GOLD – 4creative | Hollyoaks: One Killer Week
SILVER – ITV | Cold Feet
BRONZE – REN TV | The Americans
/ 2016 Winners
PromaxBDA UK creative and marketing excellence awards 2016. Congratulations to all 2016 winners!
1. Best Drama Promo (Originated)
2. Best Drama Promo (Clip-Based)
GOLD – ITV | Doctor Thorne
SILVER – ITV | Brief Encounters
BRONZE – ITV | The Level
3. Best Entertainment Promo (Originated)
GOLD – Sunshine | BBC Three ‘Educate’ Originated Entertainment Promo
SILVER – ITV | I’m A Celebrity 2015
BRONZE – ITV | Celebrity Juice Live
4. Best Entertainment Promo (Clip-Based)
GOLD – Comedy Central UK | South Park 20th
SILVER – Comedy Central UK | Malcolm in the Middle
BRONZE – ITV | Family Guy | Spice Girls
5. Best Reality Promo (Originated)
GOLD – 4creative | The Jump
SILVER – ITV | Love Island
BRONZE – Channel 5 | Big Brother 2016
6. Best Reality Promo (Clip-Based)
GOLD – ITV UK Creative | Ex On The Beach S5 – Sex
SILVER – ITV | The Only Way is Essex
BRONZE – Discovery Creative London | Paranormal Mondays – Investigation Discovery
7. Best Factual Promo (Originated)
GOLD – NBCUniversal International Networks – UK & EMEA |13th Street: Killer Women
SILVER -Channel 5 | Ben Fogle New Lives in the Wild
BRONZE – BBC Creative | 13th Street: Mafia Women
8. Best Factual Promo (Clip-Based)
GOLD – Discovery Creative London | Mighty Ships – Quest
SILVER – ITV | Paul O’Grady – For the Love of Dogs
BRONZE – 4creative | Muslim Drag Queens
9. Best Sports Promo (Originated)
GOLD – 4creative | Paralympics – Yes I Can
SILVER – 4creative | AP McCoy
BRONZE – BBC Creative | Wimbledon 2016
10. Best Sports Promo (Clip-Based)
GOLD – MTG Creative | TV3 Sport Thunderclap
SILVER – BT Creative |This Is Our Playground
BRONZE – Channel 5 | Cricket Highlights
11. Best Children's Promo (Originated)
GOLD – The Walt Disney Company | The Lion Guard Auditions
SILVER – RKCR/Y&R + BBC | CBBC Pure Imagination
BRONZE – The Walt Disney Company | Big Adventure Wednesdays
12. Best Children's Promo (Clip-Based)
GOLD – The Walt Disney Company | Full Force Xmas
SILVER – Nickelodeon UK | Harvey Beaks New Episodes
BRONZE – Nickelodeon UK | Sanjay & Craig New Episodes
13. Best Film Promo
GOLD -NBCUniversal Int Networks – UK & EMEA | Studio Universal: Steven Segal
SILVER – Comedy Central UK | Layer Cake
BRONZE – Liberty Global | Virgin Media The Ride of Your Life
14. Best News and Current Affairs Promo
GOLD – 4creative | Dispatches: Are You Owed a Payrise
SILVER – ITV | EU Referendum
BRONZE – 4creative | My Son the Jehadi
15. Best Direct Response Promo
GOLD – BBC Creative | Bitesize
SILVER – MTV UK Creative | Pop Champs 2016
BRONZE – A+E Networks UK | CI Channel “Child rescue Alert”
16. Best Direct Response Promo Kids
GOLD – Turner Broadcasting | Cartoon Network Christmas Countdown
SILVER – Nickelodeon UK | SpongeBobs Christmas Wrap
BRONZE – Sony Pictures Television UK | Pop Roarsome Stunt
17. Best VOD Promotion
GOLD – Liberty Global | Virgin Media The Ride of Your Life
SILVER – RKCR / Y&R & BBC | BBC iPlayer Discover Amazing
BRONZE – BBC Creative | People Just Do Nothing – Skip
18. Best Foreign Language
GOLD – CJSC TV Daryal (Che Channel) | ID
SILVER – NBCUniversal Int Networks – UK & EMEA | 13th Street: Killer Women
BRONZE – NBCUniversal Int Networks – UK & EMEA | 13th Street: Mafia Women
19. Best Foreign Language Promo Clip Based
GOLD – Comedy TV | Nikita. That very Nikita.
