James is an experienced Marketing Director and Agency Leader. Currently consulting at Discovery Warner Bros and helping them drive the growth of their new SVOD platform Discovery +.Previously, James was Controller of Marketing and Media at Channel 4 until 2020 where he was responsible for all on and off air marketing for their network of channels and services. In his time there he led the multi award winning campaigns for The Paralympics in 2012 and 2016. James was also a Member of the Freeview board from 2012 to 2020 and is now on the board of RJ4All. Restorative Justice for All is an international institute with a mission to advance community cohesion and human rights.