On-Air / Off-Air / Digital / Social
When a home invasion turns a couple’s life upside down, there’s no telling how far they’ll go to keep their secrets buried. The campaign needed to stand out as the next high quality addition to the Channel 5 drama slate. Working key talent (Sally Lindsay) into the campaign in a natural way.
Filming in Ireland, days away from going back into lockdown this campaign started with a lot of challenges. Our pre-production schedule was accelerated with the news that the country was going back into lockdown with the additional challenge of a last minute change of casting to contend with. Travel bans and Covid restrictions meant a local photographer had to be briefed to capture what we needed for key art.
It may sound cheesy but it was great seeing how well the campaign went on to perform, testament to all the hard work from everyone working on this campaign.