Course overview:
All of us fall victim to creative demons from time to time – doubt, procrastination, the blank page, failure, criticism, constraints, convention and the rest. So join us for a free interactive session on the afternoon of 23rd February with writer and creativity coach Richard Holman as he explores ways of overcoming your creative demons, no matter how grotesque or hairy they may be. Tell us which demon you find most troubling and why, Richard will chose his favourite responses to discuss in the session and if your demon is chosen you’ll receive a free signed copy of his new book: ‘Creative Demons and How to Slay Them’.
Aiming to give everyone the skillset they need to create brilliant creative campaigns
Our courses are tailored for broadcast but made to be used across every platform and broken-down into easily digestible chunks. Whether it’s in creative, marketing or media planning, we’ll be looking at every aspect of what it takes to make award-winning work. If you would like to be notified of our future courses please register for updates today.
/ Current Courses
/ Past Courses
CREATIVE DEMONS AND HOW TO SLAY THEM
Date: 23 February 2022
CREATIVITY & MENTAL WELLBEING
Date: 18 January 2021
Why is it better to think of ourselves as hibernating as opposed to in lockdown? What is the Window of Tolerance? And why exactly are peanut butter and jelly tacos so important? In this special session on Creativity & Well-Being creativity expert Richard Holman & psychotherapist & coach Tony Linkson discuss surviving lockdown and staying both mentally strong and creative. Whether it’s the importance of routines or the importance of collaboration, Promax UK is going to help you through this!
PROGRESS - BAME FOCUSED LEADERSHIP PROGRAMME
Date: September 2020
A Promax UK and Creative Access collaboration – working towards a day when Britain’s society is truly represented in our media and creative industries.
The programme consists of three main elements – training, mentoring and networking – over a six month period and designed to support the progression of emerging leaders within our industry. It is open to staff who work for companies who are members of Promax UK.
CREATIVE MASTERCLASSES WITH RICHARD HOLMAN
Date: November 2020
Four virtual workshops specially created to inspire, energise & invigorate in-house creative teams. Each workshop is a 3-hour session and will be highly interactive with individual and group exercises. There’ll be illuminating anecdotes, applied thinking on real world briefs and inspirational takeaways. A brilliant opportunity to learn, collaborate and develop during lockdown.
DIRECTORS' MASTERCLASS
Date: September 2020
1 day course for Promo Creatives / Directors to develop shoot skills.
From studio etiquette, props and language to handy directing dos and don’ts. For promo makers that starting out in directing and those who just want more insight in to the art of this discipline. Includes hints and tips from producers and first ADs
CREATIVE BOOTCAMP
Date: June 2020
1 day Workshop
The one stop shop for everything a junior creative needs to consider when making a promo. What to look for when you receive a brief; viewing; editing; script writing; dealing with feedback; directing a VO; how to edit for social etc.
CREATIVE MASTERCLASSES WITH RICHARD HOLMAN
Dates: May 2020
Four virtual workshops specially created to inspire, energise & invigorate in-house creative teams. Each workshop is a 3-hour session and will be highly interactive with individual and group exercises. There’ll be illuminating anecdotes, applied thinking on real world briefs and inspirational takeaways. A brilliant opportunity to learn, collaborate and develop during lockdown.
DIRECTING MASTERCLASS
Date: 15/07/2019 - 10.00am - 5.00pm
A comprehensive hands-on course aimed at junior creatives who are looking to either start directing or make the leap from small scale studio set-ups to slightly bigger conceptual/talent-led shoots. We’ll start with the basics and all the questions you were afraid to ask, before moving onto the planning and executing of more technical or larger scale shoots. Each section will be peppered with advice, tips and tricks from DOPs, 1st ADs, producers and other promo directors – as well as their stories of where it’s gone wrong and how to avoid that happening to you!
NAIL THAT AUDIENCE
Date: 20/03/2018 - 10.00am - 1.00pm
In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t…
ART DIRECTION AND BRIEFING GRAPHICS
Date: 20/03/2018 - 2.00pm - 5.00pm
Great creative can all too frequently be let down by poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.
FIND THE RIGHT COPY
Date: 12/09/17 10.00am - 1.00pm
In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t…
FROM PENCIL TO PAPER
Date: 12/09/17 2.00pm-5.00pm
Great creative can all too frequently be let down by poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.
360 CAMPAIGNS
Date: 14/11/17 10.00am - 1.00pm
In today’s ever changing world, finding the audience and then getting their attention is harder than ever. Finding the tone, finding the balance, changing and adjusting. A comprehensive look at the different audiences that exist and how to target them as well as case studies of what worked and crucially what didn’t…
THE SOCIAL SPHERE
Date: 14/11/17 2.00pm - 5.00pm
Great creative can all too frequently be let down by poor art direction. So we’re starting at the basics and the best practice on getting a clear message across before working up to more complicated CGI and ways to really make the brand really stand out. This is the comprehensive course on getting stand out graphics in your creative.