDITING sponsored by ENVY

GOLD – Sky Creative | Agency Sky Sports – AJ vs Parker

SILVER – TNT4 | Equally Powerful Moves

BRONZE – Cut+Run | BBC Sport – Sounds Like Wimbledon

25. BEST USE OF HUMOUR

GOLD – BBC Creative | Blue Planet II / People Just Do Nothing

SILVER – BT Creative | Porn Name

BRONZE – Comedy Central UK | Halloween Movies

26. BEST USE OF MOTION GRAPHIC DESIGN

GOLD – 4Creative | The Circle

SILVER – BT Creative | Ashes 2017 Launch

BRONZE – Sky Creative Agency and Framestore | Sky Sports – F1 Sky Q

27. BEST USE OF MUSIC sponsored by Universal Production Music

GOLD – BBC Creative | Perfect Day

SILVER – ENVY Advertising | Great British Bake Off

BRONZE – BBC Creative | Blue Planet II

28. BEST USE OF SCRIPT WRITING

GOLD – 4Creative | 100 Years

SILVER – 4Creative | Genderquake

BRONZE – Comedy Central UK | Get Smart

29. BEST USE OF SOUND DESIGN

GOLD – TNT4 | Sucker Punch

SILVER – Sony Pictures Television UK – Sony Movie Channel | Action Speaks Louder

BRONZE – String and Tins | F1: Engineered Insanity

30. BEST KEY ART

GOLD – BBC Creative | Requiem

SILVER – Sky Creative Agency | Melrose – Sky Atlantic

BRONZE – Sky Creative Agency | Take Your Seat – Sky Sports

31. BEST PRESS ADVERTISING

GOLD – BBC Creative | World Cup – Pride of a Nation

SILVER – 4Creative | The Handmaid’s Tale

BRONZE – ITV Creative | Love Island S4 Cover Wrap

32. BEST OUT OF HOME ADVERTISING

GOLD – 4Creative | The Handmaid’s Tale

SILVER – UKTV Creative | Always On – Dave

BRONZE – BBC Creative | FA Cup – Forget Dodgy Screens

33. BEST USE OF SOCIAL MEDIA: CONTENT

GOLD – ITV Creative | Love Island S4

SILVER – 4Creative | Humans Voice Experience

BRONZE – BBC Creative | Peaky Blinders

34. BEST USE OF SOCIAL MEDIA: BRAND

GOLD – BBC Creative | Weather App

SILVER – ITV Creative | Random Act of Kindness Day

BRONZE – BBC Creative | News For A New Generation

35. BEST SOCIAL & DIGITAL PARTNERSHIP

GOLD – BBC Creative | McMafia

SILVER – BBC Creative | Blue Planet II / People Just Do Nothing

BRONZE – 4Creative | Kiss Me First

36. BEST DIGITAL

GOLD – 4Creative | Humans

SILVER – 4Creative | Kiss Me First

BRONZE – The Walt Disney Company | BH6 Unboxing Video

37. MOST CREATIVE USE OF TECHNOLOGY

GOLD – 4Creative | Humans

SILVER – A+E Networks UK | War House Live – History

BRONZE – ITV | ITV Reminder Bot

38. BEST USE OF MEDIA PLANNING

GOLD – BBC / BBC Creative | The Supporting Act

SILVER – ITV Creative | 2018 FIFA World Cup

BRONZE – ITV Creative | Love Island S4

39. BEST PR OR EXPERIENTIAL STUNT

GOLD – UKTV Creative | Dave Victorious Festival

SILVER – BBC Creative | World Cup – History Will Be Made

BRONZE – BBC Creative | Peaky Blinders

39B. BEST PRODUCTION

GOLD – ITV Creative | I’m A Celebrity

SILVER – Sky Creative | Festive Football

BRONZE – ITV Creative | Who Wants To Be A Millionaire

40. BEST BRAND PROMOTION

GOLD – 4Creative | 100 Years

SILVER – BBC Creative | The Supporting Act

BRONZE – BT Sport | BT Sport – Take them all on – TVC 60”

41. BEST IDENTS

GOLD – Discovery Creative London | ID Idents

SILVER – 4Creative | C4 Idents

BRONZE – BBC Creative | The Supporting Act

42. BEST IDENTITY

GOLD – Sky Creative Agency | Sky Witness – Best Identity

SILVER – NBCUniversal International Networks | Universal TV Rebrand

BRONZE – UKTV Creative | UKTV Originals Branding

43. BEST SPONSORSHIP INTEGRATION

GOLD – UKTV Creative | Dave Snickers

SILVER – UKTV Creative | Dave – Tesco

BRONZE – 5Creative | Pink Casino

44. BEST ON-AIR CAMPAIGN

GOLD – BBC Creative | The Supporting Act

SILVER – 4Creative | 100 Years

BRONZE – BBC Creative | World Cup – History Will Be Made

45. BEST 360 CAMPAIGN

GOLD – BBC Creative | World Cup – History Will Be Made

SILVER – 4Creative | Humans

BRONZE – ITV Creative | Strangers

46. BEST NEWCOMER PROMOS

GOLD – Sky Creative Agency | Callum Anderton

47. BEST NEWCOMER DESIGN

GOLD – Discovery Creative London | Alice Parker

48. CREATIVE CHANNEL OF THE YEAR

GOLD – MTV UK | MTV UK

49. GRAND PRIX CREATIVE TEAM OF THE YEAR

GOLD – 4Creative

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