View pdf or view nominations as listed below.

/ 2017 Nominations
PromaxBDA UK creative and marketing excellence awards 2017. Congratulations and good luck to all 2017 nominees!
1. BEST USE OF COPY
4creative | E4 Election
Channel 5 | Blind Date – Poem
Comedy Central | UK Fresh Prince
Comedy Central UK | Expendables 3
ITV Creative | Horse Racing – Grand National
MTV | Music Makes Us Brand Spot
2. BEST USE OF SOUND DESIGN
ITV Creative Liar ‘Two Sides. One Truth.’
ITV | Creative Voice Kids – Launch
ITV | Creative Coronation Street – Autumn 2017
Lucky Cat Post Production | Electric Dreams
Sky Creative Agency | Tin Star Teaser
Viceland | F*ck That’s Delicious Mmms and Ahhs
3. BEST USE OF MUSIC
BBC Creative | Planet Earth II
Comedy Central UK | Fresh Prince
ITV Creative | The Hobbit ‘Ain’t No Mountain’
ITV Creative | Endeavour – Series Launch
SATV Publishing Ltd | Sky Atlantic Brand Spot
Y&R London | BBC Education – Every Element of Wonder
4. BEST USE OF GRAPHIC DESIGN
4creative | FilmFear
BBC Creative | Film Review
Discovery Creative London | Cooper’s Treasure
NBCUniversal International Networks UK-EM | Mr Robot S2 Launch
The Walt Disney Company Disney | Junior Summer Idents 2017
Turner Broadcasting | Action Wednesdays
5. BEST USE OF ANIMATION
4creative | The Great British Bake Off
Creative Nuts/4Creative | Channel 4’s Alternative Election Night
NBCUniversal International Networks UK-EM | 70’s Season
Turner Broadcasting | Imagination Studio Animated Character
UKTV Creative | Crackanory S4
UKTV Creative | Gold Easter
6. BEST USE OF EDITING
BBC Creative / Ignition Creative | Rellik
Comedy Central UK | Fresh Prince
ITV Creative | Voice Kids – Launch
ITV Creative | Horse Racing – Launch
ITV Creative | Safe House
Viceland | Needles and Pins: New Zealand Episodic
7. BEST USE OF DIRECTION
4creative | Humans
BBC Creative | Radio 3: Jazz
ITV Creative | Coronation Street – Autumn 2017
NBCUniversal International Networks UK-EM | Buffy
NBCUniversal International Networks UK-EM |Characters Uncovered
Y&R London | BBC Wimbledon
8. BEST CHANNEL IDENTS (IN-HOUSE)
4creative | Voices of 4
BBC Creative | BBC 4 Music Idents
Boomerang Shared Team | Boomerang Pets X 4
Boomerang Shared Team | Boomerang Pets X 4
Boomerang Shared Team | Boomerang Pets X 4
NBCUniversal International Networks UK-EM | Buffy Idents
9. BEST CHANNEL IDENTS (OUT-OF-HOUSE)
4creative | We’re going on a Bear Hunt
4creative | Pride Season
Holman & Hunt / AMC Networks Intl UK | CBS Reality Idents
Holman & Hunt / AMC Networks Intl UK | Horror Channel Idents
The Box Plus Network / Mainframe | Kiss Refresh 2017
The Walt Disney Company Disney | Junior Summer Idents 2017
10. BEST TV CHANNEL IDENTITY
A+E Networks UK | History
BBC Creative | BBC Sport Refresh
REN TV | REN TV 2017 Season Launch
Sky Creative | Agency Sky Sports Rebrand
TellyJuice | London Live Channel Rebrand
UKTV Creative | Really
11. BEST CHANNEL BRAND SPOT OR CAMPAIGN
4creative | E4 Spa
BBC Creative | Radio 3
BBC Creative | Radio 4
Discovery Creative London | Fall in love with Discovery Science
Nickelodeon UK | Nicktoons Faces
UKTV Creative | Alibi Brand Spot
12. BEST CHANNEL LAUNCH
A+E Networks UK | Blaze
REN TV | REN TV 2017 Season Launch
Sony Pictures Entertainment | Pop Max Launch Brandspot
The Walt Disney Company | Mickey & Pals Pop Up Channel
Viceland | Right Now Launch Promo
13. BEST DRAMA - ORIGINATED
4creative | Humans
BBC Creative | EastEnders Brace Yourself
ITV Creative | Coronation Street – Autumn 2017
ITV Creative | Emmerdale – Last Dance
NBCUniversal International Networks UK-EM | Buffy – 20th Celebration
UKTV Creative | EastEnders
14. BEST DRAMA - CLIP-BASED
4creative National Treasure
4creative | Empire
BBC Creative | Murdered For Being Different
ITV Creative | Liar ‘Two Sides. One Truth.’
