360 Campaigns

/ Course Info

Location: Lumiere London
Date: 14/11/17 10.00am – 1.00pm
Covering every aspect of what a 360 campaign is and how to stretch ideas across it.


/ Course Details

Hosted by Aidan McClure & Laurent Simon (Executive Creative Directors, BBC). How do you make that idea work at every level, whilst making sure the creative stays consistently brilliant? With practical examples of good and bad work we’re offering a 360 analysis of what makes a great campaign across all media.

/ Course Tutors

Aidan McClure & Laurent Simon
Executive Creative Directors, BBC

Aidan and Laurent are the founding executive creative directors of BBC Creative. Brought in from Adam&EveDDB, they have spent the previous 10 years working at some of the top advertising agencies in London as both creatives and creative directors. In that time they have won more than 100 international awards across all the major categories.