The brief was to create a celebratory film to premiere on BBC One on New Year’s Eve. The film was set out to support the licence fee review coming up this year and create love amongst the public for what we do at the BBC.
/ Backing Brilliant Creative
/ What was the brief?
/ Any hurdles you had to overcome?
One hurdle we had to overcome was the constraints of using ‘BBC’ as an acronym. Creatively this was a very fun and clever mechanism to use however, there was a wide range of content we had to cover with it too. Writing engaging and exciting copy within the acronym that successfully reached every touch point of the BBC was definitely a challenge.
/ Favourite moment of the film?
Many of our title designs for the ‘BBC’s’ were heavily inspired by film title references both modern and old school. Titles like ‘Blimmin Bent Coppers’ played homage to movies like ‘Hot Fuzz’ and ‘Bad Boys for Life’ while other titles like ‘Bad Boy Charm’ referenced ‘Trainspotting’ and ‘Brutal Battling Competitors’ referencing ‘Suicide Squad’.
ECD : Helen Rhodes
Head of Planning : Mike Lean
Head of Production : James Wood
Creative Director : Tim Jones
Creative Director : James Cross
Creative : Chris Bovill
Creative : John Allison
Creative : Shannon Cripps
Creative : Beth Wood
Producer : Liz Dolan
Project Manager : Astrid Reiner
Planner : Rosanagh Ker
Production Manager : Jess Greshoff
Production Manager : Brendan Barry
Marketing Manager : Simon Alford
Marketing Manager : Liv Slack
Portfolio Head of Marketing : James Parry
Researcher : Ed Hobson
Executive Producer : Emory Ruegg
Producer : Isla Gordon-Crozier
Researcher : Saman Aminzadeh
Researcher : Anneka Harry
Production Company : Somesuch
Director : Alex Hulsey
Researcher : Louis McCourt
Researcher : Skyla Van der Pols
Edit & Post : ZED Video
Editor : Dominic Leung
Edit & Post Producer : Harriet Cawley
Lead Animator : Richard Kenworthy
Graphic Animator : Mat Voyce
Graphic Animator : Nomad
Graphic Animator : Wei Prior
Graphic Animator : Timothy Evans
Sound Design : Seb Bruen
Colorist : Samantha Day
Retouch & Delivery : Black Kite Studios
Editor : Sam McMullen
Post Audio Mixer : Marcus Smith