Sky Creative Agency | Tin Star Teaser
Sky Creative Agency | Guerrilla First Look
15. BEST ENTERTAINMENT – ORIGINATED
4creative The Great British Bake Off
ITV Creative | Britain’s Got Talent
ITV Creative | The Voice Launch – ‘Lift Off’
UKTV Creative | Gold Easter
UKTV Creative | Go 8 Bit S2
UKTV Creative | Taskmaster S4
16. BEST ENTERTAINMENT - CLIP-BASED
4creative | Bizarre ER
BBC Creative | Bake Off Farewell
Comedy Central UK | Fresh Prince
Comedy Central UK | Wipeout
Fox Networks Group UK | Genius: BTS
ITV Creative | Voice Kids – Launch
17. BEST FACTUAL - ORIGINATED
4creative | Fake News Week
BBC Creative | Britain’s Forgotten Men
BBC Creative | Gay Britannia
Fox Networks Group UK | Remembering Hell
Fox Networks Group UK | Air Crash Investigation
UKTV Creative | Unspun S2
18. BEST FACTUAL - CLIP-BASED
4creative Mutiny
BBC Creative | Inside The Christmas Factory
Discovery Creative London | Gold Rush
Discovery Creative London | Murder Comes To Town
Fox Networks Group UK | Story of a Monster
Viceland | Vice News Tonight
19. BEST SPORTS – ORIGINATED
4creative | Woman’s Euros
4creative | Formula 1
BT Creative | Maro Itoje Job Swap
BT Creative | Frank Lampard’s Secret Handshakes
ITV Creative | Grand National
Sky Creative Agency | Formula 1 New Season 2017
Whisper Films | UEFA Women’s Euro Opener / Promo
20. BEST SPORTS - CLIP-BASED
4creative | Summer of Sport
BT Creative | It’s Playtime
BT Creative | Fight to Inspire
BT Creative | BT Sport in 2017
Sky Creative Agency | NOW TV Ryder Cup
Sky Creative Agency | Premier League Chelsea Vs Liverpool Promo
21. BEST CHILDREN'S – ORIGINATED
BBC | CBeebies Everyone’s Welcome
BBC Creative | CBBC: Find Your Tribe
Nickelodeon UK | Nick Jr Carol-oke
The Walt Disney Company | Can you spot the guest star?
The Walt Disney Company | The Lodge Catch Up
Turner Broadcasting | We Bare Bears
22. BEST CHILDREN'S CLIP-BASED
BBC Creative | Postman Pat
Cartoon Network | Mighty Magisword Magibeatz
Cartoon Network | Mighty Magiswords ñ Swords/Quest/Repeat
Disney XD | Star Wars Rebels Recap
Nickelodeon UK | Peppa Pig New Episodes
Nickelodeon UK | Loud House – Oh So Quiet
23. BEST LIFESTYLE OR MAGAZINE - ORIGINATED
4creative | Grand Designs
ITV Daytime | Good Morning Britain – Symphony
ITV Daytime | This Morning – Wedding
ITV Daytime | ITV Daytime – Star Turn
Scripps Networks International |Food Network: Paul Hollywood City Bakes 2
Scripps Networks International | Travel Channel: Stars in their Cars
24. BEST LIFESTYLE OR MAGAZINE – CLIP-BASED
4creative | Tattoo Fixers
Discovery Creative London | Scrap Kings
Discovery Creative London | Hoarding
Scripps Networks International | Travel Channel: Robson Green
Viceland | Needles and Pins: New Zealand Episode
24b. BEST REALITY PROMOTION
4creative | Celebs go Dating
Channel 5 | Celebrity Big Brother Jan 2017
ITV Creative | Towie ‘This is Towie Do it’
ITV Creative | Love Island – Series Launch 2017
MTV | Geordie Shore Series 13 Launch – The Party Tour
MTV | Geordie Shore Series 14 – The Family is Getting Bigger
25. BEST NEW TALENT OF THE YEAR
BBC Creative | Sarah Fox and Jules Middleton
Channel 5 | Jervis Amfo-Gyamera
Comedy Central UK | Josh Wright
ITV Creative | Best New Talent Of The Year – Jonathan Gentle
Scripps Networks International | Matthew Legg
UKTV Creative | Harry Mitchell
26. FUNNIEST PROMO OF THE YEAR
A+E Networks UK | Little Women
BBC Worldwide | Top Gear ‘Risk Assessment’
BT Creative | BT Pub Sport Cup
BT Creative | Maro Itoje Job Swap
BT Creative | Frank Lampard’s Secret Handshakes
Comedy Central UK | Expendables 3
27. SOMETHING FOR NOTHING
A+E Networks UK | Brainbox H2
Comedy Central UK | General Election
Comedy Central UK | The Daily Show
Sky Creative Agency | Ross Kemp Extreme World
UKTV Creative | Eastenders
Viceland | Spliff in Space: Weed Week
28. BEST FILM PROMOTION
4creative | FilmFear
Comedy Central UK | Pulp Fiction Rom Com
Comedy Central UK | Expendables 3
Sky Creative Agency | NOW TV Con Air
Sky Creative Agency | Sky Cinema Oscars
