Aiming to give everyone the skillset they need to create brilliant creative campaigns

Our courses are tailored for broadcast but made to be used across every platform and broken-down into easily digestible chunks. Whether it’s in creative, marketing or media planning, we’ll be looking at every aspect of what it takes to make award-winning work. If you would like to be notified of our future courses please register for updates today.

/ Current Courses

DIGITAL CREATIVITY

Date: Tuesday 21st September 2021
Time: 10am - 1pm
Venue: Techspace in Shoreditch
Price: £180 (£150 for broadcast sponsors)

Course overview:
With almost 20 years in the digital industry, Ashley will take you through the latest digital techniques to get your creative ideas to the next level.  We’ll discuss the latest technologies, from AR to VR and how games engines will become the future of media from Fortnite to Madalorian.  You will then get involved with a tutorial to make your own filter, and finally we will take a deep dive into digital creativity looking at high performing campaigns which put the audience at the centre.

Book your place: promaxuk@idslondon.co.uk

THE ART OF FEEDBACK

Date: Tuesday 26th October 2021
Duration: Half Day
Venue: Central London
Price: £180 (£150 for broadcast sponsors)

With great feedback comes great creativity. Feedback is the best gift you can give or receive, so why do we find it so difficult? In this interactive workshop we’ll explore the difference between feedback and criticism, what valuable feedback looks like, and how to frame it as opportunities not solutions. We’ll explore strategies for giving and receiving effective feedback and managing stakeholders to setting SMART Goals and engaging with creativity. This course is for anyone who feedbacks on creative work or works with agencies. Covering hints and tips on line-management and managing up and down.

Book your place: promaxuk@idslondon.co.uk

PRODUCTION INSPIRATION WORKSHOP

Date: Tuesday 25th January 2022
Duration: Half Day
Venue: Central London
Price: £180 (£150 for broadcast sponsors)

Course Leader: James Wood, Head of Production BBC Creative
Course overview: A creative overview to the world of production, including a deepdive into a major campaign from a team at 4creative. Looking at running a creative department with a Director of Production and finally a Q&A with a panel of Production experts.

Book your place: promaxuk@idslondon.co.uk

PERSPECTIVES ON STORYTELLING, CRAFT EDITING

Date: Tuesday 22nd February 2022
Duration: Half Day
Venue: Central London
Price: £180 (£150 for broadcast sponsors)

Course overview:
3 award winning editors, all with their own unique styles will talk us through examples of their work, and talk through their process.

Book your place: promaxuk@idslondon.co.uk

/ Past Courses

CREATIVITY & MENTAL WELLBEING

Date: 18 January 2021

Why is it better to think of ourselves as hibernating as opposed to in lockdown?  What is the Window of Tolerance? And why exactly are peanut butter and jelly tacos so important? In this special session on Creativity & Well-Being creativity expert Richard Holman & psychotherapist & coach Tony Linkson discuss surviving lockdown and staying both mentally strong and creative.  Whether it’s the importance of routines or the importance of collaboration, Promax UK is going to help you through this!

PROGRESS - BAME FOCUSED LEADERSHIP PROGRAMME

Date: September 2020

A Promax UK and Creative Access collaboration – working towards a day when Britain’s society is truly represented in our media and creative industries.

The programme consists of three main elements – training, mentoring and networking – over a six month period and designed to support the progression of emerging leaders within our industry. It is open to staff who work for companies who are members of Promax UK.

CREATIVE MASTERCLASSES WITH RICHARD HOLMAN

Date: November 2020

Four virtual workshops specially created to inspire, energise & invigorate in-house creative teams. Each workshop is a 3-hour session and will be highly interactive with individual and group exercises. There’ll be illuminating anecdotes, applied thinking on real world briefs and inspirational takeaways. A brilliant opportunity to learn, collaborate and develop during lockdown.

DIRECTORS' MASTERCLASS

Date: September 2020

1 day course for Promo Creatives / Directors to develop shoot skills.
From studio etiquette, props and language to handy directing dos and don’ts. For promo makers that starting out in directing and those who just want more insight in to the art of this discipline. Includes hints and tips from producers and first ADs

CREATIVE BOOTCAMP

Date: June 2020

1 day Workshop
The one stop shop for everything a junior creative needs to consider when making a promo. What to look for when you receive a brief; viewing; editing; script writing; dealing with feedback; directing a VO; how to edit for social etc.

CREATIVE MASTERCLASSES WITH RICHARD HOLMAN

Dates: May 2020

Four virtual workshops specially created to inspire, energise & invigorate in-house creative teams. Each workshop is a 3-hour session and will be highly interactive with individual and group exercises. There’ll be illuminating anecdotes, applied thinking on real world briefs and inspirational takeaways. A brilliant opportunity to learn, collaborate and develop during lockdown.

DIRECTING MASTERCLASS

Date: 15/07/2019 - 10.00am - 5.00pm

A comprehensive hands-on course aimed at junior creatives who are looking to either start directing or make the leap from small scale studio set-ups to slightly bigger conceptual/talent-led shoots. We’ll start with the basics and all the questions you were afraid to ask, before moving onto the planning and executing of more technical or larger scale shoots. Each section will be peppered with advice, tips and tricks from DOPs, 1st ADs, producers and other promo directors – as well as their stories of where it’s gone wrong and how to avoid that happening to you!

NAIL THAT AUDIENCE

Date: 20/03/2018 - 10.00am - 1.00pm

In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t…

ART DIRECTION AND BRIEFING GRAPHICS

Date: 20/03/2018 - 2.00pm - 5.00pm

Great creative can all too frequently be let down by poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.

FIND THE RIGHT COPY

Date: 12/09/17 10.00am - 1.00pm

In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t…

FROM PENCIL TO PAPER

Date: 12/09/17 2.00pm-5.00pm

Great creative can all too frequently be let down by poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.

360 CAMPAIGNS

Date: 14/11/17 10.00am - 1.00pm

In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t…

THE SOCIAL SPHERE

Date: 14/11/17 2.00pm - 5.00pm

Great creative can all too frequently be let down by poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.

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