SILVER – Liberty Global | MyPrime – Tarantino
BRONZE – CJSC TV Daryal (Che channel) | Terminator
20. Best Season or Stunt
GOLD – Comedy Central UK | South Park 20th
SILVER – BT Creative | BBC Store Video
BRONZE – Comedy Central UK | Christmas with Friends
21. Best Content or Long Form
GOLD – 4creative | Paralympics – Yes I Can
SILVER – 4creative | Paralympics – Yes I Can – Signed Version
BRONZE – Comedy Central UK | South Park 20th
22. Best Sponsorship Package
GOLD – Turner Broadcasting |Weetabuddies sponsors Breakfast Funnies on Cartoon Network
SILVER – Turner Broadcasting | What’s on TV sponsors Christmas on TCM
BRONZE – 4creative | McVities Premier Break
23. Best On-Air Channel Idents (In-House)
GOLD – MTV UK Creative | MTV Idents
SILVER – BBC Creative | BBC Two Idents
BRONZE – BT Creative | BT Sport Live Chatter and Brand Chants
24. Best On-Air Idents (Out-of-House)
GOLD – 4creative | Channel 4 Rebrand
SILVER – Red Bee/BBC | BBC Three
BRONZE – MTV UK Creative | MTV Idents
25. Best Launch
GOLD – 4creative | Paralympics – Yes I Can
SILVER – RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth
BRONZE – Comedy Central UK | South Park 20th
26. Best Print Based Ad or Poster
GOLD – 4creative | Paralympics
SILVER – MTV UK Creative | Geordie Shore Squeeze
BRONZE – Turner Broadcasting | RuPaul’s Drag Race: May Contain Nuts
27. Best Digital Out of Home
GOLD – ITV | The Brit Awards
SILVER – 4creative | Paralympics
BRONZE – 4creative | Eden
28. Best Digital On-Air Media Planning
GOLD – Channel 4 | Paralympic Games
SILVER – Discovery Creative London | Gold Rush
BRONZE – ITV | Love Island
29. Best Social Media Campaign
GOLD – 4creative | Paralympics
SILVER – 4creative | The Aliens
BRONZE – BT Creative | Goals Recreated
30. Best Social Video
GOLD – ITV | X Factor Dub Factor
SILVER – BBC Creative | Attenborough “Drop It Like It’s Hot”
BRONZE – The Walt Disney Company | The Lion Guard Auditions
31. Best Use of Digital Media
GOLD – Red Bee/Fox | Outcast Launch
SILVER – BBC Creative | BBC3 Shorts – DOG & WGTAV
BRONZE – Discovery Creative London | Sean Conway – Discovery Channel
32. Best Integrated Campaigns
GOLD – 4creative | Paralympics
SILVER – ITV | Family Guy
BRONZE – 4creative | Eden
33. Best Use of PR
GOLD – ITV | Family Guy
SILVER – 4creative | The Aliens
BRONZE – Channel 5 | Borderline
34. Best Writing
GOLD – Comedy Central UK | Layer Cake
SILVER – UKTV Creative | Drama Q1 Brand Trail
BRONZE – Comedy Central UK | Spiceworld
35. Best Use of Sound Design
GOLD – String and Tins | BBC3 – Shorts
SILVER – BBC Creative | Who Gives Them a Voice
BRONZE – NBCUniversal International Networks – UK & EMEA | SYFY UK: Star Trek 50 Song
36. Best Use of Music
GOLD – 4creative | Paralympics – Yes I Can
SILVER – Comedy Central UK | South Park 20th
BRONZE – 4creative | True Colour TV
37. Best Use of Graphic Design
GOLD – NBCUniversal International Networks – UK & EMEA | 13th Street: Killer Women
SILVER – NBCUniversal International Networks – UK & EMEA | SYFY20
BRONZE – Liberty Global | Virgin Media Comic Book Heroes
38. Best Use of Animation
GOLD – UKTV Creative | Dave – Christmas
SILVER – NBCUniversal International Networks – UK & EMEA | 13th Street: Mafia Women
BRONZE – RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth
39. Best Use of Editing
GOLD – Liberty Global | Virgin Media Let’s Do It
SILVER – Liberty Global | Virgin Media Comic Book Heroes
BRONZE – Liberty Global | Virgin Media The Ride of Your Life
40. Best Use of Direction
GOLD – 4creative| Paralympics – Yes I Can
SILVER – 4creative | The Supervillans
BRONZE – ITV |Celebrity Juice Live
41. Best Use of Humour
GOLD – Comedy Central UK | South Park 20th
SILVER – MTG Creative | Look at that body!
BRONZE – 4creative | Underdog
42. Something for Nothing
GOLD – Comedy Central UK | Layer Cake
SILVER – A+E Networks UK | CI Channel “Crimes through the Decades”
BRONZE – UKTV Creative | Murder Made Me Famous
43. Best TV Channel Identity
GOLD – 4creative | Channel 4 Rebrand
SILVER – Nickelodeon UK | Nick@Nite
BRONZE – Channel 5 | Channel 5 Rebrand
44. Best Newcomer
GOLD – UKTV Creative | Aidan Hackett
SILVER – Comedy Central UK | Steve Elswood
BRONZE – BBC Worldwide | Roshni Thanki
45. General Channel Image Spot
GOLD – UKTV Creative |Really – Brand
SILVER – UKTV Creative | Alibi Q2 Brand Trail
BRONZE – 4creative | True Colour TV
46. Creative Channel of the Year
GOLD – 4creative / Channel 4 | Channel 4
SHORT FILM FESTIVAL WINNER
GOLD – Here Boy | Directed by Molly Manners and produced by Selena Cunningham
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