Sony Pictures Television UK | Sony Movie Channel UK – Steven Seagal Weekend
29. BEST SEASON, STUNT OR SPECIAL EVENT
4creative | FilmFear
BBC Creative | Sorry Not Sorry
Comedy Central UK | April Fools
NBCUniversal International Networks UK-EM | Buffy – 20th On Air Stunt
Sky Creative Agency | Festive Football
UKTV Creative | Drama Christmas
30. BEST LONG FORM OR BRANDED CONTENT
BBC | CBeebies Everyone’s Welcome
BBC Creative | W1A
Disney XD | Star Wars Rebels Recap
Fox Networks Group UK | National Geographic Wild Brand Filler
MTV | Music Makes Us Brand Spot
Red Bee | The Crown Launch Film Netflix, Inc
31. BEST VOD OR OTT SERVICE PROMOTION
4creative | All4
Discovery Creative London | Eurosport Player
Sky Creative Agency | SkyStore Brand Education
Sony Pictures Entertainment | Sony Kids – You View VOD
UKTV Creative | Dave UKTV Play
UKTV Creative | UKTV Play Christmas
32. BEST DIRECT-RESPONSE PROMOTION
4creative | E4 Election
Cartoon Network | Buddy Network
Cartoon Network | Buddy Network
MTV | Geordie VR
Turner Broadcasting | Weetabix Weetabuddies
Viceland | Voicemails – Knife
33. BEST FOREIGN LANGUAGE PROMOTION
MTG Creative | Elven
MTG Creative | Viasat Sport – Dead Ball
REN TV | The Fathers
TNT4 | Matrix Reloaded
TNT4 | Mortal Kombat
TNT4 No Country for Old Men
34. RADIO OR AUDIO ONLY PROGRAMME PROMOTION
BBC Creative | Line Of Duty
BBC Creative | Planet Earth II
BBC Creative | Robot Wars
BBC Radio 4 | Dawn Chorus
Channel 5 | Blind Date Radio Spot
ITV Creative & Fresh Air Production | The Level
35. BEST PROGRAMME SIZZLE
BBC Worldwide | White Gold
BBC Worldwide | Born to Kill
BBC Worldwide | The Great American Thaw
FremantleMedia International | Alarm for Cobra B2B promo
FremantleMedia International | Apple Tree Yard International B2B Promo
TellyJuice | A+E Networks History Sizzle
36. MOST EFFECTIVE USE OF MEDIA PLANNING
Channel 4 | Ackley Bridge
Discovery Communications | Mosquito
ITV Network Marketing | Love Island – Series Launch 2017
MTV | Geordie Shore Series 15
NBCUniversal International Networks UK-EM | Blood Drive Launch Campaign
NBCUniversal International Networks UK-EM | Buffy 20th Anniversary Campaign
38. BEST KEY ART
4creative | Spies
BBC Creative / Happy Ending Agency | Planet Earth II
BBC Worldwide | Top Gear
BBC Worldwide | Sherlock ‘Rising Tide’
BBC Worldwide | Food How it Works
MTV | Ex On The Beach Series 6 – Some Relationships just won’t die
39. BEST DIGITAL OUT-OF-HOME
4creative | Humans
BBC Worldwide | Sherlock ‘Rising Tide’
ITV Creative | Horse Racing – Grand National Streaming
UKTV Creative | Quantico
Viceland | Bobby & Harriet Out of Home
Viceland | Needles & Pins Out of Home
40. BEST ON-AIR CAMPAIGN
NBCUniversal International Networks UK-EM | Buffy 20th Anniversary
BBC & Karmarama | CBeebies: Everyone’s Welcome
Channel 5 | Celebrity Big Brother Jan 2017
NBCUniversal International Networks UK-EM | Characters Uncovered
NBCUniversal International Networks UK-EM | Blood Drive
Viceland | Voicemails
41. BEST USE OF VR, INTERACTIVE OR MOBILE
4creative | Humans BOT
BBC Creative | Make Me
BBC Creative | Glasto Lineup
BBC Creative | Line of Duty
Channel 5 | Emerald City
MTV | Geordie Shore VR
42. BEST SOCIAL OR DIGITAL CAMPAIGN
4creative | Humans
BBC Creative | Clique
BBC Creative | Planet Earth II
BBC Creative | One Deadly Weekend
BBC Creative | The Missing
Channel 4, That Lot, OMD | Ackley Bridge Snapchat Stories Campaign
43. BEST 360 (INTEGRATED) CAMPAIGN
4creative | Humans
BBC Creative | Clique
BBC Creative | Sorry Not Sorry
BBC Worldwide | Sherlock ‘It’s Not a Game Anymore’
ITV Creative | Liar ‘Two Sides. One Truth.’
UKTV Creative | Taskmaster S4
44. BEST SPONSORSHIP PACKAGE
DBLG, Platform Post, Iris | Domino’s Sponsors The Voice
Discovery Creative | London Race Against Time/Next Gen Engineers
Golley Slater, Platform Post, Joyrider Films, TV Production Office | Mitsubishi Sponsors Documentaries on Channel 4
The Walt Disney Company | #TeamHeelys
The Walt Disney Company | LEGO Marvel Superheroes
Turner Broadcasting | Weetabix Weetabuddies