GOLD – ITV | House of Drama
SILVER – BBC/Red Bee Media | Eastenders – Who Killed Lucy? – BBC One
BRONZE – BBC/ Red Bee Media | Doctor Who 50th Anniversary – BBC One
/ 2014 Winners
PromaxBDA UK creative and marketing excellence awards 2014. Congratulations and good luck to all 2014 nominees!
1. BEST DRAMA PROMO (ORIGINATED)
2. BEST DRAMA PROMO (CLIP-BASED)
GOLD – A+E Networks UK | Vikings UK Launch
SILVER – BBC/Red Bee Media | Original British Drama – BBC Two
BRONZE – ITV | Cilla
3. BEST ENTERTAINMENT PROMO (ORIGINATED)
GOLD – ITV | I’m a Celebrity… get me out of here!
SILVER – ITV | X-Factor
BRONZE – 4Creative | Singer takes it all
4. BEST ENTERTAINMENT PROMO (CLIP-BASED)
GOLD – Comedy Central UK | South Park Season 19
SILVER – Comedy Central UK | Friends – The Evictions
BRONZE – ITV | Celebrity Juice – Juicy Family
5. BEST REALITY TV PROMO (ORIGINATED)
GOLD – MTV UK Creative | Beauty School Cop Outs Series Launch
SILVER – UKTV / Red Bee Media | The Happenings – UKTV, Watch
BRONZE – ITV | The only way is Essex
6. BEST REALITY PROMO (CLIP-BASED)
GOLD – ITV | The Sloaney Way is Essex
SILVER – A+E Networks UK | Frisky Business
BRONZE – MTV UK Creative | The Valleys Series 3 Music Video
7. BEST FACTUAL PROMO (ORIGINATED)
GOLD – 4Creative | Psychopath Night
SILVER – 4Creative| Space
BRONZE – Discovery Creative London | Shackleton Death or Glory – Discovery Channel
8. BEST FACTUAL PROMO (CLIP-BASED)
GOLD – Discovery Creative London | JFK The Lost Tapes – Discovery
SILVER – ITV | ITV Documentaries. Stories that need to be heard
BRONZE – Universal Networks International | Snapped
9. BEST SPORTS PROMO (ORIGINATED)
GOLD – 4Creative | Grand National 2
SILVER – BT Sport | Mind Games
BRONZE – BT Sport | FA Cup Final
10. BEST SPORTS PROMO (CLIP-BASED)
GOLD – BBC/Red Bee Media | World Darts Championships – D.A.R.T.S. – BBC Sport
SILVER – BBC/Red Bee Media | Anyone’s Game – Wimbledon – BBC Sport
BRONZE – BBC/Red Bee Media & Lucky Cat PP | Formula 1 Launch 2014 – BBC Sport
11. BEST CHILDREN'S PROMO (ORIGINATED)
GOLD – 5Creative | Milkshake Daddy Pig Gold
SILVER – Nickelodeon UK | SpongeBob The Complete Exseabition Silver
BRONZE – The Walt Disney Company Ltd. CEE, EM & Africa | Marvel Universe on Disney XD Bronze
12. BEST CHILDREN'S PROMO (CLIP-BASED)
GOLD – Nickelodeon UK | Monster Half Term
SILVER – The Walt Disney Company Benelux |Disney XD Ranger Animal News from Emmen
BRONZE – BBC/Red Bee Media | CBBC Heritage
13. BEST LEISURE & LIFESTYLE PROMO
GOLD – 4Creative |Crufts
SILVER – BBC/Red Bee Media |Bake Off World Cup Moment – BBC One
BRONZE – Discovery Creative London | Robson Green: Extreme Fisherman – Quest
14. BEST FILM PROMO
GOLD – 4Creative | Flim 4 Claps
SILVER – Liberty Global | Virgin Media – Can You Do This?
BRONZE – 4Creative | Frightfest
15. BEST NEWS & CURRENT AFFAIRS PROMO
GOLD – BBC World News (Global News Ltd) | My Breaking News Moment: Lyse Doucet
SILVER – BBC World News (Global News Ltd.) | My Breaking News Moment: Anne Soy
BRONZE – Discovery Creative London | Megastorm – Discovery Channel
16. BEST GRAPHIC DESIGN OR ANIMATION PROMO
GOLD – BBC & RKCR/Y&R | Winter Olympics
SILVER – Discovery Creative London | Shackleton Death or Glory – Discovery Channel
BRONZE – BBC/Red Bee Media & M-I-E | BBC Radio 4 – Funny
17. BEST DIRECT RESPONSE PROMO
GOLD – UKTV / Red Bee Media | Jonathan Creek – Drama Channel Retune – Drama
SILVER – Discovery Creative London | Cars That Rock Competition
BRONZE – ITV | ITV Local Heroes
18. BEST PROMOTION FOR A WEBSITE OR INTERACTIVE SERVICE
GOLD – 4Creative | Short Shorts
SILVER – BBC / Karmarama | BBC Playlister
BRONZE – 5Creative | Demand 5 Origami
19. BEST FOREIGN LANGUAGE PROMO
GOLD – TNT Broadcasting Network | Racoons
SILVER – TNT Broadcasting Network | Selfie
BRONZE – Universal Networks International | Syfy Imagine
20. BEST SEASON OR STUNT PROMO OR CAMPAIGN
GOLD – Liberty Global | Great Movies Music
SILVER – 4Creative | Sochi
BRONZE – BBC/Red Bee Media | Doctor Who 50th Anniversary – BBC One
21. BEST LONG FORM PROMO
GOLD – Turner Broadcasting | Musicals Mash-up
SILVER – Dunlop Goodrich | ‘The Ultimate Stage 2’
BRONZE – AMC Networks | Welcoming AMC
22. BEST SPONSORSHIP
GOLD – FOX Creative UK | A Million Ways to Die in the West
SILVER – Produced by Disneymedia+ | LEGO Marvel Stunt Doubles
BRONZE – Channel 5 / PPC / DARE London | Channel 5 Family Movies Sponsored by Tetley
23. BEST ON-AIR IDENT CAMPAIGN (IN-HOUSE)
GOLD – 4Creative | Alternative Voices
SILVER – National Geographic Channel | NGC In-situ Idents
BRONZE – Turner Broadcasting | CN Halloween Doughnuts
24. BEST ON-AIR CAMPAIGN (OUT-OF-HOUSE)
GOLD – 4Creative | Film 4
SILVER – Viasat Creative Services | Viasat TV1000 Idents
BRONZE – CITV | CITV “C” Things Idents 2014
25. BEST LAUNCH PROMO OR CAMPAIGN
GOLD – Liberty Global | Great Movie Music
SILVER – BBC / Red Bee Media | Doctor Who 50th Anniversary – BBC One
BRONZE – 4Creative Short Shorts
26. BEST POSTER OR OUTDOOR
GOLD – BBC Wales | Dylan Thomas 100
SILVER – 4Creative | Utopia 2
BRONZE – UKTV / Red Bee Media | Perfect Storms – UKTV, Yesterday
27. BEST ON-AIR MEDIA PLANNING
GOLD – MTV | Geordie Shore
SILVER – ITV | World Cup
BRONZE – GOLD (UKTV) |Monty Python Live
28. MOST INNOVATIVE USE OF DIGITAL
GOLD – BBC/Red Bee Media | Sherlock Interactive – BBC One
SILVER – BBC / Red Bee Media | The New Doctor Lands – YouTube Game
BRONZE – BBC / Red Bee Media | Doctor Who 50th – BBC One
29. BEST SCRIPT OR COPY
GOLD – BBC & RKCR/Y&R | Winter Olympics
SILVER – Turner Broadcasting | Conano
BRONZE – MTV UK Creative | MUSIC MATTERS
30. BEST USE OF SOUND DESIGN - sponsored by Gargantuan Music
GOLD – Liberty Global | Virgin Media – This is Awesome
SILVER – Lucky Cat Post Production | Tinker Tailor Soldier Spy
BRONZE – ITV | ITV Documentaries. Stories that need to be heard
31. BEST USE OF MUSIC - sponsored by Universal Production Music
GOLD – Liberty Global | Virgin Media – This is Awesome
SILVER – Liberty Global | Virgin Media – Keep Up
BRONZE – BBC & RKCR/Y&R | Commonwealth Games
32. BEST USE OF DESIGN
GOLD – NBC Universal International | Terribly Good Movie Season Teaser
SILVER – MTV UK Creative | MTV Kick Off
BRONZE – M-I-E | BBC Radio 4 – Funny
33. BEST USE OF EDITING
GOLD – 4Creative | Grand National 2
SILVER – 4Creative | Film 4 Claps
BRONZE – BBC & RKCR/Y&R | Commonwealth Games
34. BEST USE OF DIRECTION
GOLD – ITV | House of Drama
SILVER – 4Creative | Grand National 2
BRONZE – ITV | Where the entertainers live
35. BEST USE OF HUMOUR - sponsored by Funky Junkies
GOLD – 4Creative | Mini in Chelsea
SILVER – Turner Broadcasting | Conano
BRONZE – Comedy Central | World Cup Campaign
36. SOMETHING FOR NOTHING
GOLD – A+E Networks UK | A Town & Country Murder
SILVER – Discovery Creative London | Web of Lies – Investigation Discovery
BRONZE – Turner Broadcasting | Jampire
37. BEST CHANNEL IDENTITY
GOLD – 4Creative | Film 4
SIVEVER – DixonBaxi | UKTV Gold Rebrand
BRONZE – 4Creative | E4
38. BEST CROSS-MEDIA CAMPAIGN
GOLD – BBC / Red Bee Media | Doctor Who 50th Anniversary – BBC One
SILVER – ITV | Prey
BRONZE – BBC / Red Bee Media | Doctor Who Series 8 – The New Doctor Lands – BBC One
39. BEST ON-AIR CAMPAIGN - CHANNEL PROMOTION
GOLD – UKTV / Red Bee Media | UKTV Gold 21st Birthday – Gold
SILVER – BBC World News (Global News Ltd) | My Breaking News Moment Campaign
BRONZE – 4Creative | Born Risky
40. BEST ON-AIR CAMPAIGN - PROGRAMME PROMOTION
GOLD – BBC / Red Bee Media | Abstract Art Season – BBC Four
SILVER – BBC & RKCR/Y&R | Winter Olympics
BRONZE – UKTV / Red Bee Media | Suits Season 3 – UKTV, Dave
41. BEST NEWCOMER
GOLD – Red Bee Media | Charlotte Humphreys
SILVER – Red Bee Media | Andy Evans
BRONZE – ITV | Nicola McBride
42. CHANNEL OF THE YEAR
GOLD – ITV
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